Social Media Strategy Increases Odds of Success | Get Social With Kerry Rego

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(Excerpt from Get Social with Kerry Rego, a regular monthly column in the North Bay Business Journal) Social media isn’t magic. It won’t fix a broken product or business model. It’s simply a reflection of you and your business. That…

Hootsuite: A Tool to Manage Your Social Media Presence

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There are so many parts to social media, it can be overwhelming. First there's strategy, then tools, and editorial calendars. But where I find many campaigns fall apart is in the day after day, week after week, delivery of content. How do you…

Healdsburg Chamber Social Media Class

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Kerry Rego presented Social Media 101 at the Healdsburg Chamber of Commerce. Click on the link below for a downloadable version of her presentation. SM 101

Need an Internet Mentor? Look Inside | Get Social With Kerry Rego

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(Excerpt from Get Social with Kerry Rego, a regular monthly column in the North Bay Business Journal) The value of a company is in its innovation, product, and market position. I believe the most often overlooked asset is the staff. They create…

Why I wrote a book

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As long as I've been working in social media, I have received requests for DVDs or other recorded materials from my clients and seminar attendees. Social media changes from minute to minute, day by day, so I took my time in selecting a subject…

Whether You Are 8 or 80 | Get Social With Kerry Rego

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(Excerpt from Get Social with Kerry Rego, a regular monthly column in the North Bay Business Journal) Today’s business climate looks drastically different than it did five years ago. Whole industries have disappeared and some skill sets…

Gamification: The Greatest Call to Action

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I voted today. As I was leaving, I made sure to check in on my mobile phone using the location based service, foursquare. Why would I want to telegraph my location? Because I'm playing the game of life, that's why. And I knew I would get a badge.…

Talk About Your Company's Good Deeds

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I live in Sonoma County, CA and it's the number one county in the state for volunteerism, according to the Corporation for National & Community Service. When businesses are looking for content to write about on a blog or other social media…

Staying Connected: Using Social Media to Communicate (Sebastopol Senior Center)

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Staying Connected: Using Social Media to Communication, Sebastopol Senior Center May 2012 View more PowerPoint from Kerry Rego  

How to Assign LinkedIn Group Managers

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Do you manage or own a LinkedIn Group? I noticed an issue with a client recently that was unable to manage her group any longer. I provided the other group manager this set of instructions on how to reassign a member as a manager or moderator. Navigate…