The Social Media Starter Kit

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Why did I write this book? I wrote The Social Media Starter Kit to guide you and your team through the process of setting up a successful social media campaign and to be an ongoing resource for you. You may be a sole proprietor, small business…
Kerry Rego Consulting Google Street View

The Most Powerful Social Media Action To Take

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If you only do one thing…. One of the smallest actions you can take that will have the biggest impact on the success of your business is to claim your Google+ Local listing. What is that? It's the address and information that Google serves…
social customer service

Always 900 People In Line | Social Customer Service

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I deal with a lot of banks in my life, just like you do, I'm sure. Let me list the ways: checking accounts, business banking, mortgages, car payments, HSA, college funds, credit cards, and only a few of mine are housed under the same roof.…
LSR Class 30 graduation

Leadership Santa Rosa

You may or may not know that I've been very involved in the Leadership Santa Rosa program offered at the Santa Rosa Chamber of Commerce. I graduated from Class 26, have been on the Alumni Board for four years (two of which I was president -…

Get Those Social Media Keys Back!

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When anyone with access to your digital assets or social media accounts leaves your organization, make sure you change your passwords and remove all of their points of access. Just like you'd get back their keycards and keys to the building,…

It’s time to face facts on your ‘free’ Facebook advertising | Get Social With Kerry Rego

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(Excerpt from Get Social With Kerry Rego, a regular monthly column in the North Bay Business Journal) The use of social media for business has long been misunderstood as “free.” At first glance, the majority of tools that are available…

Company Vision and Mission Are Imperative to Successful Strategy

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Do you know your company's vision? Can you recite the mission statement? Rarely is this true when I talk to my clients' teams past the owner or CEO...with one notable exception. I was in the conference room of a client, Mengali Accountancy in…

Angela Ahrendts’ Digital Vision is Boon for Apple

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"We're challenging ourselves constantly to stay ahead of the curve - be it mobile, be it social, be it physical. They're all one. Life is forever blurred.  I grew up in a physical worldand I speak English. The next generation is growing…

Marketing: Do What Works

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I had a potential client call me to discuss social media marketing needs for his expanding hi-end services business. We were talking about his target clientele and he mentioned that his clients didn't care about social media. My response was,…

The Crisis Will Come; Are You Ready?

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Every organization in the world, whether it is using social media or not, should have an up-to-date crisis plan for when the inevitable occurs. In my blog “Dealing with negative online comments”, I stated “any company that has been in…