audience Get Social with Kerry Rego North Bay Business Journal mentor

Social Media Strategy Increases Odds of Success | Get Social With Kerry Rego

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(Excerpt from Get Social with Kerry Rego, a regular monthly column in the North Bay Business Journal) Social media isn’t magic. It won’t fix a broken product or business model. It’s simply a reflection of you and your business. That said,…
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Hootsuite: A Tool to Manage Your Social Media Presence

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There are so many parts to social media, it can be overwhelming. First there's strategy, then tools, and editorial calendars. But where I find many campaigns fall apart is in the day after day, week after week, delivery of content. How do you…
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Why I Wrote a Book

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As long as I've been working in social media, I have received requests for DVDs or other recorded materials from my clients and seminar attendees. Social media changes from minute to minute, day by day, so I took my time in selecting a subject…
audience Get Social with Kerry Rego North Bay Business Journal mentor

Whether You Are 8 or 80 | Get Social With Kerry Rego

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(Excerpt from Get Social with Kerry Rego, a regular monthly column in the North Bay Business Journal) Today’s business climate looks drastically different than it did five years ago. Whole industries have disappeared and some skill sets…

Gamification: The Greatest Call to Action

I voted today. As I was leaving, I made sure to check in on my mobile phone using the location based service, foursquare. Why would I want to telegraph my location? Because I'm playing the game of life, that's why. And I knew I would get a badge.…
Editorial Calendar

Editorial Calendar Tips

I have a simple technique I use to help build an editorial calendar. I print out my physical calendar, identify the events that I want to promote or talk about, using color coding for social media channels I then systematically distribute…

Write Your Blogs Yourself, Your Audience Will Know the Difference

I submitted a proposal to a recruiting firm recently and one of the core management team members asked if I write content such as blogs and I wanted to share with you my answer to her question: "I don't write content for my clients or arrange…
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Social Media for Nonprofits [SLIDESHOW]

Kerry Rego presented social media for nonprofits to the Association of Fundraising Professionals in Santa Rosa, CA on January 25, 2012.  Providing the definition of social media, current statistics, categories of use, basic strategy, statistics…
blog post topics

15 Easy Blog Post Topics

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Blogging is one of the best ways you can communicate the culture, values, and story of your company. Yet, it's the one tool that seems to be the most difficult for organizations to commit to doing consistently. Most don't think they can create…
boys making faces Kids Know Everything About Social Media

Kids Know Everything About Social Media

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I frequently hear this statement, "Go find a college student/teenager/young person to do your social media. They are young. They know how to do this better than I do." What's your reaction to that? Do you believe that kids know everything about…