people sitting at tables talking outdoors sound natural on social media

How to Sound Natural on Social Media

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When creating social media content, many of us run into an unexpected problem - how to sound natural. It's come up again and again over the years while coaching my clients and students but I found a way to help them through this. If you struggle…
crowd of people customer list

How to Upload a Customer List to Facebook

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Did you know that you can run ads targeting your clients on Facebook? By uploading your client email list into your ad manager, you can create advertising that is hyper-specific to these people. It's another opportunity to reach this highly…
two women talking at a table social media to find job applicants

Using Social Media to Find Job Applicants

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You have a great job opening so you post the listing on social media to find job applicants but nothing happens. You’re surprised, frustrated, and maybe your pride is hurt leaving you asking, "Why don’t people want to work for us?" Welcome…
cash register

How to Identify Your Best Customer

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When I ask, “Who is a potential client or customer for you?” I can almost hear the majority of you say, “Everyone!” It's the most common answer I get to this question. Let's try a new perspective to identify the best customer for you.…
passion led us here feet on ground values

It’s Time to Revisit Your Values

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Right now is a unique time in our history. A global pandemic, unheard of unemployment, protests spanning many countries, and overall emotional overwhelm. I bet you're having a tough time figuring out how to market your business or organization.…
How to be GDPR compliant

How To Be GDPR Compliant

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Have you noticed all the updates to privacy policies and terms and conditions on the websites you visit? You may have thought it had something to do with the Cambridge Analytica debacle on Facebook but though the topics are similar, it's simply…

Podcast Episode 12 | Busted: Fake Followers

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On Geek to the Core, Kerry talks about the common practice of buying social media followers, or fake followers, and how that's changing. Listen Now Check out more Geek to the Core Podcasts
Kerry Rego and Mari Smith SMMW16 Branding Rockstar

How to Be a Branding Rockstar

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Want to know how to be successful? Look to those that have come before you. Study their assets, their journey, and their tactics. Watch them as they work and you'll learn more than you ever expected. These observations plus your strategic…
magician - social media is an illusion

The Social Media Illusion

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"You look SO busy!" This is what I hear every time I see someone in person that I haven't seen for awhile. They've been following my business Facebook page or they get my email newsletter and somehow come to the conclusion that I'm swamped.…
the social media starter kit banner by kerry rego

The Social Media Starter Kit

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Why did I write this book? I wrote The Social Media Starter Kit to guide you and your team through the process of setting up a successful social media strategy and to be an ongoing resource for you. You may be a sole proprietor, small business…