Social Media Investments Must Be Measured | Get Social With Kerry Rego

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(Excerpt from Get Social with Kerry Rego, a regular monthly column in the North Bay Business Journal) One of the biggest digital myths being told today is “Social media isn’t measurable.” Studies across the board show that even though…

Are You Missing Potential Clients On Facebook?

I bet you are missing out on a ton of communications from leads on your Facebook page. I suspect you trust the notification system. I've been an owner and manager of hundreds of pages over the years. Some I own, some I build and hand off to…

What is the most effective form of social networking?

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I get asked these questions all the time: What is the best social media channel? What channels should I be using? What is the most effective tool? My answer takes people by surprise - go meet people. What? Really. We're biological…
How to Deal With Negative Customer Feedback

Dealing With Negative Online Comments

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Any company that has been in business more than a day has had an unhappy customer. How you deal with it is a reflection of your character. The lack of control over what people say online makes many businesses uncomfortable. I’ll let you in…

First Rule of Social Media, Know Thy Audience | Get Social with Kerry Rego

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(Excerpt from Get Social with Kerry Rego, a regular monthly column in the North Bay Business Journal) In my column last month (Social media strategy increases odds for success, April 1, 2013), I wrote about how imperative it is to have a plan…
man writing on post its | blog content

Blog Content Exercise | How to Plan a Year Ahead

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Did you know that much of the traffic to your website comes through your blog? It's true. Business blogging is a necessity to attract visitors. You are probably thinking, "I don't know what to write about." I wrote a blog about good writing…

Social Media Strategy Increases Odds of Success | Get Social With Kerry Rego

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(Excerpt from Get Social with Kerry Rego, a regular monthly column in the North Bay Business Journal) Social media isn’t magic. It won’t fix a broken product or business model. It’s simply a reflection of you and your business. That…

Need an Internet Mentor? Look Inside | Get Social With Kerry Rego

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(Excerpt from Get Social with Kerry Rego, a regular monthly column in the North Bay Business Journal) The value of a company is in its innovation, product, and market position. I believe the most often overlooked asset is the staff. They create…

Whether You Are 8 or 80 | Get Social With Kerry Rego

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(Excerpt from Get Social with Kerry Rego, a regular monthly column in the North Bay Business Journal) Today’s business climate looks drastically different than it did five years ago. Whole industries have disappeared and some skill sets…

Tech Education Plea for Santa Rosa, CA Business Owners

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Dear Santa Rosa City Council Members, I am a Social Media Educator & Consultant here in Santa Rosa and I've been watching New York City forge a path of digital resources for small business owners. They have specifically chosen to be…