How To Be GDPR Compliant

Have you noticed all the updates to privacy policies and terms and conditions on the websites you visit? You may have thought it had something to do with the Cambridge Analytica debacle on Facebook but though the topics are similar, it’s simply a coincidence in timing. These changes are caused by the General Data Protection Regulation which I’m pretty sure you don’t know much about so I wanted to make sure you understood more about how it impacts you and how to be GDPR compliant.

What is it?

General Data Protection Regulation (GDPR) is a regulation in the European Union on data protection and privacy for all individuals within its borders. The GDPR aims to give control to citizens and residents over their personal data and to simplify the regulatory environment for international business by unifying the regulations in the EU. Continue reading

What is Facebook Zero?

Have you heard of Facebook Zero? This phrase refers to the expectation that organic reach on Facebook for pages will drop to zero percent. You’ve probably heard people running around like they’ve got snakes in their hair, screaming about the end of Facebook’s value to businesses. As with each and every algorithm change that’s come before, things aren’t quite as bad as the predictions. Continue reading

Social Media Q&A Session with Shana Bull & Kerry Rego

Social Media Q&A Shana Bull Kerry Rego

How do you talk about your business after a disaster?

It’s never been more important for us to market our businesses and communicate with our customers as we begin our recovery but how do we do that?

Shana Bull, Paul Gullixson & I are getting together to discuss what we’ve learned about having a healthy mix of media, what we learned about technology in a crisis, and how to move forward with our brands.

Join us 11/16/17 5:30-7:30pm at Santa Rosa City Council Chambers. The event is Free.

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Why You Need a Public Comment Policy

I work with governments and organizations that must be transparent. These are just the types of entities that must have public comment policies. You may need one as well. Take a look at some of the most common questions I hear on this topic.

What’s the purpose of public comments?

The ability for the public to comment on government activities is central to a constitutional democratic republic. We see this in open public meetings that allow time for oral public comments usually about issues being discussed that day. This tradition goes back to early American town halls and is associated with the rejection of closed government decision making.

Now you may not be a government entity but if you receive funding from sources that maintain transparency, you may want to follow these guidelines for transparency. Continue reading

How to Stay Focused in the Age of Social Media

As a business owner, I don’t have anyone to tell me what to do day in and day out. The fun part is I can take a long lunch (or a nap) if I fancy it. The hard part is to keep myself on task. As a consultant, I get very little time at my desk or in one place. Eight hour workdays in one place are like unicorns for me so I must pack in a lot of work in a short period of time whenever I can sit still. You’d think that because I spent years as an efficiency specialist, that I would have it all figured out. I’m no superwoman but I’ve figured out how to stay focused in the age of social media. Continue reading

Why Your Brand Needs To Be On Instagram

“Instagram is for teenagers.” “It isn’t designed for business.” “Instagram isn’t a money maker for us.”

These are the myths I hear every day. It’s time to think outside of the box, look toward the horizon, and engage your audience where they are at. Don’t assume that traditional channels (did I just say “traditional” in a social media context?) such as Facebook and LinkedIn are where your customers prefer to learn about you. You may say, “Our company is B2B and we really don’t deal with B2C or ever talk to consumers.” You are forgetting that the line between business and consumer melted with the advent of social. Every day all day, we are online seeing, experiencing, and learning about your brand whether it’s on purpose or by accident. Your B2B targets are consumers on their days off and they could be seeing your brand messages all the time. Don’t live in the silo of B2B/B2C as it simply doesn’t exist any longer.

Look at the numbers

Here are just some of the reasons why your brand needs to be on Instagram: Instagram posts get 3 times the engagement as a regular post on Twitter. Brands such as Red Bull have seen up to 30k more interactions on Instagram than they did on Facebook when posting the same video. Of course, as brands flock to the wide open spaces of Insta, the field will get more crowded. All the more reason to get there now.

Here are ways to take advantage of Instagram to engage your audience: Continue reading

Secret to My Success

My business Kerry Rego Consulting celebrated eight years this September. I’ve been asked many times what I did to reach the level of success and respect I’ve achieved but I didn’t have an answer beyond “hard work” until just recently. Now that I’ve put my finger on one of the the most important elements, I want to share with you the secret to my success.

There’s a journey here

You may have heard of the U.S. Small Business Administration (SBA). As part of the federal government, this department is designed to support small businesses. “Since its founding on July 30, 1953, the U.S. Small Business Administration has delivered millions of loans, loan guarantees, contracts, counseling sessions and other forms of assistance to small businesses. SBA provides free individual face-to-face, and internet counseling for small businesses, and low-cost training to nascent entrepreneurs and established small businesses in over 1,800 locations throughout the United States and US territories.” Your local branch of the SBA is called the Small Business Development Center (SBDC). Find your local branch here.

I don’t remember how I learned about the SBDC though it was most likely an internet search for business services. After launching my organizing business in 2006, I had questions about how to expand my business intelligently and I went in for assistance. I was amazed to learn that the services I received were FREE. Yes, really. Free. Continue reading

The Social Media Starter Kit

The Social Media Starter KitWhy did I write this book?

I wrote The Social Media Starter Kit to guide you and your team through the process of setting up a successful social media campaign and to be an ongoing resource for you. You may be a sole proprietor, small business owner, marketer, or large organization. Whether you are from a for-profit, non-profit, educational body, government, or otherwise, I believe anyone can use the information. (See more books by Kerry Rego.)

For years my clients and students have been asking for “the book,” Continue reading

The Most Powerful Social Media Action To Take

If you only do one thing….

One of the smallest actions you can take that will have the biggest impact on the success of your business is to claim your Google+ Local listing.

What is that?

It’s the address and information that Google serves to people when they type in the name of your business.

Don’t think it’s important?

This business information is put into Search, Maps, and Google+. You probably already have a listing. Go type your business name into Google’s Search, I’ll wait. Continue reading

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