Posts

How to Deal With Negative Customer Feedback

How to Deal with Negative Customer Feedback

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When asked about negative online comments I say, "Any company that has been in business longer than 5 minutes has an unhappy customer. You simply can't please everyone all the time." How you deal with it is more telling than the fact that the…

Write Your Blogs Yourself, Your Audience Will Know the Difference

I submitted a proposal to a recruiting firm recently and one of the core management team members asked if I write content and I wanted to share with you my answer to her question: "I don't write content for my clients or arrange for a content…
blog post topics

15 Easy Blog Post Topics

Blogging is one of the best ways you can communicate the culture, values, and story of your company. Yet, it's the one tool that seems to be the most difficult for organizations to commit to doing. Most don't think they can create enough content.…

UUCSR Writer's Forum Presentation

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"How digital platforms are affecting the writer and the publishing process" I discussed the variety of ways that your writing can be released to the reading public, including the explosion of self publishing options, how the differing cultures…
technical support customers in line

7 Ways To Ace Calling Customer & Technical Support

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When my clients have me come in to solve a problem for them, it frequently involves calling technical support or customer service. People HATE calling and ending up in the on-hold limbo. I'm an expert at these kinds of calls. Let me give you…
status update canvas with brushes

Your Status Update is Your Canvas

I think the most overlooked and underestimated tool of social networking platforms is the status update. It's that little box that asks what you're doing or what you are working on. On Twitter it's "What's Happening?" and on Facebook "What's…
letters pen flowers spelling

Spelling and Grammar Only Matter When You Are Trying to Communicate!

Dear Kerry, Burning Social Media Question: Has correct spelling and grammar become an old-fashioned notion when it comes to social media and email? I'm sure it's my issue, but it really turns me off. It even means the difference between hiring/not…

How Will They Find Me?

One of the most common questions I get is, "When I get on Facebook/Twitter/etc., how will people find me?" My two word answer is, "Tell them". It seems simple but you wouldn't expect your clients to intuit your phone number, would you? You…

Who Are All These People Following Me?

You are now officially on the Twitter map. You probably said or tweeted practically nothing so far but WHO ARE ALL THESE  PEOPLE FOLLOWING YOU? The people that are following you are one of two categories. 1) You followed them first and they…

Clear Communication

I'm a glass half full kind of person. There are many complaints and reports that we don't communicate the way we used to, that we lack adequate "face-time". What I'm finding is that we are reaching out to each other and communicating in ever…