Social Media Brings History to Life!

I presented to the Sonoma County Historical Society at the Sonoma County Library on 6/18/16 and these are the resources I located and wanted to share with the attendees.

Facebook Historical Museum Examples (good use of 360 photos & native video) (voted best patriotic tourist attraction but uses youtube and doesn’t work well) Continue reading

The Social Media Fixer

I spend a lot of my time in social media teaching and consulting. I’m really good at marketing myself and my skills (I should be since I teach others to do it) but there’s one service I’ve never really advertised. My office mate called me, “The Fixer.” He’s right. I fix a tremendous amount of social media problems and tech headaches. (The featured photo is capturing my sense of accomplishment after I successfully fixed a major Google problem for a client.) Continue reading

Secret to My Success

My business Kerry Rego Consulting celebrated eight years this September. I’ve been asked many times what I did to reach the level of success and respect I’ve achieved but I didn’t have an answer beyond “hard work” until just recently. Now that I’ve put my finger on one of the the most important elements, I want to share with you the secret to my success.

There’s a journey here

You may have heard of the U.S. Small Business Administration (SBA). As part of the federal government, this department is designed to support small businesses. “Since its founding on July 30, 1953, the U.S. Small Business Administration has delivered millions of loans, loan guarantees, contracts, counseling sessions and other forms of assistance to small businesses. SBA provides free individual face-to-face, and internet counseling for small businesses, and low-cost training to nascent entrepreneurs and established small businesses in over 1,800 locations throughout the United States and US territories.” Your local branch of the SBA is called the Small Business Development Center (SBDC). Find your local branch here.

I don’t remember how I learned about the SBDC though it was most likely an internet search for business services. After launching my organizing business in 2006, I had questions about how to expand my business intelligently and I went in for assistance. I was amazed to learn that the services I received were FREE. Yes, really. Free. Continue reading

Tech Education Plea for Santa Rosa, CA Business Owners

City of Santa Rosa logo

Dear Santa Rosa City Council Members,

I am a Social Media Educator & Consultant here in Santa Rosa and I’ve been watching New York City forge a path of digital resources for small business owners. They have specifically chosen to be proactive and provide a tremendous amount of opportunities for their business owning citizens: NYC Business Express, new wifi units all over the city, opening Cornell NYC Tech, new workforce veteran’s career center, and more. I think we can do a lot to support our local business owners and today they released a new program of which I want you to be aware.

New York City’s Press Release
NYC “today launched a new set of free tools to help small businesses in New York City use digital technologies and social media to grow their businesses and create jobs. The new set of resources is called the Small Business Digital Toolkit. Through a partnership with NYC Digital, the Department of Small Business Services will offer small businesses free training and resources to digitally attract customers, conduct business online and market their products or services through the use of e-commerce technology.”

Small Business Digital Toolkit Initiative (easy reading version)

NYC’s Digital Roadmap of Progress & Innovation

I understand that job creation and growth is important in all communities. I am also painfully aware of lack of funds but I know that we have a ready and willing tech community that can help grow these types of programs right here at home. I am doing what I can to ensure that those working (and not working) have the technology skill set they need in order to thrive. Please know that any effort the city can put into this kind of an initiative will only do more to help Santa Rosa succeed.

In service,
Kerry Rego

cc: Mayor Ernesto Olivares, Vice Mayor John Sawyer, Scott Bartley, Jake Ours, Marsha Vas Dupre, Gary Wysocky, Danielle O’Leary, Rachel Haot

My Reputation Management Book is Almost Done!

What You Don't Know CAN Hurt You Book DraftI haven’t talked about this to many people but I’ve been writing a book on online reputation management called “What You Don’t Know Can Hurt You: Take Control of Your Online Reputation”. After working in social media exclusively for 4 years now, I hear more and more that individuals and businesses that are affected by their online reputation and I decided it was time to publish on the subject.

Truthfully, I’ve always wanted to write a book. I’ve been writing fiction and poetry since I could hold a pencil. Publishing was a far flung dream until just the last year or so when self publishing became a real option for writers without a book deal. Over the winter holiday of 2011, I sat down and looked at my blog and wrote down the title and theme for everything I’d written over the last 4 years. I found the recurring messages and ended up with outlines for EIGHT books! Some of them will end up being ebooks only but I realized I had enough material to get started.

