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Talk About Your Company's Good Deeds

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I live in Sonoma County, CA and it's the number one county in the state for volunteerism, according to the Corporation for National & Community Service. When businesses are looking for content to write about on a blog or other social media…
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Technology Overview Playlist Web4Biz Video Series

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  Web4Biz Video Series Technology Overview Playlist (4 videos): Trends, Using an Interactive Internet or Mobile Application, Definitions and Examples, and On Gaining Mastery. This course will take you on a high level tour of the…
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Web4Biz University

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  Now available, a FREE video series from Web4Biz aimed at helping you improve your small business strategy. Sections like: Technology Overview How to Get Started New Media Marketing Disaster Recovery and more All sections…
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Legacy and Process Management: Steps to Take

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Have you ever been sick unexpectedly? Had an accident that prevented you from work? Was your business able to cope with your absence? I started to think long and hard about the process of my work years ago when I worked in Member Relations…
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Tools for Monitoring Your Reputation

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We have always talked about each other, it's human nature. The difference is now that the internet is involved, our words can last forever. Disparaging remarks can damage a hard earned reputation. It is recommended that individuals and businesses…
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Where Do You Get Ideas For Content?

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Everyone that has internet and social media channels struggles for content. We have to constantly focus on what's most important in our field, what our audience wants to hear about, and balance what we like with what we write. The biggest…
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Social Media Advice in 30 Seconds: Claim Your Google Places Page!

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  Sometimes I only get 30 seconds with a business owner. What piece of information do I share that will have the most impact on their business? "If you do nothing else, claim your Google Places page!" Why? The web (and our customers)…
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You Are Not the Only One Afraid of Technology!

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We believe we are the only ones. The only ones that aren't cool. That we alone "don't get it". Trust me. We are not alone. I work with people from 6-92, low income, C level executives, students to business owners and I'll tell you now that…
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Solving Our Problem of Digital Illiteracy

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I pointed out my concerns about our workforce being digitally illiterate. I'm not a fan of all talk and no action. So here are my active suggestions on how we can improve the situation and make us competitive again: Invest in technology…
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Our Workforce is Digitally Illiterate

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My first directive as a social media and technology trainer is education. I help people understand what's going on, who's talking, where they are, how to make it happen, and when they should participate. What has become painfully obvious to…