
What Are Keywords?
Content Creation, StrategyMy short and sweet definition is that keywords are the building blocks of the internet. They make up everything you search for or engage with on the web.
“Keywords are ideas and topics that define what your content is about. In terms of (search…

The Value of Content Marketing
Content Creation, Marketing, StrategyYou are in business and you need to focus on what it is that brings money in the door. Content marketing might not seem like a straight line to profit (or increased donations) but I'd like to share some reasons why you should consider this investment…

Who is Your Customer?
StrategyThe third Thursday of each quarter is Get to Know Your Customer Day. In honor of the day, I want to guide you through the process of identifying your customers and getting to know them better.
This is a part of my Strategy Series. We’ve…

How to Remove Your Personal Info From the Web
Reputation Management, StrategyHave you ever Google’d your own name? You probably found old social media accounts as well as information about your physical whereabouts. When you own or manage a business, this is a good thing - except when the information is wrong. The…

How to Perform a Social Media Audit
StrategyThere are many steps on the path to a healthy social media strategy. Hopefully you've clarified your organization's mission statement, defined your value propositions, identified points of conversion, and stated your objectives. Now is the time…

Objectives, Required for Social Media Success
StrategyHave you ever had a project so large you became overwhelmed? In order to get it done, you probably broke down that massive project into smaller pieces and worked on them one at a time. Marketing strategies are no different. We call those small…

Where Are Your Points of Conversion?
StrategyIn order to be as effective as possible when using social media, you must have a strategy. Without a plan, you don't know why you're using these tools and for what aim. Identifying your profit centers and points of conversion are the next step…

Tell Me Why to Buy | A Value Proposition
StrategyWhen you go to the store to buy toothpaste, what makes you buy that brand? Is it packaging, ad campaigns, the name, a childhood association, convenience, quality, cost, or company values that sway you? It’s easier than ever for consumers to…

Simplicity of the Mission Statement
StrategyI like to get to the point. I can remember countless times that I’ve asked a person what their company does and they go on and on for some time in great detail. When they’re done I have to ask, “But what do you actually DO?” I'm looking…

How To Be GDPR Compliant
Legal, Management, Marketing, StrategyHave you noticed all the updates to privacy policies and terms and conditions on the websites you visit? You may have thought it had something to do with the Cambridge Analytica debacle on Facebook but though the topics are similar, it's simply…