The Professional Social Media Certificate (Sonoma State Extended & International Education School) provides participants with training and experience developing a social media campaign in their industry. This program combines hands-on experience and the opportunity to learn from others. The program will yield a certificate, and will increase intentionality, competency, confidence, and experience not attained through individual independent content exploration.
Professional marketers, business owners, undergrads, and freelance consultants encouraged to register!
Sonoma State University is the first accredited university in the United States to offer a certificate in social media. This class was 1st offered in Spring of 2014 and Fall 2018 will be its 8th offering. There is still only one other school that offers a degree in social media, LDS Business College in Utah.
- Leverage personal social media experience professionally
- Develop a social media campaign
- Identify social media objectives by determining what matters
- Use different channels—Facebook, Twitter, LinkedIn, YouTube, Pinterest, Vine, Instagram, Tumblr, etc.
(This class meets 14 times 9/11-12/11/18. I teach approximately 1/3 of the 14 classes.)