Business Resources

Social Media Q&A Shana Bull Kerry Rego

Thank you for attending the Social Media Q&A Session with Shana Bull, Kerry Rego, and moderator Paul Gullixson! Our intent was to bring you useful resources and provide a place for us all to learn from each other on how we can pick up and move on with our businesses after living through the recent fires.

Please don’t hesitate to ask for more resources and I’ll add specific ones you request.

We encourage donations to North Bay Fire Relief Fund.

Free Business Consulting, Small Business Development Center

Grant Funding, Creative Sonoma

Business Grant Recovery Program, Rotary District 5130

Fire Resources for Businesses, Santa Rosa Metro Chamber

Fire Relief Fund, Santa Rosa Junior College

#NomaCares, Sonoma State University

Emergency Alert Update, Press Democrat

Landlord Bonus, Press Democrat, Catholic Charities

Free Technology Training, Sonoma County Library

Free Stock Photo Sites, My Pinterest Collection

Great Free Graphic Design Site, Canva

social media q&a resources

Social Media Q&A Session with Shana Bull & Kerry Rego

How do you talk about your business after a disaster?

It’s never been more important for us to market our businesses and communicate with our customers as we begin our recovery but how do we do that?

Shana Bull, Paul Gullixson & I are getting together to discuss what we’ve learned about having a healthy mix of media, what we learned about technology in a crisis, and how to move forward with our brands.

Join us 11/16/17 5:30-7:30pm at Santa Rosa City Council Chambers. The event is Free.

Tickets – http://bit.ly/SMQASonomaStrong

This isn’t just us talking at you. The majority of the session is Q&A where we will talk *together* as a community. We want to be there to support you in your questions, concerns, technically, and provide resources.

Please share with any business owners or marketers that are struggling with how to communicate when nothing feels right.

Why You Need a Public Comment Policy

I work with governments and organizations that must be transparent. These are just the types of entities that must have public comment policies. You may need one as well. Take a look at some of the most common questions I hear on this topic.

What’s the purpose of public comments?

The ability for the public to comment on government activities is central to a constitutional democratic republic. We see this in open public meetings that allow time for oral public comments usually about issues being discussed that day. This tradition goes back to early American town halls and is associated with the rejection of closed government decision making.

Now you may not be a government entity but if you receive funding from sources that maintain transparency, you may want to follow these guidelines for transparency. Continue reading

How to Stay Focused in the Age of Social Media

As a business owner, I don’t have anyone to tell me what to do day in and day out. The fun part is I can take a long lunch (or a nap) if I fancy it. The hard part is to keep myself on task. As a consultant, I get very little time at my desk or in one place. Eight hour workdays in one place are like unicorns for me so I must pack in a lot of work in a short period of time whenever I can sit still. You’d think that because I spent years as an efficiency specialist, that I would have it all figured out. I’m no superwoman but I’ve figured out how to stay focused in the age of social media. Continue reading

Why Your Brand Needs To Be On Instagram

“Instagram is for teenagers.” “It isn’t designed for business.” “Instagram isn’t a money maker for us.”

These are the myths I hear every day. It’s time to think outside of the box, look toward the horizon, and engage your audience where they are at. Don’t assume that traditional channels (did I just say “traditional” in a social media context?) such as Facebook and LinkedIn are where your customers prefer to learn about you. You may say, “Our company is B2B and we really don’t deal with B2C or ever talk to consumers.” You are forgetting that the line between business and consumer melted with the advent of social. Every day all day, we are online seeing, experiencing, and learning about your brand whether it’s on purpose or by accident. Your B2B targets are consumers on their days off and they could be seeing your brand messages all the time. Don’t live in the silo of B2B/B2C as it simply doesn’t exist any longer.

Look at the numbers

Here are just some of the reasons why your brand needs to be on Instagram: Instagram posts get 3 times the engagement as a regular post on Twitter. Brands such as Red Bull have seen up to 30k more interactions on Instagram than they did on Facebook when posting the same video. Of course, as brands flock to the wide open spaces of Insta, the field will get more crowded. All the more reason to get there now.

Here are ways to take advantage of Instagram to engage your audience: Continue reading

Secret to My Success

My business Kerry Rego Consulting celebrated eight years this September. I’ve been asked many times what I did to reach the level of success and respect I’ve achieved but I didn’t have an answer beyond “hard work” until just recently. Now that I’ve put my finger on one of the the most important elements, I want to share with you the secret to my success.

There’s a journey here

You may have heard of the U.S. Small Business Administration (SBA). As part of the federal government, this department is designed to support small businesses. “Since its founding on July 30, 1953, the U.S. Small Business Administration has delivered millions of loans, loan guarantees, contracts, counseling sessions and other forms of assistance to small businesses. SBA provides free individual face-to-face, and internet counseling for small businesses, and low-cost training to nascent entrepreneurs and established small businesses in over 1,800 locations throughout the United States and US territories.” Your local branch of the SBA is called the Small Business Development Center (SBDC). Find your local branch here.

I don’t remember how I learned about the SBDC though it was most likely an internet search for business services. After launching my organizing business in 2006, I had questions about how to expand my business intelligently and I went in for assistance. I was amazed to learn that the services I received were FREE. Yes, really. Free. Continue reading

The Social Media Starter Kit

The Social Media Starter KitWhy did I write this book?

I wrote The Social Media Starter Kit to guide you and your team through the process of setting up a successful social media campaign and to be an ongoing resource for you. You may be a sole proprietor, small business owner, marketer, or large organization. Whether you are from a for-profit, non-profit, educational body, government, or otherwise, I believe anyone can use the information. (See more books by Kerry Rego.)

For years my clients and students have been asking for “the book,” Continue reading

The Most Powerful Social Media Action To Take

If you only do one thing….

One of the smallest actions you can take that will have the biggest impact on the success of your business is to claim your Google+ Local listing.

What is that?

It’s the address and information that Google serves to people when they type in the name of your business.

Don’t think it’s important?

This business information is put into Search, Maps, and Google+. You probably already have a listing. Go type your business name into Google’s Search, I’ll wait. Continue reading

Always 900 People In Line | Social Customer Service

I deal with a lot of banks in my life, just like you do, I’m sure. Let me list the ways: checking accounts, business banking, mortgages, car payments, HSA, college funds, credit cards, and only a few of mine are housed under the same roof. I regularly drop off a payment or walk into a branch when I need to get a payment in on time. Here’s an example of great social customer service.

A few months ago, I walked into my local branch of Redwood Credit Union that I experienced to have very long lines. To be honest, I’m never in the best mood when I go into this credit union because they held the note for my car (not their fault and I’ve since paid it off). But on this day, the line was at ridiculous proportions and I was upset. I almost never check-in on Facebook but I had so much extra time on my hands, I couldn’t resist.

Redwood Credit Union Social Media Customer Service Continue reading

Leadership Santa Rosa

You may or may not know that I’ve been very involved in the Leadership Santa Rosa program offered at the Santa Rosa Chamber of Commerce. I graduated from Class 26, have been on the Alumni Board for four years (two of which I was president – a leader of leaders), sit on the Steering Committee, and have been a presenter. It is one of the longest running leadership programs hosted by a chamber of commerce in the country.

This program has had a huge impact on my life – both personally and professionally. I’ve grown leaps and bounds as a result of my involvement and simply would not be the same without it’s influence.

Last week I had the honor of attending the graduation ceremony for Class 30. I am proud of what LSR stands for and have a warm feeling of brotherhood for all the people that have taken the journey before me, with me, or since.

Cheers to the Best Class!

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