Kerry Rego at Sonoma County Office of Education SCOE

Have you heard the news?

I’m now teaching two classes of Business Principles at Windsor High School. The regular teacher wanted to work part time so I became his partner. The class focuses on personal finance, business management, some social media skills, as well as college and career readiness. These are all areas I feel strongly about and I’m beyond excited that I get to teach young people skills that will help them make the most of their opportunities. I get to impact their lives. It gives me goosebumps if I think about it for a while.

I will continue to teach the after school extra curricular social media workshop that I started last year. It’s shorter in length than a regular class but the principal is encouraging me to develop full year curriculum for the subject. Read more

Illustrious Panel to Include Sir Ken Robinson and Dale Dougherty

Santa Rosa, CA – Respected social media consultant Kerry Rego will speak at the sold-out ieSonoma conference with Sir Ken Robinson, a leader in education, development and innovation who recently gave the most watched TED talk of all time with over 20 Million views. Rego has been on the forefront of tech trends as they’ve emerged and was asked personally by the Sonoma County of Education to participate in this event – it is befitting as she’s been consulting with business leaders and education decision makers for years. Rego is highly concerned with Read more

Kerry Rego Consulting  County of Sonoma
Kerry Rego Consulting Named

County of Sonoma Social Media Staff Trainer

SANTA ROSA, CA — 5/16/2012 – Kerry Rego Consulting has been chosen by the County of Sonoma to provide training to county department staff. The County of Sonoma Board of Supervisors approved the County’s Social Media Policy on June 15, 2010 and personnel are required to undergo social media training prior to the implementation of a social media program.

We are proud to be named a staff trainer for the County of Sonoma. We have been providing service to the County for several years in a variety of projects for the Economic Development Board, Film Office, Green Business Program, Web Services, and as a subcontractor to First 5. We will be providing training over an 18 month period and providing the following services:

Phase 1: Pre-classes.
Review of current County social media channels for adherence to County Social Media Policy. Map out timeline of in person classes and design flow of information to follow a natural cycle of participant understanding. Information in classes to be covered (but is not limited to):

    • Definition of social media
    • Review County Social Media Policy
    • Review department guidelines
    • Main categories of social media usage
    • Inform on current technology trends in general use with appropriate industry statistics and user behavior trends
    • Instruct on how to complete an Assessment of Need within an organization for social media
    • Establish desired outcome of use for individual departments and set social media goals for successful engagement
    • Inform on user behavior, online culture variations in digital communities, best practices, psychographics, and quirks of individual systems
    • Demonstrate critical thinking necessary to evaluate tools by ownership, vendor relationship and affiliate positioning, ease of use, user experience, trendiness vs. valuable, community engagement, and stability for long term use
    • How to manage a social media campaign including tools for management, compliance with records retention, creating documentation for department cross training, rules for local governments, and management of public comments
    • How to measure success of a social media campaign including varying ways to view success that go beyond easy to gauge numbers, collection of metrics, and determining which metrics are appropriate desired performance
    • Compare social media practices of public sector vs. private sector business
    • Address changes from beginning of course schedule to end and provide overview of what has occurred in tech marketplace over the lifecycle

Design support materials and documentation that align with classes. Assist in preparation of online courses to be offered by County of Sonoma, if requested.

Phase 2: Classes. Consultant will deliver instructor led courses of one 3-4 hour length course per quarter. Estimated time for completion is March 2014.

Kerry Rego Consulting County of Sonoma Trainer Press Release

Constant Contact All Star AwardKerry Rego Consulting Named One of Constant Contact’s 2011 All Stars

Kerry Rego Consulting recognized for achieving exemplary marketing results

SANTA ROSA, CA — 3/15/2012 – Kerry Rego Consulting, Social Media Trainer and Keynote Speaker, has received the 2011 All Star Award from Constant Contact®, Inc., the trusted marketing advisor to more than half a million small organizations worldwide. Each year, a select group of Constant Contact customers are honored with the All Star Award for their exemplary marketing results. Kerry Rego Consulting’s results ranked among the top 10% of Constant Contact’s customer base.

Kerry Rego Consulting provides: Social Media & Technology Education; implementation of tools; training of staff; and ongoing support to individuals, businesses, non profits, government and more.

We are proud to be named a Constant Contact All Star for our third year in a row. Email marketing is an important communication tool that provides the most effective mode for conversion. We recommend the tool to our clients and are continuously pleased with the service we receive.

Constant Contact customers using any combination of the company’s Email Marketing, Event Marketing, and Online Survey tools are eligible for this award. Constant Contact looked at the following criteria to select this year’s All Stars:

  • Frequency of campaigns, events, and surveys
  • Open, bounce, and click-through rates
  • Event registration rates
  • Survey completion rates
  • Use of social features
  • Use of mailing list sign-up tools

 “There is nothing we like more than to see our customers finding success. It’s the reason Constant Contact was founded, and it’s a thrill to see the fantastic results that our All Stars are achieving,” said Gail Goodman, CEO of Constant Contact. “This group is really leading the charge when it comes to delivering relevant, engaging content that drives real business results. We salute this year’s All Stars for their success, and are honored to have played a part in their achievements.”

About Constant Contact, Inc.

Constant Contact is revolutionizing the success formula for small organizations through affordable, easy-to-use Engagement MarketingTM tools that help create and grow customer relationships. More than half a million small businesses, nonprofits, and associations worldwide rely on Constant Contact to drive ongoing customer dialogs through email marketing, social media marketing, event marketing, and online surveys. All Constant Contact products come with unrivaled KnowHow, education, and free coaching with a personal touch, including award-winning customer support.

Constant Contact and the Constant Contact Logo are registered trademarks of Constant Contact, Inc. All Constant Contact product names and other brand names mentioned herein are trademarks or registered trademarks of Constant Contact, Inc. All other company and product names may be trademarks or service marks of their respective owners.

 Constant Contact All Star Press Release 2011