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Are You Missing Potential Clients On Facebook?

I bet you are missing out on a ton of communications from leads on your Facebook page. I suspect you trust the notification system. I've been an owner and manager of hundreds of pages over the years. Some I own, some I build and hand off to…
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Hootsuite: A Tool to Manage Your Social Media Presence

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There are so many parts to social media, it can be overwhelming. First there's strategy, then tools, and editorial calendars. But where I find many campaigns fall apart is in the day after day, week after week, delivery of content. How do you…
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The Fastest Way to Get Help from LinkedIn

I have a client that requested that I claim their pre-existing LinkedIn Company Page, update it, and make it spiffy for them. I said the fatal words, "This is a really easy project and shouldn't take me long at all." Well, 4 months later, I…
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Why Deleting Negative Posts is a Bad Idea

It's generally considered bad form to delete a post from your Facebook page* just because you don't like what that person has to say. As business owners, we have to come to terms with the fact that the second we open our "doors", someone somewhere…