How to Identify Your Best Customer

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When I ask, “Who is a potential client or customer for you?” I can almost hear the majority of you say, “Everyone!” It's the most common answer I get to this question. Let's try a new perspective to identify the BEST customer for you.…
passion led us here feet on ground values

It’s Time to Revisit Your Values

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Right now is a unique time in our history. A global pandemic, unheard of unemployment, protests spanning many countries, and overall emotional overwhelm. I bet you're having a tough time figuring out how to market your business or organization.…
How to be GDPR compliant

How To Be GDPR Compliant

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Have you noticed all the updates to privacy policies and terms and conditions on the websites you visit? You may have thought it had something to do with the Cambridge Analytica debacle on Facebook but though the topics are similar, it's simply…
Kerry Rego and Mari Smith SMMW16 Branding Rockstar

How to Be a Branding Rockstar

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Want to know how to be successful? Look to those that have come before you. Study their assets, their journey, and their tactics. Watch them as they work and you will learn more than you ever expected. These observations plus your strategic…

Marketing: Do What Works

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I had a potential client call me to discuss social media marketing needs for his expanding hi-end services business. We were talking about his target clientele and he mentioned that his clients didn't care about social media. My response was,…

Gamification: The Greatest Call to Action

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I voted today. As I was leaving, I made sure to check in on my mobile phone using the location based service, foursquare. Why would I want to telegraph my location? Because I'm playing the game of life, that's why. And I knew I would get a badge.…

Editorial Calendar Tips

I have a simple technique I use to help build an editorial calendar. I print out my physical calendar, identify the events that I want to promote or talk about, using color coding for social media channels I then systematically distribute…