
How to Upload a Customer List to Facebook
Facebook, Marketing, TacticDid you know that you can run ads targeting your clients on Facebook? By uploading your client email list into your ad manager, you can create advertising that is hyper-specific to these people. It's another opportunity to reach this highly…

How to Identify Your Best Customer
Marketing, StrategyWhen I ask, “Who is a potential client or customer for you?” I can almost hear the majority of you say, “Everyone!” It's the most common answer I get to this question. Let's try a new perspective to identify the BEST customer for you.…

It’s Time to Revisit Your Values
Balance, MarketingRight now is a unique time in our history. A global pandemic, unheard of unemployment, protests spanning many countries, and overall emotional overwhelm. I bet you're having a tough time figuring out how to market your business or organization.…

How To Be GDPR Compliant
Legal, Management, Marketing, StrategyHave you noticed all the updates to privacy policies and terms and conditions on the websites you visit? You may have thought it had something to do with the Cambridge Analytica debacle on Facebook but though the topics are similar, it's simply…

How to Be a Branding Rockstar
Marketing, StrategyWant to know how to be successful?
Look to those that have come before you. Study their assets, their journey, and their tactics. Watch them as they work and you will learn more than you ever expected. These observations plus your strategic…

Marketing: Do What Works
Business, MarketingI had a potential client call me to discuss social media marketing needs for his expanding hi-end services business. We were talking about his target clientele and he mentioned that his clients didn't care about social media. My response was,…

Gamification: The Greatest Call to Action
Marketing, Social Media UsesI voted today. As I was leaving, I made sure to check in on my mobile phone using the location based service, foursquare. Why would I want to telegraph my location? Because I'm playing the game of life, that's why. And I knew I would get a badge.…

Editorial Calendar Tips
Marketing
I have a simple technique I use to help build an editorial calendar. I print out my physical calendar, identify the events that I want to promote or talk about, using color coding for social media channels I then systematically distribute…