thumbs up facebook page

Did you know that you could like a Facebook Page as your Page instead of you personally with your Profile? Your brand can interact with other brands on Facebook and increase brand awareness and vendor relationships using this feature.

Why would you want to do that?

If there are vendors you work with regularly or if you want to get on the map with a potential client or partner, this is a great idea. The admin of the page you’ve just liked will receive a notification that your brand (a) exists and (b)is paying attention to their content. That notification is just the beginning. After that, you can regularly interact with their content as your brand and keep yours on top of their mind. (FYI Not all admins are paying attention to their pages and may miss their notifications. Their loss.)

Facebook Pages

What’s The Benefit?

Your fans can see the other pages your brand likes from the desktop version of Facebook. You can use it to showcase all the pages associated with your brand (think ESPN, ESPN2, ESPN Deportes, ESPN Classic, etc.) which can gets fans to interact with multiple pages.

I use mine as a recommendation source. Think about the rack cards for attractions or approved vendors that are front and center when you visit the concierge in a hotel or visitor’s center. All the things they recommend are on cards and brochures, easy to pick up. I think of it as a digital version of that scenario. When my clients ask what brands I recommend, I regularly direct them to the desktop version of my Page and tell them to look for the section that says Pages Liked By This Page.

Not all of your tactics will be grand and over-the-top. There’ are lots of small actions you can take that increase your visibility, demonstrate your willingness to engage with others, and show your awareness of the industry in which you work.

Learn more great ways to use Facebook….

 

Kerry Rego teaching social media at Sonoma State University

How I Became a Teacher

As an independent consultant, my job is to learn the tools and then educate others. I’ve been co-teaching a class at Sonoma State University for several years, I teach workshops at Santa Rosa Junior College, and have delivered many other day-long classes at a variety of institutions and private organizations in my work. I have taught almost daily for years. I have learned that teaching adults is very different than being a high school teacher. Read more

Kerry Rego at Sonoma County Office of Education SCOE

Have you heard the news?

I’m now teaching two classes of Business Principles at Windsor High School. The regular teacher wanted to work part time so I became his partner. The class focuses on personal finance, business management, some social media skills, as well as college and career readiness. These are all areas I feel strongly about and I’m beyond excited that I get to teach young people skills that will help them make the most of their opportunities. I get to impact their lives. It gives me goosebumps if I think about it for a while.

I will continue to teach the after school extra curricular social media workshop that I started last year. It’s shorter in length than a regular class but the principal is encouraging me to develop full year curriculum for the subject. Read more

Kerry Rego Windsor High Social Media Instructor

Over a year ago, I was walking out of a board meeting for a non-profit organization and talking with a fellow board member. It so happens he’s the father of a woman I went to college with so we’ve known each other a long time. He asked what I’d been up to and where I was headed. I told him I was going to Sonoma State University for my Professional Social Media Certification class.

He asked, “Oh? What class are you taking?”

I said, “No, I’m teaching the class.”

Maybe he still thinks of me as a college kid though almost 20 years has passed since then but the look on his face was priceless. I felt like I’d “made it.” Read more

social media workshop for teens

I’m pleased to be offering a Social Media Workshop for Teens at Windsor High School for Fall 2014. This ten week after school workshop is designed to: have students set goals; create a strategy and system for social media use; have a viable project or process at completion; understand the benefits, obstacles, and challenges of social media; and to have job skills at the end of the course.

Instruction Objectives

Students will create an actionable social media campaign portfolio project to be presented at the last class. By the end of the workshop, each student will be able to demonstrate the following skills and have higher than entry-level abilities:

Read more

When I was a kid, I thought being a motivational speaker, the kind that got us out of class for an hour, was the coolest job. It had entertainment, performances, excitement, motivation, information, fun, and everyone’s happy not to be studying.

Now that I’m on a school campus doing just that a couple times per week, I still think it’s cool. I speak to elementary, middle, high school, junior college, or university kids whenever I get the chance. Sometimes it’s a career day, sometimes it’s about cyberbullying, saving the world with passion and technology, or teaching a specific social media tool like Facebook. The fact that I know they aren’t getting that valuable information anywhere else makes this my personal mission. It just never gets old. Read more

Do you have (or know) a 7-9th grader that loves to spend time on their smartphone and social media?

I’m teaching “Changing the World with Social Media”, a 2 week teen social media class at Sonoma State University in July 2014 just for that student. They’ll get skills to turn their online time into opportunities to impact positive social change. They’ll identify how to make a difference in the world; select tools right for the task; set them up correctly; and learn how to stay safe online.

Read this blog I wrote about critical thinking and hoaxes and the web.

Platforms used in this process include: Facebook, Snapchat, Twitter, Youtube, Instagram, Pinterest, mobile devices and more. Students pick a project, establish a strategy, set-up tools, and learn how to manage a social media campaign for change. Privacy and security settings, and protecting and building your online identity will be examined. Students will present their campaigns to their classmates and families.

No prerequisites.

Learn more on the Sonoma State Excel for Youth course description page. Registration page.

Kerry Rego Speaker at TLT

Today I hit an all time high record – 67 speaking engagements in one year!!!

Many of them are paid such as corporate classes on Facebook & LinkedIn or keynote engagements at corporate events. Some of them are gratis. These I reserve mostly for students. If your school would like me to come in and speak on online safety or inspirational uses of social media and tech, I’d love to do so!

Since my yearly average is about 55, I’m gonna go rest my voice now :)

(Pictured: Yesterday it was a double header with TLT/SCOE students. Talking to kids is really my favorite!)

I’m pleased to be an instructor for Sonoma State University School of Extended and International Education’s Professional Social Media Certification Course. I know it’s a mouthful but this material is in demand and VERY hard to come by. My fellow instructors and I are beyond extended to present to those that register. Watch this space as I keep you informed on the course.

See Course Modules

See Learning Objectives

See Instructor Bios

 

It is not lost on me that my job is the modern equivalent of “Telephone Trainer”. Never heard of such a thing? They actually existed. You and I both will laugh that Social Media Trainer was a thing back in the day. (Don’t worry, I’ll adapt.)

Chuckle at the telephone dialing PSA from 1950.