One of my favorite ways to enjoy Facebook is on demand. What? You can Save posts for later and read or enjoy them when you want to. This is a great way to curate content for your brand to repost where and when you want and I’m able to make better use of the information I learn from all the accounts I follow. Read more

Gender on Facebook

In case you haven’t noticed, there is a gender revolution happening in our culture. We’ve moved beyond binary when identifying our genders (male or female). Facebook responded and now has 56 different gender options for those that don’t fit the traditional system.
If you or someone you love would like to reflect the appropriate choice, here’s how to change your gender on Facebook: Read more

There’s been a Facebook feature that people have been clamoring for for years – the ability to edit posts. If this is something you wanted too, then you are in luck! They finally listened to us and added it. It’s available now on both personal profiles and business pages.

Facebook edit posts

How do you edit your Facebook post?

  • Hover in the right hand corner of your post until the arrow appears
  • Choose Edit

Facebook Page Notification Setting

Is there a page on Facebook that you don’t dare risk missing their posts? Make sure you don’t by opting into notifications. This feature is fairly new, I’ve had it about a week, but it can be overwhelming if the page posts a lot. I originally signed up to get them from my own page, Mari Smith’s and Techcrunch. The last one posts something like 20 times per day so I turned it off after 4 days but the feature is out there should you need it.

Navigate to the page>hover over the Like button>select Get Notifications

There is a new feature that Facebook rolled out allowing you to promote posts. There have been reports that Facebook Pages only reach 16% of the people that like a page. Promoting a post will allow you to pay to have more of your fans see posts you deem important for three days. I decided to test it out.

You have to enter in your credit card information in the Account Settings>Payments area but since I already had mine filled in, the process was pretty painless. My only complaint is that it duplicated my post so I have split results as to whom saw it. I am hoping I don’t get billed twice for this! See the screenshot below to show you how it looked to me. The amount of people it reached shot up quite quickly, so I’m pleased with that but I wasn’t able to see it in my own feed. I had to ask my assistant to double check to see if she saw two as well (she did). One of them is larger because I highlighted the post.

Check out this help page to learn more about how to use this new feature:

Now that you have Timeline for your Facebook Page and don’t have the option for a default landing tab, how to you adjust the custom applications that appear under your Cover Photo? Here’s some instruction:

  • Click on the arrow next to your custom applications
  • Hover over the application you want to reorder and a pencil will appear
  • Click on the pencil and a menu pops up
  • Pick the application you want to take its place and they will reorder
  • You can rename the application by selecting Edit Settings


Check out this synopsis I wrote on what you need to know about Timeline for Pages. Here is a product guide by TechCrunch.

What questions do you have about this new development?


We knew that Facebook was going to introduce Timeline for Pages today but they jumped the gun and debuted it late last night. I turned mine on early this morning and have been tinkering with it all day. You have the ability to preview it and work with it up until March 30, 2012 when it’ll go live for all Pages. Here is a synopsis for you.

What you need to know:

  • Default landing tabs are gone (if you still use FBML, it will disappear completely in June 2012)
  • There is a Message feature so fans (and non fans) can privately communicate with Page admins
  • The custom apps or tabs are now 760px wide (and you can change their images)
  • The Timeline will go into effect for all pages March 30
  • You can pin an important post to the top for a maximum of 7 days
  • You can highlight posts to make them bigger.
  • You can add Milestones as well (you can change the date of the post so that it fits in chronologically)
  • This is the visual story of your business or organization

Your cover photo may be up to 850px by 315px, but may not include:

  • Calls to action such as “Go to our website” or “Like this page”
  • No reference to Facebook features such as Like, Share, Comment, etc.
  • Contact info for the business (this should be in About)
  • Price information

Here is a great guide by TechCrunch. See how to adjust and rename your custom apps.

Are you turning yours on now or waiting?