Digital Presence Audits
Helping People and Technology Together Change the World
Social Media Consulting Services
My job is to help you clarify your organization’s needs, to find the right solutions, implement them, train you and your staff to be sustainable in your efforts, and provide ongoing advice and support. I don’t believe in using all the tools or the most popular just for the sake of being trendy.
My Role
I work alongside your marketing person or team. They need a guide, a mentor, a sounding board, and strategist they can talk to when the industry or tools change. The rapid pace of social media is dizzying and I help it all make sense. When I’m not working with my clients, I’m researching, collecting data, and testing so that I can help you make informed decisions when deploying social media tools and campaigns. Scroll down to see more detail about my services.
Let’s make a plan and get social!
Types of Clients I Help
Agriculture, arts & entertainment, business services, construction & architects, defense, education, election & politics, energy, engineering, financial & insurance, food & beverage, government, healthcare & fitness, home services, hospitality, legal services, manufacturing, marketing & public relations, media, member organizations, nonprofits, personal & beauty services, real estate & property management, retail & ecommerce, technology, and wine & spirits.
Specialties: government, member organizations, nonprofits
See a list of my social media consulting clients shown by industry: Client List
Services
Let’s Talk About Your Social Media Needs
Audits
Digital presence audits include: review of search results for brand name, website functionality, and social media channels.
Focus is on: reputation management, brand sentiment and effectiveness in search results, website conversion, social media functionality, optimization improvements, content suggestions, and concerns.
Strategy
New Strategies include: a team working session, goal & objective setting, target audience identification, messaging themes, keywords, tactics, and client education.
Package includes: audit, strategy, organized document and tool setup, and staff training.
Updates to Strategies include: a review of current strategy, a working session in order to align future strategy with new goals & objectives, target audience reidentification, update messaging themes, keywords, tactics, and supplement client knowledge.
Package includes: audit, strategy supplement, system upgrade, and staff training.
Tech Support
Services: initial setup, cross-brand for consistency, connect accounts, adjust settings for compliance, fix broken channels, work with official tech support representatives on client’s behalf.
Channels: blogs, email marketing, social media management dashboards, Meta, Facebook, Google, Instagram, LinkedIn, Pinterest, Threads, TikTok, X, Yelp, YouTube and more.
It’s Time to Move Your Marketing Forward
Content Consulting & Accountability Coaching
Content Consulting includes: expert opinion on content ideas and choices; content research regarding trends, platform, and algorithm changes; content mock-ups; and vetted data with which to make informed decisions.
Accountability Coaching includes: monthly check-ins; deadlines to encourage activity completion; training; and provides a sounding board, expertise, and resources to work through obstacles.
Mentoring of Social Media Professionals
Mentoring Services for independent marketing and social media professionals. Guidance on business setup, accounting, managing client relationships, establishing service offerings, contracts, vendor needs, and templates for business processes included.
System Setup is an upgrade. Includes tool implementation and troubleshooting.
Data Reporting
Services: website and social media data collection, analysis, interpretation, and performance reporting with actionable recommendations.
Beneficial for labor and budget justification, grant transparency, and management’s understanding of digital investments.
Compliance
& Risk Management Consulting
Services: expert guidance on legislation interpretation, risks to organizations in media use, and policy creation/review in order to avoid fines and subsequent damage to reputation.
Policies, Creation & Review: employee social media policies, staff training on policies, employee manuals, public comment policies, user generation content, privacy, cookie, and more.
Expert Witness
Services: provide social media expert witness testimony in person or video and supplemental reports
Beneficial for complex legal cases requiring an expert by knowledge, skill, experience, training, or education
