It’s Time to Move Your Marketing Forward
Together we work through your preexisting strategy or build one that works for you and your audience. We identify your goals, audience, tools, and timing. You might bring me in to review what you’ve been doing. We may brainstorm together on growth, the future, changes in your profit centers, and changes in the tech landscape. No matter how many tools you are using, I am here to guide and support you.
I am a born teacher. I’m an energetic and enthusiastic person but my patient side really comes out in educational sessions. I derive great joy in walking you through the concepts, vocabulary, culture, and nuances of new media. I don’t believe in stupid questions. All questions are an opportunity to learn. I match your pace, your skill level, and address your needs.
I provide education in one-on-one sessions, small teams, staff sessions, and as a speaker at events. You can come to my office in Santa Rosa, CA, I can travel to your location anywhere in the world, we can work via web communication tool, and/or by webinar. I’ve even had people setup a class in their home or office and invite others to share the cost. I am flexible because I want you to learn.
I teach the Social Media Marketing Certificate at Sonoma State University, social media for undergrads at SSU, Social Media Strategy for Wine & Community Education at Santa Rosa Junior College, and other courses varying in length. See a schedule of upcoming classes on my Calendar.
I hear from my clients again and again that I use easy-to-understand language and make the subject matter relatable and exciting (see Testimonials). I can teach on social media basics, strategy, reputation management, and specific tools (Facebook, LinkedIn, Twitter, Hootsuite, WordPress, Instagram, Pinterest, email marketing, and more.)
I can build that Facebook page, Twitter account, LinkedIn personal or company profile, email marketing newsletter, cross-brand for consistency, and set up all the accounts to work together.
Something wrong? I fix things when they go wrong and I work directly with the customer service teams for each of the services to get it working right. Yes, I can actually get in touch with humans at these companies!
Once the strategy is setup and the tools are in place, I train the person(s) in charge of these accounts how to actually manage a social media campaign. From posting, to scheduling, quirks of the systems, providing online customer service, handling negativity, crisis management, how to get around obstacles, editorial calendars, and how to minimize the amount of time spent and impact on a work day.
Then things change (and change they will). I’m not going anywhere and I’d love to help you adapt to the new features or tools that come up.
The demand for social media as a skill set is high. I’ll help you narrow down the skills your placement needs, help write the job description, identify and qualify candidates, participate in the interviewing process, and train for expertise. Having trained hundreds of marketing professionals, I’m connected to a large pool of qualified candidates.