Optimize photos for the internet

There’s something really important about content creation that you may be missing. Every piece of media that you upload, including photos, video, audio, and documents, is full of metadata. Most people don’t know much about how metadata works so let me share with you how to optimize photos for the internet.

What is Metadata?

It’s information that describes a piece content. It’s important because most search engines use metadata to help determine the value of content when adding pages to their search index. In simpler terms, this information is what Google uses to decide where (and how high up) to show your stuff in search. Read more

One of my favorite ways to enjoy Facebook is on demand. What? You can Save posts for later and read or enjoy them when you want to. This is a great way to curate content for your brand to repost where and when you want and I’m able to make better use of the information I learn from all the accounts I follow. Read more

How to Schedule on Facebook

Do you ever wonder how social media managers control all the posts they put out? Are you curious about how they do it? Once you know the trick, you can do it too.

Social media managers, marketing professionals, and community managers are all in charge of creating content, posting to various platforms, monitoring engagement, reviewing analytics, and creating reports. Each of these steps is an intense amount of work. Some people do all of them and some organizations are large enough that these jobs are split amongst multiple people. No matter which one they are, there’s a lot of work to be done and ways to cut down the time required.

Efficiency on the job

It doesn’t matter where you work, if you can do your job more efficiently, it’s a win. When it comes to digital marketing, I recommend deciding what content is important to your audience, what you need to be communicating, and with what frequency. I’ve talked about this before and you can read about editorial calendars and social media theme document (both have downloads.) Read more

social media theme content writing

A few years ago I created a tool for my own use that I’d like to share with you. I found that when I sat down to write content for my various social media channels that I’d forget to talk about certain topics. I gravitated towards the obvious, the easy, and rarely addressed some important issues that simply weren’t my favorite. I needed a way to make sure that I covered all of my content, but how? I created a Social Media Theme Schedule and it solved a lot of problems. (I’ve included a download at the end of the blog for your use.)

I love spreadsheets! They are an amazing way to track lots of information so I opened a blank sheet and asked myself the following questions:

  • What are the important subjects I need to cover?
  • What do my clients need (and want) to hear from me?
  • What are my profit centers (ways I make money)?

Read more

Many people that I talk to are worried about providing a good balance of social media content so as to not come across as “too sales-y”. Lots of channels only post pitches to buy stuff without any soul or entertainment value. The majority of social media users are there to talk to friends or family, find out information, or be entertained. Non-stop commercials are no fun for anyone and hurt a brand in the long run. The algorithms that determine what people see in their feeds has a lot to do with how interesting the content is and how many people are responding to it. Put out good stuff, the algorithms serve you more – you get more engagements then you get served more. It’s a circle.

balancing act, How to Have A Good Balance of Social Media Content

What is that balance?

I find that great social content follows the 70/20/10 rule – 70% value, 20% promotion, and 10% human. You can apply this to content you create on any platform or tool. 70% of what you’re posting should be of value to your audience. Not valuable to you or what you want to talk about, it should mean something to them. Now you’re racking your brain trying to think of what’s important to your audience.
Think about the last phone call, email, or conversation you had with a current or potential client or lead. What questions did they ask you? What were they concerned about? Frame your content around their needs and worries. Answer their questions so that when they search for information, your content may very well be served as the answer. Remember, everyone’s biggest concern is themselves and if you offer them solutions for their problems, they will view you as a vital resource. Read more
editorial calendar

In order to deliver good content that communicates your brand’s message effectively, planning ahead is necessary. I provide my clients with an example editorial calendar (shown below). Sometimes I help them develop it and sometimes they take it back to home base and use it as a springboard. I wrote the blog 15 Easy Blog Topics which gives you a solid set of content ideas for blogs as well as use with other social media platforms. I used those ideas to build a sample editorial calendar to give to my clients.

The beauty of using a calendar is that you can plan a year ahead in a very short amount of time. It can be done within one meeting or brainstorming session. Once you plan a structure for the upcoming 12 months, it allows your marketing brain to relax a little because it knows you won’t be drawing a blank when it’s time to write. You can bank the content ahead of time by writing in batches. Batch writing is great for tackling a subject that is too large for just one post. You can write parts 1, 2, and 3 in a single sitting then schedule them to publish at preset times. Writing ahead of time will allow you to look for the topical items in the news that you should be addressing, the things you could never have anticipated but fit nicely with your message. Read more