social media books

Nice Social Media Surprise

I opened up Facebook recently and noticed that Lynn Abate-Johnson posted a photo of my book amongst good company. Some of the books she'd chosen for a social media class she teaches were: "Enchantment" by Guy Kawasaki, "The Tao of Twitter" by…

ieSonoma | Innovate and Educate Conference

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I am honored to be asked to speak at the ieSonoma conference at the Sonoma Country Day School on June 10, 2013. The panel of speakers are: Sir Ken Robinson, Darius Anderson, Doug Barry, Dale Dougherty, Jim Glasheen, and Kerry Rego (me!). Sir…
dollars crowdfunding

Crowdfunding: How to Harness Social Media for Your Fundraising

A presentation about Crowdfunding presented at The California Wellness Foundation Convention 4/16/13. The nonprofit world is abuzz with the idea of raising money and reaching new donors through new online strategies. “Crowdfunding” is one…
hootsuite logo in gold on black background

Hootsuite: A Tool to Manage Your Social Media Presence

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There are so many parts to social media, it can be overwhelming. First there's strategy, then tools, and editorial calendars. But where I find many campaigns fall apart is in the day after day, week after week, delivery of content. How do you…
Jake Bayless and Kerry Rego

Santa Rosa Has a Social Media Policy

I have no official capacity with the City of Santa Rosa. I live, work, and was raised here. I am a contract instructor through the Santa Rosa Recreation and Parks Department providing social media training in Facebook, Twitter, LinkedIn, and…
editorial calendar

Create a Social Media Editorial Calendar

In order to deliver good content that communicates your brand's message effectively, planning ahead is necessary. I provide my clients with an example editorial calendar (link below). My strategy clients get a customized spreadsheet for their…
person reading book lying on back on grass and blanket

I’m Not A Social Media Expert (But I Know A Lot)

I hear all the time, "Kerry is the social media expert! She's a guru!" It's important that you understand how I got to where I am (and that it's so hard to hear the word expert). I have two Associate degrees, one in business administration…
Kerry Rego County of Sonoma Social Media Trainer

Kerry Rego Named County of Sonoma Social Media Staff Trainer

Kerry Rego Consulting Named County of Sonoma Social Media Staff Trainer SANTA ROSA, CA — 5/16/2012 – Kerry Rego Consulting has been chosen by the County of Sonoma to provide training to county department staff. The County of Sonoma Board…
Connecting at Osmosis | Daniel, Melena and Kerry smiling

Connecting in the Third Dimension

I was invited to participate in Maximum Buzz at Osmosis Day Spa Sanctuary on March 22, 2012. The goal was to have a mini-retreat for online professionals with the intention of connecting our local business community. [See my photoset on Flickr] Their…
dealing with negative comments

How to Deal with Negative Customer Feedback

When asked about negative online comments I say, "Any company that has been in business longer than 5 minutes has an unhappy customer. You simply can't please everyone all the time." How you deal with it is more telling than the fact that the…