caution sign social media expert

Beware, the Social Media Expert

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If someone has the audacity to call themselves "social media expert" or "guru", I recommend that you avoid them. There are some out there flaunting these self-appointed titles. People frequently use those titles to introduce me and it makes…
sonoma state university

Social Media for Tomorrow, Sonoma State University Resources

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These are articles of reference in relation to the talk I gave EMBA students at Sonoma State University on 1/28/11. Return on Investment (ROI): Being Social in the Social Media World (All things to consider in your campaign) Sexy…
the number 5 update your social media

5 Ways to Update Your Social Media Profiles

I like to think that there are 5 main ways to update your social media. I like 5 because I can count it on one hand, its not too much of a commitment. It's bite sized. *UPDATE 6/25/11 There is a new way to update. Some platforms (I'm looking…
hands linked

Why Social Media Isn’t a Fad

I hear the word "fad" all the time in relation to social media. I read a post by Elizabeth Potts Weinstein @ElizabethPW about her 4 year old daughter when she was scalded by hot water. She tweeted her situation and that she would be at the hospital,…

How Will They Find Me?

One of the most common questions I get is, "When I get on Facebook/Twitter/etc., how will people find me?" My two word answer is, "Tell them". It seems simple but you wouldn't expect your clients to intuit your phone number, would you? You…