Social Media Tools

This is a list of social media tools available. Obviously, this is only a small offering but these are the most basic and widely used tools that you should be aware of. The ones marked with * are tools I use and/or recommend. Social Networking …
sonoma state university

Social Media for Tomorrow, Sonoma State University Resources

These are articles of reference in relation to the talk I gave EMBA students at Sonoma State University on 1/28/11. Return on Investment (ROI): Being Social in the Social Media World (All things to consider in your campaign) Sexy…

Evernote, An Application to Save Your Brain

A colleague recently asked me if there was one app on my phone I would recommend, what would it be? It got me to thinking about the indispensable tools I use that others might want to know about. This is not a sponsored post. My opinions and…
Facebook - Create a Page Categories

How To Create a Facebook Page

I get a lot of questions about how to create a Facebook Page. With Profiles, Pages, Groups and Community Pages, most people aren't sure what they need. That is definitely a conversation for another time but I will answer this common question, "What's…
Mashable Guidebook

Must Know Facebook Tips

Everyone that is using Facebook should have a copy of Mashable's Facebook Guidebook. This is an incredible resource of must know Facebook tips. Please go to it and bookmark it today! What's the difference between a Profile page and a Fan…

Social Media in the Classroom

Teachers' Tools: Back to School: 10 Terrific Web Applications for Teachers, Mashable Twitter Guide Book, Mashable Message Matters, Social Media Resource Blog from an Administrator, Lorrie Jackson Social Media Classroom, platform…

Why Social Media Isn’t a Fad

I hear the word "fad" all the time in relation to social media. I read a post by Elizabeth Potts Weinstein @ElizabethPW about her 4 year old daughter when she was scalded by hot water. She tweeted her situation and that she would be at the hospital,…

SBA Napa Sonoma Small Business Development Center

If you aren't familiar with the Napa Sonoma Small Business Development Center, please check out their website. Your tax dollars to towards the Small Business Administration (SBA) and they divide up the money by state and territory. The portion…