Posts

Connecting in the Third Dimension

I was invited to participate in Maximum Buzz at Osmosis Day Spa Sanctuary on March 22, 2012. The goal was to have a mini-retreat for online professionals. [See my photoset on Flickr] Their words say it better than I can: "We’re planning…
How to Deal With Negative Customer Feedback

How to Deal with Negative Customer Feedback

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When asked about negative online comments I say, "Any company that has been in business longer than 5 minutes has an unhappy customer. You simply can't please everyone all the time." How you deal with it is more telling than the fact that the…

Staying Out of Range When Explaining Social Media

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I manage the Facebook page for my Rotary Club*. We have a meeting coming up where all the different divisions will give an overview to the rest of the members about what we have been working on, what we've accomplished, and what our goals are…

Social Good: Social Media for the Non-Profit World [SLIDESHOW]

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Kerry Rego presented to the Association of Fundraising Professionals in Santa Rosa, CA on January 25, 2012.  Providing the definition of social media, current statistics, categories of use, basic strategy, statistics specific for non profits…

Our Workforce is Digitally Illiterate

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My first directive as a social media and technology trainer is education. I help people understand what's going on, who's talking, where they are, how to make it happen, and when they should participate. What has become painfully obvious to…

UUCSR Writer's Forum Presentation

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"How digital platforms are affecting the writer and the publishing process" I discussed the variety of ways that your writing can be released to the reading public, including the explosion of self publishing options, how the differing cultures…
sonoma state university

Social Media for Tomorrow, Sonoma State University Resources

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These are articles of reference in relation to the talk I gave EMBA students at Sonoma State University on 1/28/11. Return on Investment (ROI): Being Social in the Social Media World (All things to consider in your campaign) Sexy…

How Will They Find Me?

One of the most common questions I get is, "When I get on Facebook/Twitter/etc., how will people find me?" My two word answer is, "Tell them". It seems simple but you wouldn't expect your clients to intuit your phone number, would you? You…