Social Media Q&A Shana Bull Kerry Rego

Thank you for attending the Social Media Q&A Session with Shana Bull, Kerry Rego, and moderator Paul Gullixson! Our intent was to bring you useful resources and provide a place for us all to learn from each other on how we can pick up and move on with our businesses after living through the recent fires. Read more

Geek to the Core

Episode 9 of Geek to the Core | Technology and Disaster

Kerry talks about her observations of use of technology during the North Bay fires.

I took a few minutes to share my thoughts about how to find reliable communication resources during the fires. I mention the following resources:

Technology for the disabled

I love all things tech but there’s one topic that captures my fancy like none other: Technology for the Disabled. Tech companies are just now starting to pay attention to those with disabilities and innovation is bubbling up around their specific needs.

Over the years, I’ve collected anything that I noticed that fit into this category and I saved it to a Pinterest board called Tech for Disabilities and Special Needs. I’m posting it here because I reference this board again and again during Geek to the Core Episode 5.

Let me know if there’s anything I should add to the board.

(Photo by Orcam)

(Click on the title of the board to see the whole thing or each individual image will take you to that specific pin.)

I presented to the Sonoma County Historical Society at the Sonoma County Library on 6/18/16 and these are the resources I located and wanted to share with the attendees.

Facebook Historical Museum Examples (good use of 360 photos & native video) (voted best patriotic tourist attraction but uses youtube and doesn’t work well) Read more

I spend a lot of my time in social media teaching and consulting. I’m really good at marketing myself and my skills (I should be since I teach others to do it) but there’s one service I’ve never really advertised. My office mate called me, “The Fixer.” He’s right. I fix a tremendous amount of social media problems and tech headaches. (The featured photo is capturing my sense of accomplishment after I successfully fixed a major Google problem for a client.) Read more

Kerry Rego Social Media Communities

My business Kerry Rego Consulting celebrated eight years this September. I’ve been asked many times what I did to reach the level of success and respect I’ve achieved but I didn’t have an answer beyond “hard work” until just recently. Now that I’ve put my finger on one of the the most important elements, I want to share with you the secret to my success.

There’s a journey here

You may have heard of the U.S. Small Business Administration (SBA). As part of the federal government, this department is designed to support small businesses. “Since its founding on July 30, 1953, the U.S. Small Business Administration has delivered millions of loans, loan guarantees, contracts, counseling sessions and other forms of assistance to small businesses. SBA provides free individual face-to-face, and internet counseling for small businesses, and low-cost training to nascent entrepreneurs and established small businesses in over 1,800 locations throughout the United States and US territories.” Your local branch of the SBA is called the Small Business Development Center (SBDC). Find your local branch here.

I don’t remember how I learned about the SBDC though it was most likely an internet search for business services. After launching my organizing business in 2006, I had questions about how to expand my business intelligently and I went in for assistance. I was amazed to learn that the services I received were FREE. Yes, really. Free. Read more

City of Santa Rosa logo

Dear Santa Rosa City Council Members,

I am a Social Media Educator & Consultant here in Santa Rosa and I’ve been watching New York City forge a path of digital resources for small business owners. They have specifically chosen to be proactive and provide a tremendous amount of opportunities for their business owning citizens: NYC Business Express, new wifi units all over the city, opening Cornell NYC Tech, new workforce veteran’s career center, and more. I think we can do a lot to support our local business owners and today they released a new program of which I want you to be aware.

New York City’s Press Release
NYC “today launched a new set of free tools to help small businesses in New York City use digital technologies and social media to grow their businesses and create jobs. The new set of resources is called the Small Business Digital Toolkit. Through a partnership with NYC Digital, the Department of Small Business Services will offer small businesses free training and resources to digitally attract customers, conduct business online and market their products or services through the use of e-commerce technology.”

Small Business Digital Toolkit Initiative (easy reading version)

NYC’s Digital Roadmap of Progress & Innovation

I understand that job creation and growth is important in all communities. I am also painfully aware of lack of funds but I know that we have a ready and willing tech community that can help grow these types of programs right here at home. I am doing what I can to ensure that those working (and not working) have the technology skill set they need in order to thrive. Please know that any effort the city can put into this kind of an initiative will only do more to help Santa Rosa succeed.

In service,
Kerry Rego

cc: Mayor Ernesto Olivares, Vice Mayor John Sawyer, Scott Bartley, Jake Ours, Marsha Vas Dupre, Gary Wysocky, Danielle O’Leary, Rachel Haot


I haven’t talked about this to many people but I’ve been writing a book on online reputation management called “What You Don’t Know Can Hurt You: Take Control of Your Online Reputation”. After working in social media exclusively for 4 years now, I hear more and more that individuals and businesses that are affected by their online reputation and I decided it was time to publish on the subject.

Truthfully, I’ve always wanted to write a book. I’ve been writing fiction and poetry since I could hold a pencil. Publishing was a far flung dream until just the last year or so when self publishing became a real option for writers without a book deal. Over the winter holiday of 2011, I sat down and looked at my blog and wrote down the title and theme for everything I’d written over the last 4 years. I found the recurring messages and ended up with outlines for EIGHT books! Some of them will end up being ebooks only but I realized I had enough material to get started. Read more

Technology Overview Playlist Web4Biz

Click on the image above to view the playlist.


Web4Biz Video Series

Technology Overview Playlist (4 videos):

Trends, Using an Interactive Internet or Mobile Application, Definitions and Examples, and On Gaining Mastery.

This course will take you on a high level tour of the Internet and Mobile application landscape. What is out there? Who is using what? What are the current trends?

Mastery of technology will be discussed so you will understand just how deeply you need to dive into the items you decide to implement for your business.

See series in it’s entirety on Web4BizOrg Youtube Channel.


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