The Value of Content Marketing

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You are in business and you need to focus on what it is that brings money in the door. Content marketing might not seem like a straight line to profit (or increased donations) but I'd like to share some reasons why you should consider this investment…
How to be GDPR compliant

How To Be GDPR Compliant

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Have you noticed all the updates to privacy policies and terms and conditions on the websites you visit? You may have thought it had something to do with the Cambridge Analytica debacle on Facebook but though the topics are similar, it's simply…
editorial calendar

Social Media Q&A Session with Shana Bull & Kerry Rego

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How do you talk about your business after a disaster? It's never been more important for us to market our businesses and communicate with our customers as we begin our recovery but how do we do that? Shana Bull, Paul Gullixson & I…
How to Schedule on Facebook

How to Schedule Content on Facebook

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Do you ever wonder how social media managers control all the posts they put out? Are you curious about how they do it? Once you know the trick, you can do it too. Social media managers, marketing professionals, and community managers are all…
Kerry Rego and Mari Smith SMMW16 Branding Rockstar

How to Be a Branding Rockstar

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Want to know how to be successful? Look to those that have come before you. Study their assets, their journey, and their tactics. Watch them as they work and you will learn more than you ever expected. These observations plus your strategic…
balance

How to Have A Good Balance of Social Media Content

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Many people that I talk to are worried about providing a good balance of social media content so as to not come across as "too sales-y". Lots of channels only post pitches to buy stuff without any soul or entertainment value. The majority…

Marketing: Do What Works

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I had a potential client call me to discuss social media marketing needs for his expanding hi-end services business. We were talking about his target clientele and he mentioned that his clients didn't care about social media. My response was,…
editorial calendar

Gamification: The Greatest Call to Action

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I voted today. As I was leaving, I made sure to check in on my mobile phone using the location based service, foursquare. Why would I want to telegraph my location? Because I'm playing the game of life, that's why. And I knew I would get a badge.…
editorial calendar

Sample Editorial Calendar

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In order to deliver good content that communicates your brand's message effectively, planning ahead is necessary. I provide my clients with an example editorial calendar (shown below). Sometimes I help them develop it and sometimes they take…
editorial calendar

Editorial Calendar Tips

I have a simple technique I use to help build an editorial calendar. I print out my physical calendar, identify the events that I want to promote or talk about, using color coding for social media channels I then systematically distribute…