How to Schedule Facebook Posts

Just like you, I love to know the tricks of the trade. I want to know how often the mechanic changes her oil; how to get the best service in a restaurant; and what toothbrush is really the best. We can’t resist digging for “pro tips” when we meet an expert. I want to share with you one of the most important functions of professional social media use – the scheduled post.

The Workhorse

Social media managers aren’t witty and creative every day (though I’m sure they’d disagree) and they don’t actually post every day. These communicators have all day meetings, travel days, vacations, and bad days too. So how to they have great content on Facebook every day? They schedule Facebook posts. It’s a part of a typical management routine to schedule some or a lot of content published for brands. Continue reading

How to Protect Your Data: Lessons from Cambridge Analytica

In the last couple weeks, I’ve written a few blogs and recorded some Facebook Live videos to breakdown and share my takeaways on the complicated Cambridge Analytica situation. As a result, I knew that the next natural topic would be to talk about how to protect your data.

Facebook settings

Privacy Settings

Do you know how to access your Privacy Settings? On desktop you can find it from the blue arrow in the upper right hand corner. Hit that drop down arrow and choose Settings. Continue reading

Cambridge Analytica: My Takeaways

As the developing story about political data firm Cambridge Analytica unfolds, I’m sure you are asking the questions What now? How do I protect myself? Should I quit Facebook? I encourage you to ask as many questions as you can handle. Keep asking until you understand, keep looking until you are satisfied.

Need an Update on Cambridge Analytica?

I went live yesterday (about Facebook on Facebook, I know) to give an overview of the issue, mention what Facebook had done up until that point, my thoughts, and how you can protect yourself. Watch the video and share, if you like. This blog is many of the resources I promise in the video. Continue reading

Cambridge Analytica: Breaking it Down

I wanted to share with you some of the resources I uncovered while researching what’s happening with Facebook and the political data firm Cambridge Analytica. I’ve also included steps you can use to better protect yourself online.

My Words on Cambridge Analytica

First, here’s a video I shot breaking it down for you in my own words. (Feel free to comment if you have any questions I can answer.)

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What is Facebook Zero?

Have you heard of Facebook Zero? This phrase refers to the expectation that organic reach on Facebook for pages will drop to zero percent. You’ve probably heard people running around like they’ve got snakes in their hair, screaming about the end of Facebook’s value to businesses. As with each and every algorithm change that’s come before, things aren’t quite as bad as the predictions. Continue reading

How to Report a Death to Facebook

I hope you don’t have to read this. I hope sincerely that out of all the searches you do on the internet, that you never have to search “how to report a death to Facebook.” But here you are. I’m so sorry for your loss.

The first time this topic showed up for me was in 2013 when an acquaintance died and a post of hers resurfaced on Facebook. Their algorithm pushed it into my News Feed when someone liked her content talking about her beloved Oakland A’s. She had just passed away and it felt like a slap in the face from the cold hand of technology. Continue reading

Why You Should Change Your Facebook Page Name

You may not even realize that you can change your Facebook page name. It’s a really simple yet powerful action you can take to protect your brand, get more easily found in search, and it’s faster to type. Check out the information below on how to change the name, what to think about before doing it, and why you can’t change it.

Why should I change my page name?

  • It’s clean branding. See below.
  • It’s easier to type than the one they assigned you (which will still work, by the way.)
  • It presents a great opportunity for businesses to consider incorporating generic keywords for increased search engine optimization (SEO).
  • Owning your digital name and URL is a good idea in every location that your customers are.

Continue reading

How to Optimize Photos for the Internet

There’s something really important about content creation that you may be missing. Every piece of media that you upload, including photos, video, audio, and documents, is full of metadata. Most people don’t know much about how metadata works so let me share with you how to optimize photos for the internet.

What is Metadata?

It’s information that describes a piece content. It’s important because most search engines use metadata to help determine the value of content when adding pages to their search index. In simpler terms, this information is what Google uses to decide where (and how high up) to show your stuff in search. Continue reading

How to Mute Someone on Facebook

It seems as if everyone has experienced “The Oversharer.” This is a family member that complains too much or a friend that’s giving a blow-by-blow of her kid’s potty training habits (sorry) or any other account that simply talks too much. Our difference in communication styles has a way of spoiling relationships but there’s a way to salvage them and your social networking experience. Did you know you can mute someone on Facebook? It’s true. Let me show you how. Continue reading

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