Posts

Are You Missing Potential Clients On Facebook?

I bet you are missing out on a ton of communications from leads on your Facebook page. I suspect you trust the notification system. I've been an owner and manager of hundreds of pages over the years. Some I own, some I build and hand off to…
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Talk To Your Customers Through Video

Video has the power to influence the way your audience and customers feel about you. A recent example of how you can do this is the new video that Facebook released that explains their NewsFeed redesign. Facebook has never been good at offering…
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Hootsuite: A Tool to Manage Your Social Media Presence

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There are so many parts to social media, it can be overwhelming. First there's strategy, then tools, and editorial calendars. But where I find many campaigns fall apart is in the day after day, week after week, delivery of content. How do you…
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Technical Differences Between Me and My Dad

I come from a family of readers. My dad's close relatives just love books and share everything they've read. The hand off books like warm loaves bread right out of the oven. When I was young, I wasn't a part of their reading circle because…
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Sample Editorial Calendar

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In order to deliver good content that communicates your brand's message effectively, planning ahead is necessary. I provide my clients with an example editorial calendar (shown below). Sometimes I help them develop it and sometimes they take…
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Editorial Calendar Tips

I have a simple technique I use to help build an editorial calendar. I print out my physical calendar, identify the events that I want to promote or talk about, using color coding for social media channels I then systematically distribute…
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The Fastest Way to Get Help from LinkedIn

I have a client that requested that I claim their pre-existing LinkedIn Company Page, update it, and make it spiffy for them. I said the fatal words, "This is a really easy project and shouldn't take me long at all." Well, 4 months later,…
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Be Transparent: Why Deleting Negative Posts is a Bad Idea

  It's generally considered bad form to delete a post from your Facebook page* just because you don't like what that person has to say. As business owners, we have to come to terms with the fact that the second we open our "doors", someone…
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Staying Connected: Using Social Media to Communicate (Sebastopol Senior Center)

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Staying Connected: Using Social Media to Communication, Sebastopol Senior Center May 2012 View more PowerPoint from Kerry Rego  
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Get Yourself Listed on the Web

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Go ahead, do a vanity search (otherwise known as "Google-ing") for your name or business. Do you like what you find? So often, people say they've done this and have been unhappy at the information they find. It's old, it's personal, it's simply…