The Most Powerful Social Media Action To Take

If you only do one thing….

One of the smallest actions you can take that will have the biggest impact on the success of your business is to claim your Google+ Local listing.

What is that?

It’s the address and information that Google serves to people when they type in the name of your business.

Don’t think it’s important?

This business information is put into Search, Maps, and Google+. You probably already have a listing. Go type your business name into Google’s Search, I’ll wait. Continue reading

Keep Your Social Media Home Grounded

Your social media campaign is like a house. The foundation and the base of it all, is your website or other place where you convert visitors. Each channel has it’s own theme, feel, culture, and rules. Every time you want to share a piece of content, you’ll need to know which “room” of your house it belongs in. Many people think it’s all about gaining likes or followers on social media. It’s not. It’s about what affects your bottom line.

Before you pick a channel, before you get fancy with the tools and toys, do this:

  1. Establish what makes you money.
  2. Increase opportunities for your customers to spend money.

Social media tools are slippery slides that smooth the path for your prospective and current customers to spend said money. Social media isn’t THE POINT. It’s a vehicle. Continue reading

Access Google Maps With No Internet Signal

Google Maps OfflineHave you ever been traveling, using your map for directions, and lost internet signal? You can still get guidance via Google Maps if you turn it on before you lose your internet and it will still get you where you need to go. Completely turn off the map app and it won’t work anymore (at least on iPhone). If you have an Android phone, you can change the settings to work in offline mode.

How to Opt Out of The New Gmail Inbox

Are you frustrated with the new Gmail inbox with category tabs? I was until I discovered the minor setting that changes it back and I wanted to share it with you. I have multiple email addresses that all use Gmail as the provider. One of my boxes had categories and the other didn’t. One day I compared their settings to see why and I found the check boxes that make all the difference.

Continue reading

Tools for Monitoring Your Reputation

We have always talked about each other, it’s human nature. The difference is now that the internet is involved, our words can last forever. Disparaging remarks can damage a hard earned reputation. It is recommended that individuals and businesses monitor their reputation to make sure that if something negative is in the public eye, it can be addressed. Positive things also surface and it’s nice to thank people for their support or discover something about you online that you simply didn’t know about. Continue reading

Google is Killing Their Best Product

Google is destroying their productGoogle has managed to kill their best product with a variety of changes they’ve made within the last few weeks. They introduced Google Search + Your World, a tool that when you use their search engine, you have the option of seeing what your friends have shared on the subject.  Then they began pushing Google+ posts into their search results at the sacrifice of actually relevant search results. Watch this video by Focus on the User that explains how this compromises the tool and demonstrates a Firefox extension called Don’t Be Evil (developed by Facebook and Twitter engineers) that allows you to override what Google is doing. Then they rewrote all of their privacy policies into one and upped their tracking of users across multiple websites creating a what they call an improvement of service with no way to opt out.

They were already under Federal Trade Commission (FTC) investigation for their monopolistic business practices. When they released Google Search + Your World in mid January 2012, the Electronic Privacy Information Center (EPIC) filed a complaint with the FTC and Google+ was added to the investigation.

Even though they only have 65% of market share on search according to Bloomberg, the phrase “violation of anti-trust legislation” is being used continuously. They aren’t technically violating anti trust laws with 65% but that’s not where they will lose the war. They are going to lose on user loyalty. The number two search engine, Bing by Microsoft, only has 14% market share but when users fully comprehend how much their privacy is being completely thrown away, I believe they will run to the next best competitor in droves. Maybe their hold will only change a few percentage points but the damage has been done. Privacy is rarely my largest concern but the magnitude of your personal shared information being rebroadcast in such a public way, has even me ready to reassign my default browser to the company that shall not be named. That’s how I felt when I talked about the company that brought us Windows. They had a shade of Voldemort for me but now I feel the evil has shifted.

I’ve had several upset people ask how jump ship so here are step by step instructions on how to delete your Google+ profile.

What is your biggest concern about Google’s changes? Or do you even care?

[Image via Stock.xchng]

How to Delete Your Google+ Profile

Delete Google+Google has really messed up their number one product, Google Search. Many people are upset over their loss of privacy and their ability to have some control over their content. I’ve had several people ask me during my social media and technology training sessions how they can delete their Google+ profiles. If this is something you’d like to do, here are instructions on how to just delete your Google+ profile and not your whole Google account.

  1. Log into Google
  2. Click on your name in the upper right hand corner
  3. Select Account Settings
  4. In the Account Overview tab, look for the section Services
  5. Select Delete Profile and Remove Associated Google+ features
  6. On the next page, select the Required checkbox at the bottom then click Remove Selected Services (This I am not able to test to confirm because I don’t want to click on it until I’m ready. I am assuming there is some kind of confirmation on the next page. Use common sense and read the instructions.)

Let me know if you try this (in the comments) if they change how it’s done and I’ll update.

Social Media Advice in 30 Seconds: Claim Your Google Places Page!

 

Sometimes I only get 30 seconds with a business owner. What piece of information do I share that will have the most impact on their business? “If you do nothing else, claim your Google Places page!” Why?

The web (and our customers) are increasingly mobile. It’s of utmost importance that your information is correct and available to the public no matter where they are or what type of device they are using to access the internet. Google’s goal is to provide accurate information when and where their customers need it. They have emphasized local businesses by giving them prominent placement at the very top of the page where they place paid ads.

Type in the name of your business on Google. You will know if one has already been created for you if you click on the red pin on your location. Those Google Street View cars may have already claimed your location. All you need to do is claim it as the owner. It’s takes a little time but it is free.

Now read your Place page. That’s what Google thinks of your business. Is the information listed correct? Does it link to your website and other web properties? It’s important because this information is served to other decision engines like Yelp, Bing, and shopping sites. It gets passed around and around on the web. Make sure you list your services, types of payment, hours of operation, location, website and pictures or video if you have them. You can link this to your website so that it’s easy for visitors to get driving directions.

That’s my 30 second social media business advice. Get your business listed!

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