When I hosted “Risks & Reputation Management: Using Social Media to Protect Your Brand” in March 2012, I pushed this subject ahead of all the rest. This is the one that affects your bottom line, life, and livelihood. This is the one that I think is the scariest and can do the most damage. (If you missed it, never fear! I’ll be doing another seminar in this same vein tentatively scheduled for 10/10/12 in Santa Rosa.)

I am writing all that I know on the subject. The how to’s, the whats, where to go, instructions, tips and more. This is a big one and I hope you take what you need from it to protect yourself and/or your business. If you can’t do it all for yourself, I’m still here to help. Connect with me on any channel that you prefer (you can see all my sm channels on the top of every page of my website except for the home page or use the Contact page).

Social media and online use are only going to increase. My goal is to give you actionable steps to get ahead of the ball.

The book will be available as a preorder in September 2012 and will be shipped in October 2012. You will be able to purchase the book here. If you are on my mailing list, you’ll get notified when pre sale becomes available.

Technology Overview Playlist Web4Biz Video Series

Technology Overview Playlist Web4Biz

Click on the image above to view the playlist.


Web4Biz Video Series

Technology Overview Playlist (4 videos):

Trends, Using an Interactive Internet or Mobile Application, Definitions and Examples, and On Gaining Mastery.

This course will take you on a high level tour of the Internet and Mobile application landscape. What is out there? Who is using what? What are the current trends?

Mastery of technology will be discussed so you will understand just how deeply you need to dive into the items you decide to implement for your business.

See series in it’s entirety on Web4BizOrg Youtube Channel.


IIMA4biz     California Community Colleges     Economic Workforce Development

Web4Biz University


Now available, a FREE video series from Web4Biz aimed at helping you improve your small business strategy. Sections like:

  • Technology Overview
  • How to Get Started
  • New Media Marketing
  • Disaster Recovery
  • and more

All sections of video are in short snippets that are easy to digest (longest is 8 minutes). You will be able to view again and again, take notes, and work through a plan of action with the provided work materials. Also included: forums to communicate with other small business owners and industry experts, resource materials, and blogs.

Kerry Rego Consulting recommends this course because Kerry is the on camera trainer having delivered all the material.

This is a California Community Colleges funded course aimed at Economic Workforce Development.

Web4Biz Press release and Associated Press AP Newswire release.

  California Community Colleges  Economic Workforce Development

Risks & Reputation Management: Action Items

You learned a lot of information when you attended “Risks & Reputation Management: Using Social Media to Protect Your Brand”. Or maybe someone you know wasn’t able to come. What are the takeaways?

Disclaimer: You will not be able to accomplish all of this in one day. I want to help manage your expectations. You will want to set aside time to accomplish these tasks on a regular basis (maybe once or twice a week) until you’ve worked your way through the list. Pace yourself. What you learn in this process about the online image of your name and your business will be worth all the effort.

• Perform a vanity search (*1)
• Respond to negative commenters in a positive and validating way (*2)
• Setup Google Alerts (*1)
• Setup Google Places (*3)
• Setup business on Directories (*3)
• Legacy Management/Process (*4)
• Assess Computer Systems security (*4)
• Create a Crisis Plan (*4)
• Setup internal Social Media Communications Policy (*4)
• Assess customer service requirements with survey (*2)
• Review website (I recommend reading it out of order to to more easily spot errors) for correct information, functionality, browser compatibility, update on a schedule to keep rankings high with Google (*4)

Blogs to show you how to do the action items:

*1 – Tools for monitoring your reputation

*2 – How to deal with negative customer feedback

*3 – Get yourself listed on the web

*4 – Legacy and process management, steps to take


[Image via CampaignsMD]

Get Yourself Listed on the Web

Go ahead, do a vanity search (otherwise known as “Google-ing”) for your name or business. Do you like what you find? So often, people say they’ve done this and have been unhappy at the information they find. It’s old, it’s personal, it’s simply wrong. Don’t waste your time trying to get those webmasters to remove your information because they: 1) won’t 2) aren’t home 3) have been closed down 4) there are simply too many 5) they all get their information from somewhere. You can be proactive with your online information (see How to Get Started in Reputation Management) and displace it with content you DO want people to see. Or you can list yourself.

Why is it important to make sure the information about yourself on the internet is correct?

Yellow Pages Association and comScore found that local search for businesses, products and services grew 58% last year and reached 15.7 billion searches, more than a tenth of overall search traffic. Additionally, see this Sprout Social blog to read more about the benefits of social media on local search results. Continue reading

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