In the last couple weeks, I’ve written a few blogs and recorded some Facebook Live videos to breakdown and share my takeaways on the complicated Cambridge Analytica situation. As a result, I knew that the next natural topic would be to talk about how to protect your data.
Do you know how to access your Privacy Settings? On desktop you can find it from the blue arrow in the upper right hand corner. Hit that drop down arrow and choose Settings. Continue reading
As the developing story about political data firm Cambridge Analytica unfolds, I’m sure you are asking the questions What now? How do I protect myself? Should I quit Facebook? I encourage you to ask as many questions as you can handle. Keep asking until you understand, keep looking until you are satisfied.
I went live yesterday (about Facebook on Facebook, I know) to give an overview of the issue, mention what Facebook had done up until that point, my thoughts, and how you can protect yourself. Watch the video and share, if you like. This blog is many of the resources I promise in the video. Continue reading
I wanted to share with you some of the resources I uncovered while researching what’s happening with Facebook and the political data firm Cambridge Analytica. I’ve also included steps you can use to better protect yourself online.
First, here’s a video I shot breaking it down for you in my own words. (Feel free to comment if you have any questions I can answer.)
Have you heard of Facebook Zero? This phrase refers to the expectation that organic reach on Facebook for pages will drop to zero percent. You’ve probably heard people running around like they’ve got snakes in their hair, screaming about the end of Facebook’s value to businesses. As with each and every algorithm change that’s come before, things aren’t quite as bad as the predictions. Continue reading
I hope you don’t have to read this. I hope sincerely that out of all the searches you do on the internet, that you never have to search “how to report a death to Facebook.” But here you are. I’m so sorry for your loss.
The first time this topic showed up for me was in 2013 when an acquaintance died and a post of hers resurfaced on Facebook. Their algorithm pushed it into my News Feed when someone liked her content talking about her beloved Oakland A’s. She had just passed away and it felt like a slap in the face from the cold hand of technology. Continue reading
You may not even realize that you can change your Facebook page name. It’s a really simple yet powerful action you can take to protect your brand, get more easily found in search, and it’s faster to type. Check out the information below on how to change the name, what to think about before doing it, and why you can’t change it.
There’s something really important about content creation that you may be missing. Every piece of media that you upload, including photos, video, audio, and documents, is full of metadata. Most people don’t know much about how metadata works so let me share with you how to optimize photos for the internet.
It’s information that describes a piece content. It’s important because most search engines use metadata to help determine the value of content when adding pages to their search index. In simpler terms, this information is what Google uses to decide where (and how high up) to show your stuff in search. Continue reading
One of my favorite ways to enjoy Facebook is on demand. What? You can Save posts for later and read or enjoy them when you want to. This is a great way to curate content for your brand to repost where and when you want and I’m able to make better use of the information I learn from all the accounts I follow. Continue reading
It seems as if everyone has experienced “The Oversharer.” This is a family member that complains too much or a friend that’s giving a blow-by-blow of her kid’s potty training habits (sorry) or any other account that simply talks too much. Our difference in communication styles has a way of spoiling relationships but there’s a way to salvage them and your social networking experience. Did you know you can mute someone on Facebook? It’s true. Let me show you how. Continue reading
Do you ever wonder how social media managers control all the posts they put out? Are you curious about how they do it? Once you know the trick, you can do it too.
Social media managers, marketing professionals, and community managers are all in charge of creating content, posting to various platforms, monitoring engagement, reviewing analytics, and creating reports. Each of these steps is an intense amount of work. Some people do all of them and some organizations are large enough that these jobs are split amongst multiple people. No matter which one they are, there’s a lot of work to be done and ways to cut down the time required.
It doesn’t matter where you work, if you can do your job more efficiently, it’s a win. When it comes to digital marketing, I recommend deciding what content is important to your audience, what you need to be communicating, and with what frequency. I’ve talked about this before and you can read about editorial calendars and social media theme document (both have downloads.) Continue reading