Social Media Personalizes Your Brand

,
Take a second and think of the brands or companies you interact with that have the worst reputations. Here are the ones that come to mind for me: Department of Motor Vehicles (DMV) Comcast United States Postal Service (USPS) I was…
astroturf

Avoid Astroturfing

,
Have you heard of "Astroturfing"? It's the practice of writing false online reviews for businesses and you should avoid it if you want to keep your business and your money. Many organizations think nothing of asking friends and family to provide…
New York Post Selfie gate

The Selfie Test

,
Take "The Selfie Test" with me next time you are tempted to whip it out and capture the moment: is it necessary? is it helpful? would your mother be proud? are you infringing on someone else's privacy?   This woman decided…
slideshare

Slideshare is Youtube for Powerpoint

,
Slideshare.net is like Youtube for Powerpoint. When I create a presentation and want the audience to have access to the content and/or share it, I'll upload it to Slideshare. It gets great SEO, shows up high in search results, and is excellent…
How to Deal With Negative Customer Feedback

Reputation Management Book Giveaway, Question 4

What American psychologist has a theory of human needs that, I believe, are threatened by the lack of social media knowledge? (hint, it's in the section labeled "Fear" in my book) The first person to answer this question correctly in the…
How to Deal With Negative Customer Feedback

Reputation Management Book Giveaway, Question 3

What technology CEO said, "Every 48 hours internet users create more content than all the content that ever existed from the dawn of civilization to 2003."? (hint it's in the Introduction in my book) The first person to answer this question…
Kerry Rego Press Democrat reputation management article

Press Democrat Reputation Management Article

I was honored to be featured on the front page of the Press Democrat on Monday June 17, 2013. The article, "Experts: Your online trail could put reputation at risk" was a well written reputation management piece by Mary Callahan. She and I had…
How to Deal With Negative Customer Feedback

Reputation Management Book Giveaway, Question 2

What is the antidote to technology? (hint: I wrote a blog about it and it's also in my book) The first person to answer this question correctly in the comments will win a signed copy of my book, "What You Don't Know About Social Media…
How to Deal With Negative Customer Feedback

Dealing With Negative Online Comments

, ,
Any company that has been in business more than a day has had an unhappy customer. How you deal with it is a reflection of your character. The lack of control over what people say online makes many businesses uncomfortable. I’ll let you in…
How to Deal With Negative Customer Feedback

Reputation Management Book Giveaway, Question 1

What year did the Technical Advisory Committee (TAC) recommend the Federal Communications Commission (FCC) sunset the public switched telephone network (we call them landlines)? The first person to answer this question correctly in the comments…