social media data dashboard

Social Media Data is Evidence of Success

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Social media can be a massive time suck or it can be one of the most powerful tools at getting your message out there. If you want it to work for you, you have to define what success actually means. Then review your data to see if you did the…

How to Identify Your Best Customer

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When I ask, “Who is a potential client or customer for you?” I can almost hear the majority of you say, “Everyone!” It's the most common answer I get to this question. Let's try a new perspective to identify the BEST customer for you.…

Be Strategic | 5 Ws of Social Media

In order to remember information, I’m a big believer of using mnemonic devices to make it stick. Alliteration, or obvious repetition of initial consonant sounds, is my favorite. It’s spread throughout my teaching. A very common one: Facebook…
keyword word cloud

What Are Keywords?

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My short and sweet definition is that keywords are the building blocks of the internet. They make up everything you search for or engage with on the web. “Keywords are ideas and topics that define what your content is about. In terms of (search…

The Value of Content Marketing

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You are in business and you need to focus on what it is that brings money in the door. Content marketing might not seem like a straight line to profit (or increased donations) but I'd like to share some reasons why you should consider this investment…
shaking hands customer

Who is Your Customer?

The third Thursday of each quarter is Get to Know Your Customer Day. In honor of the day, I want to guide you through the process of identifying your customers and getting to know them better. This is a part of my Strategy Series. We’ve…
man magnifying glass remove personal info

How to Remove Your Personal Info From the Web

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Have you ever Google’d your own name? You probably found old social media accounts as well as information about your physical whereabouts. When you own or manage a business, this is a good thing - except when the information is wrong. The…
cartoon magnifying glass notepad social media audit

How to Perform a Social Media Audit

There are many steps on the path to a healthy social media strategy. Hopefully you've clarified your organization's mission statement, defined your value propositions, identified points of conversion, and stated your objectives. Now is the time…
bullseye darts objectives

Objectives, Required for Social Media Success

Have you ever had a project so large you became overwhelmed? In order to get it done, you probably broke down that massive project into smaller pieces and worked on them one at a time. Marketing strategies are no different. We call those small…
hand finger pointing | points of conversion

Where Are Your Points of Conversion?

In order to be as effective as possible when using social media, you must have a strategy. Without a plan, you don't know why you're using these tools and for what aim. Identifying your profit centers and points of conversion are the next step…