
Two Factor Authentication Keeps Your Assets Safe
Reputation Management, TechnologyTwice just this week someone has tried to log-in to my Facebook account. I use the security feature called Two Factor Authentication (2FA) so it was protected. Each time I received an email from Meta (that's how I set it up) and was able to…

Personal Branding Presentation
Presentation, Reputation ManagementOn August 4, 2019 the Sonoma MBA Alumni Forum held a personal branding workshop and guided wine sensory experience. The workshop was held at Benziger Family Winery in Glen Ellen. The ticketed event featured a workshop with Kerry Rego, social…

How to Remove Your Personal Info From the Web
Reputation Management, StrategyHave you ever Google’d your own name? You probably found old social media accounts as well as information about your physical whereabouts. When you own or manage a business, this is a good thing - except when the information is wrong. The…

Why You Need a Public Comment Policy
Business, Reputation ManagementI work with governments and organizations that must be transparent. These are just the types of entities that must have public comment policies. You may need one as well. Take a look at some of the most common questions I hear on this topic.
What's…

Social Media Channel Abandonment Wasteland
Reputation Management, StrategyI'm here to warn you about a very real and damaging action you aren't taking and it's inflicting a tremendous amount of damage to your brand. It's channel abandonment. That Tumblr account you opened one weekend and put a ton of effort into…

How to Respond to Yelp Reviews
Reputation ManagementI recognize the needs of my clients when I'm consistently asked the same question. Recently I was asked how to respond to Yelp reviews by several different clients within just a few days. It hadn't occurred to me that this information wasn't…

North Bay Leadership Council
Presentation, Reputation ManagementI was invited to the North Bay Leadership Council Frontliners meeting on December 15, 2014 to talk about reputation management in social media. For further reading, check out the blogs I've written on the subject in the category sidebar or by…

Every Step You Take (Online), Someone’s Watching You
Reputation ManagementThere are so many times I want to vague book, be snarky online, or like a post and something holds me back. I often feel like I know too much about the online world and it causes me to be too censored and that my online presence isn't an accurate…

The Most Powerful Social Media Action To Take
Google, Reputation ManagementIf you only do one thing….
One of the smallest actions you can take that will have the biggest impact on the success of your business is to claim your Google My Business listing.
What is that?
It's the address and information that Google…

Always 900 People In Line | Social Customer Service
Business, Reputation Management, Social Media UsesI deal with a lot of banks in my life, just like you do, I'm sure. Let me list the ways: checking accounts, business banking, mortgages, car payments, HSA, college funds, credit cards, and only a few of mine are housed under the same roof.…