passion led us here feet on ground values

It's Time to Revisit Your Values

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Right now is a unique time in our history. A global pandemic, unheard of unemployment, protests spanning many countries, and overall emotional overwhelm. I bet you're having a tough time figuring out how to market your business or organization.…

The Value of Content Marketing

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You are in business and you need to focus on what it is that brings money in the door. Content marketing might not seem like a straight line to profit (or increased donations) but I'd like to share some reasons why you should consider this investment…
How to be GDPR compliant

How To Be GDPR Compliant

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Have you noticed all the updates to privacy policies and terms and conditions on the websites you visit? You may have thought it had something to do with the Cambridge Analytica debacle on Facebook but though the topics are similar, it's simply…
Responsive Website

Social Media Q&A Session with Shana Bull & Kerry Rego

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How do you talk about your business after a disaster? It's never been more important for us to market our businesses and communicate with our customers as we begin our recovery but how do we do that? Shana Bull, Paul Gullixson & I…
How to Schedule on Facebook

How to Schedule Content on Facebook

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Do you ever wonder how social media managers control all the posts they put out? Are you curious about how they do it? Once you know the trick, you can do it too. Social media managers, marketing professionals, and community managers are all…
Kerry Rego and Mari Smith SMMW16 Branding Rockstar

How to Be a Branding Rockstar

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Want to know how to be successful? Look to those that have come before you. Study their assets, their journey, and their tactics. Watch them as they work and you will learn more than you ever expected. These observations plus your strategic…
balance

How to Have A Good Balance of Social Media Content

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Many people that I talk to are worried about providing a good balance of social media content so as to not come across as "too sales-y". Lots of channels only post pitches to buy stuff without any soul or entertainment value. The majority…

Marketing: Do What Works

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I had a potential client call me to discuss social media marketing needs for his expanding hi-end services business. We were talking about his target clientele and he mentioned that his clients didn't care about social media. My response was,…
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Website Redesign

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Have you noticed I haven't been writing lately? I have been anxiously awaiting returning to content creation but was in the middle of a website redesign and I didn't want to muddy the waters. As a social media trainer, I get to work with some…
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Gamification: The Greatest Call to Action

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I voted today. As I was leaving, I made sure to check in on my mobile phone using the location based service, foursquare. Why would I want to telegraph my location? Because I'm playing the game of life, that's why. And I knew I would get a badge.…