When asked about negative online comments I say, “Any company that has been in business longer than 5 minutes has an unhappy customer. You simply can’t please everyone all the time.” How you deal with it is more telling than the fact that the negativity exists. The lack of control over what people say about businesses makes many owners uncomfortable.
I’ll let you in on a secret
The internet didn’t take away your control. You never had control. Control is only an illusion. The only thing you actually control in any situation is how you react. Continue reading