keyword word cloud

What Are Keywords?

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My short and sweet definition is that keywords are the building blocks of the internet. They make up everything you search for or engage with on the web. “Keywords are ideas and topics that define what your content is about. In terms of (search…

The Value of Content Marketing

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You are in business and you need to focus on what it is that brings money in the door. Content marketing might not seem like a straight line to profit (or increased donations) but I'd like to share some reasons why you should consider this investment…
shaking hands customer

Who is Your Customer?

The third Thursday of each quarter is Get to Know Your Customer Day. In honor of the day, I want to guide you through the process of identifying your customers and getting to know them better. This is a part of my Strategy Series. We’ve…
man magnifying glass remove personal info

How to Remove Your Personal Info From the Web

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Have you ever Google’d your own name? You probably found old social media accounts as well as information about your physical whereabouts. When you own or manage a business, this is a good thing - except when the information is wrong. The…
cartoon magnifying glass notepad social media audit

How to Perform a Social Media Audit

There are many steps on the path to a healthy social media strategy. Hopefully you've clarified your organization's mission statement, defined your value propositions, identified points of conversion, and stated your objectives. Now is the time…
bullseye darts objectives

Objectives, Required for Social Media Success

Have you ever had a project so large you became overwhelmed? In order to get it done, you probably broke down that massive project into smaller pieces and worked on them one at a time. Marketing strategies are no different. We call those small…
hand finger pointing | points of conversion

Where Are Your Points of Conversion?

In order to be as effective as possible when using social media, you must have a strategy. Without a plan, you don't know why you're using these tools and for what aim. Identifying your profit centers and points of conversion are the next step…
containers on shelf value proposition

Tell Me Why to Buy | A Value Proposition

When you go to the store to buy toothpaste, what makes you buy that brand? Is it packaging, ad campaigns, the name, a childhood association, convenience, quality, cost, or company values that sway you? It’s easier than ever for consumers to…
clarity simplicity woman telescope

Simplicity of the Mission Statement

I like to get to the point. I can remember countless times that I’ve asked a person what their company does and they go on and on for some time in great detail. When they’re done I have to ask, “But what do you actually DO?” I'm looking…
How to be GDPR compliant

How To Be GDPR Compliant

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Have you noticed all the updates to privacy policies and terms and conditions on the websites you visit? You may have thought it had something to do with the Cambridge Analytica debacle on Facebook but though the topics are similar, it's simply…