Reliable Communication Resources During the Fires

I took a few minutes to share my thoughts about how to find reliable communication resources during the fires. I mention the following resources:

Social Media Brings History to Life!

I presented to the Sonoma County Historical Society at the Sonoma County Library on 6/18/16 and these are the resources I located and wanted to share with the attendees.

Facebook Historical Museum Examples (good use of 360 photos & native video) (voted best patriotic tourist attraction but uses youtube and doesn’t work well) Continue reading

The Social Media Illusion

“You look SO busy!”

This is what I hear every time I see someone in person that I haven’t seen for awhile. They’ve been following my business Facebook page or they get my email newsletter and somehow come to the conclusion that I’m swamped. I actually don’t use the word busy and I encourage others to ditch it too. Everyone is busy-that’s just life. But I find the word itself makes one feel more chaotic and out of control.

My answer to those exclamations is, “It’s all an illusion.”

Social Media Is An Illusion

I teach digital marketing, manage my own accounts, and follow others for inspiration and examples. I’m completely surrounded by the internet all day long. I pay close attention to the tactics people and businesses use in presenting themselves. Continue reading

The Social Media Starter Kit

The Social Media Starter KitWhy did I write this book?

I wrote The Social Media Starter Kit to guide you and your team through the process of setting up a successful social media campaign and to be an ongoing resource for you. You may be a sole proprietor, small business owner, marketer, or large organization. Whether you are from a for-profit, non-profit, educational body, government, or otherwise, I believe anyone can use the information. (See more books by Kerry Rego.)

For years my clients and students have been asking for “the book,” Continue reading

The Social Media Starter Kit Crowdfunding Campaign

All the Social Media tools you need to get started – all in one handy little book.

I Need Your Help to Finish!

Hi! I’m Kerry Rego and I’m a social media consultant, educator, author, columnist, and speaker. My passion is to teach people to use technology to, not only improve their lives and bottom lines, but to help them change their world. My credentials for your consideration:

  • County of Sonoma social media consultant
  • Sonoma State University social media instructor
  • Santa Rosa Junior College community education instructor
  • North Bay Business Journal columnist
  • North Bay Woman (Marin Independent Journal) contributor
  • Vistage speaker
  • My full LinkedIn profile

My clients and students have been asking me for a long time to provide them with “all they need to know” when it came to social media. Well, it’s impossible to include everything but I can provide them (and you!) with an easy to understand step-by-step process on how to deploy smart social media as if I was right beside them. So I wrote this book just for you and now I need your help to go the extra distance and I created a crowd fundingcampaign on Indiegogo.


“The Social Media Starter Kit”

This book is your guide to establish your social plan, how to set up a system for success, and will provide you peace of mind because at the end you’ll know what’s important to a great social media presence. The book covers: Continue reading

Always 900 People In Line | Social Customer Service

I deal with a lot of banks in my life, just like you do, I’m sure. Let me list the ways: checking accounts, business banking, mortgages, car payments, HSA, college funds, credit cards, and only a few of mine are housed under the same roof. I regularly drop off a payment or walk into a branch when I need to get a payment in on time. Here’s an example of great social customer service.

A few months ago, I walked into my local branch of Redwood Credit Union that I experienced to have very long lines. To be honest, I’m never in the best mood when I go into this credit union because they held the note for my car (not their fault and I’ve since paid it off). But on this day, the line was at ridiculous proportions and I was upset. I almost never check-in on Facebook but I had so much extra time on my hands, I couldn’t resist.

Redwood Credit Union Social Media Customer Service Continue reading

Social Media Failure

Thomas Edison Social Media Failure Quote

I co-teach a Professional Social Media Certification course at Sonoma State University and during one class session a student asked, “How do you know you’ve failed?” The teacher lecturing at the moment looked at me and we had a quiet moment between us as we both thought how to answer this. We were of the same mind.

Social media is largely trial and error. You start with an end goal and a hypothesis. All you can do is keep trying consistently and learn from what occurs. As you go, your skills and experience grow and you alter your approach as necessary. Social media failure isn’t even a concept that arises, it becomes “try try again”. You WILL find a million things that don’t work but you’ll also find what does.

As a result of my use of social media, I now know that failing isn’t possible. After awhile, you get immune to the false word of “failure”.

Social Media Butterfly

Kerry Rego is the Social Media Butterfly

I think it’s hilarious that I looked up the definition of social media butterfly in order to find another word for this same concept and I find my name in the definition on Urban Dictionary.

Actually, I frequently socialize in real life and my connections with my friends are stronger due to socializing online. I also think it’s unfair to say that we butterflies don’t. We wouldn’t be good at it if we excluded 3 dimensional space, would we? But I’ll take it 🙂

Social Media Personalizes Your Brand

Take a second and think of the brands or companies you interact with that have the worst reputations. Here are the ones that come to mind for me:

  • Department of Motor Vehicles (DMV)
  • Comcast
  • United States Postal Service (USPS)

I was traveling through the San Diego Airport recently and as I passed through the security checkpoint, I saw this sign that caught my attention.

How hated is security at airports? So much complaining and disdain for the process. Most people acknowledge that security at airports is actually quite important but who enjoys the exercise? Probably no one. We grumble, complain, and dread the experience.

With one picture, the Transportation Security Administration (TSA) made my experience brighter. No longer was I suffering through the experience with a faceless organization. They had personalized it with the faces of their employees.

This wasn’t done with social media but it’s a great example of how humanizing your brand changes the way your customer feels. These are people with families and lives. It’s hard for a person to continue being grumpy  when given that window into the lives of others.

(Sorry the image is blurry. I took it quickly, afraid that they wouldn’t like me taking pictures at a security checkpoint.)

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