How to Optimize Photos for the Internet

There’s something really important about content creation that you may be missing. Every piece of media that you upload, including photos, video, audio, and documents, is full of metadata. Most people don’t know much about how metadata works so let me share with you how to optimize photos for the internet.

What is Metadata?

It’s information that describes a piece content. It’s important because most search engines use metadata to help determine the value of content when adding pages to their search index. In simpler terms, this information is what Google uses to decide where (and how high up) to show your stuff in search. Continue reading

How to Schedule Content on Facebook

Do you ever wonder how social media managers control all the posts they put out? Are you curious about how they do it? Once you know the trick, you can do it too.

Social media managers, marketing professionals, and community managers are all in charge of creating content, posting to various platforms, monitoring engagement, reviewing analytics, and creating reports. Each of these steps is an intense amount of work. Some people do all of them and some organizations are large enough that these jobs are split amongst multiple people. No matter which one they are, there’s a lot of work to be done and ways to cut down the time required.

Efficiency on the job

It doesn’t matter where you work, if you can do your job more efficiently, it’s a win. When it comes to digital marketing, I recommend deciding what content is important to your audience, what you need to be communicating, and with what frequency. I’ve talked about this before and you can read about editorial calendars and social media theme document (both have downloads.) Continue reading

How to Delete Your Facebook Account

Everyone needs a break from social media once in awhile. It’s a good idea to do this regularly for your mental, emotional, and physical health. Admit it, you’ve had the desire to walk away from your Facebook account (I know I have). You may have even done it. If this is something you are considering, it’s important for you to realize there are two different ways to do this. One is temporary and the other permanent. So if you want to know how to delete your Facebook account, read on.

The temporary break is called deactivation. This is like putting your account in a deep freeze. When you are ready, you log back in and your account “wakes up” with all the notifications, activity, and noise just like before. Your content and friends are there waiting for you.

The permanent solution is called deleting your account. This wipes out all content (years of photos, videos and comments), page likes, groups, and friend relationships. You will be removed from the service altogether but it may take up to 90 days to delete data from their backup systems. If you ever decide to come back, you’ll have to rebuild. Continue reading

How To Follow Up On Social Media Engagement

Hey Kerry,

We’ve gotten some momentum on our Facebook page recently and are wondering about how you usually “follow up” with those who interact with your posts. Do you just let them come to you or do you reach out to them? Thanks!

follow up social mediaDear Friend,

When you follow up on social media with those that interact with your posts can be viewed as a bit creepy unless they specifically ask to be communicated with. When someone likes a post, no response is expected. When someone comments, you can reply and attempt to strike up a conversation within the comment stream. This is an opportunity to ask questions about their needs or offer further assistance. I wouldn’t do a hard pursue as it will turn people off. Continue reading

Facebook Messenger for Your Desktop

The longer Facebook is a part of all our lives, the more messages I receive through the Facebook Messenger app. One recent afternoon, I was communicating with 4 people all at the same time on my mobile and felt like I had whiplash. You may not know this but there’s a better way to manage these messages.

Additionally, if you do business on FB, you’ve probably recognized the shortcomings of using your phone to answer professional communications. I type 80 words a minute and get frustrated at only using my thumbs to respond. When I want to copy, paste, or record important information the limitations of mobile and it’s tiny keyboard are an efficiency killer. When I discovered that I could use Facebook Messenger through my desktop computer, I got really excited. It ends up being an open tab in my browser and an alternate/addition to my traditional email. It feels like a brilliant hack and I wanted you to know that you can use it too! Continue reading

How to Delete a Facebook Group

Facebook groups are a great way to connect with people like family, teammates, industry professionals, or coworkers. Groups are more collaborative than Pages, as everyone can have a say, and communications in groups are balanced in delivery versus just coming from the administrator. There are more than 600 million groups in use and you may have started your own. If you have and it’s outlived it’s usefulness, here’s how to delete a Facebook Group: Continue reading

How to Remove Facebook Business Manager

I have a client that was upset about using the Business Manager tool on Facebook. Her business partner had turned it on but they later found that they couldn’t use Facebook apps or get back to the personal area without a lot of trouble.

I discovered this myself when it first came out. As an internet professional, much of my testing and learning about new tools comes about when I use my own accounts as the guinea pig. I usually wait until I hear reviews from other pros before putting myself in the line of fire but I went ahead and jumped in the deep end.

I regretted it immediately.

Continue reading

The Social Media Illusion

“You look SO busy!”

This is what I hear every time I see someone in person that I haven’t seen for awhile. They’ve been following my business Facebook page or they get my email newsletter and somehow come to the conclusion that I’m swamped. I actually don’t use the word busy and I encourage others to ditch it too. Everyone is busy-that’s just life. But I find the word itself makes one feel more chaotic and out of control.

My answer to those exclamations is, “It’s all an illusion.”

Social Media Is An Illusion

I teach digital marketing, manage my own accounts, and follow others for inspiration and examples. I’m completely surrounded by the internet all day long. I pay close attention to the tactics people and businesses use in presenting themselves. Continue reading

How to Change Your Gender on Facebook

In case you haven’t noticed, there is a gender revolution happening in our culture. We’ve moved beyond binary when identifying our genders (male or female). Facebook responded and now has 56 different gender options for those that don’t fit the traditional system.
If you or someone you love would like to reflect the appropriate choice, here’s how to change your gender on Facebook: Continue reading

How to Turn Off Facebook Videos

I got this question on my Facebook page yesterday,

FaceBook question for you: I used to have to click on a video – actually CHOOSE to watch it – before it began to play. Now all of a sudden videos just START playing on their own. Is there a way to disable this feature??”

In case you were wondering as well, here’s how to turn off Facebook videos from auto playing in your feed:

  • Go to your drop down arrow upper left hand corner on desktop
  • Choose Settings from the list
  • Choose Videos
  • Toggle the selection On/Off

Let me know in the comments if there are other questions I can answer for you!

Page 1 of 4