Threads vs. Twitter

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In case you missed it, on 7/5/2023 Meta released a text based app called Threads by Instagram to compete with Twitter. There’s a rumor that they pushed up the release date in order to capitalize on ongoing meltdown over at Twitter HQ. My…
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Using Social Media to Find Job Applicants

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You have a great job opening so you post the listing on social media to find job applicants but nothing happens. You’re likely surprised, frustrated, and maybe your pride is hurt leaving you asking, "Why don’t people want to work for us?"…
help wanted sign how to hire a social media professional

How to Hire a Social Media Professional

Hi, I'm Kerry👋🏽 In case we haven't met before, I'm not an influencer. I'm a social media consultant that specializes in strategy, training, and tech support. When I introduce myself in a professional setting, the assumption is that…
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Services & Tools I Recommend

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As the world continues to rely more and more heavily on digital solutions, I get asked regularly what services I recommend. Several resources I have available: a blog I wrote about how teachers can adapt to teaching online based on what I learned…
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Understanding the California Consumer Privacy Act (CCPA)

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There is a piece of landmark privacy legislation going into effect on January 1, 2020 called the California Consumer Privacy Act of 2018 (CCPA). If you own or manage a business, you will need to understand how this law will affect your operations.…
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The ROI on Volunteering Your Time

Donating time to worthy causes is a winning tactic for business development. I spend about 10-15% of my time giving to others. In fact, I consider it to be a part of my business model. It might sound counter intuitive, volunteering your time…
magician - social media is an illusion

Business Resources

Thank you for attending the Social Media Q&A Session with Shana Bull, Kerry Rego, and moderator Paul Gullixson! Our intent was to bring you useful resources and provide a place for us all to learn from each other on how we can pick up…
public comment policy

Why You Need a Public Comment Policy

I work with governments and organizations that must be transparent. These are just the types of entities that must have public comment policies. You may need one as well. Take a look at some of the most common questions I hear on this topic. What's…
How to stay focused in the age of social media

How to Stay Focused in the Age of Social Media

As a business owner, I don’t have anyone to tell me what to do day in and day out. The fun part is I can take a long lunch (or a nap) if I fancy it. The hard part is to keep myself on task. As a consultant, I get very little time at my desk…
magician - social media is an illusion

The Social Media Illusion

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"You look SO busy!" This is what I hear every time I see someone in person that I haven't seen for awhile. They've been following my business Facebook page or they get my email newsletter and somehow come to the conclusion that I'm swamped. I…