Posts

Short Video Social Media Tools

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Both Twitter and Instagram have recently introduced short video format. Twitter's Vine videos in 6 seconds and Facebook/Instagram quickly countered with 15 second long videos. I was doubtful on how benefit could be derived from such a small…
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Crowdfunding: How to Harness Social Media Tools for Your Agency Fundraising

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This is the Recommended Crowdfunding Resources sheet that was handed out during the presentation.   Crowdfunding: How to Harness Social Media Tools for Your Agency Fundraising presented at The California Wellness Foundation…
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Hootsuite: A Tool to Manage Your Social Media Presence

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There are so many parts to social media, it can be overwhelming. First there's strategy, then tools, and editorial calendars. But where I find many campaigns fall apart is in the day after day, week after week, delivery of content. How do you…
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Social Contacts Info Right in Gmail

I tested out the Rapportive add-on for my Gmail boxes today. The description on their site is "get rich contact profiles right inside Gmail" and that's accurate. You hook up your Facebook or LinkedIn to see the contact information of the person…
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Pinterest Finally Gets a Scheduler

*UPDATE 4/3/13 Pingraphy is back up but is now a pay for service. Boo. *UPDATE 4/1/13 Pingraphy has been shut down. There really isn't anything else out there that offers this service for low or no cost. You know of one? Tell me in the comments. I'm…
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Why I wrote a book

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As long as I've been working in social media, I have received requests for DVDs or other recorded materials from my clients and seminar attendees. Social media changes from minute to minute, day by day, so I took my time in selecting a subject…
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Sample Editorial Calendar

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In order to deliver good content that communicates your brand's message effectively, planning ahead is necessary. I provide my clients with an example editorial calendar (shown below). Sometimes I help them develop it and sometimes they take…
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Get Yourself Listed on the Web

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Go ahead, do a vanity search (otherwise known as "Google-ing") for your name or business. Do you like what you find? So often, people say they've done this and have been unhappy at the information they find. It's old, it's personal, it's simply…
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Tools for Monitoring Your Reputation

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We have always talked about each other, it's human nature. The difference is now that the internet is involved, our words can last forever. Disparaging remarks can damage a hard earned reputation. It is recommended that individuals and businesses…
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Social Media Advice in 30 Seconds: Claim Your Google Places Page!

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  Sometimes I only get 30 seconds with a business owner. What piece of information do I share that will have the most impact on their business? "If you do nothing else, claim your Google Places page!" Why? The web (and our customers)…