
Threads vs. Twitter
Analytics, Business, Facebook, TwitterIn case you missed it, on 7/5/2023 Meta released a text based app called Threads by Instagram to compete with Twitter. There’s a rumor that they pushed up the release date in order to capitalize on ongoing meltdown over at Twitter HQ.
My…

Setup Google Analytics GA4 Now
Analytics, GoogleAre you using Google Analytics to track traffic on your website? You are? I’m proud of you! Tracking your website and marketing performance numbers is an important key to your success. But don’t worry if you aren’t yet as many organizations…

Social Media Data is Evidence of Success
Analytics, StrategySocial media can be a massive time suck or it can be one of the most powerful tools at getting your message out there. If you want it to work for you, you have to define what success actually means. Then review your data to see if you did the…

Quickly Increase Social Media Engagement Rate
Analytics, TacticThere’s a surprising way to increase social media engagement rate on any platform. You’re going to think I’m off my rocker but it works. Drum roll please --- delete followers! See, I told you that you'd think there was something wrong…

Social Media Investments Must Be Measured | Get Social With Kerry Rego
Analytics, Business, Marketing(Excerpt from Get Social with Kerry Rego, a regular monthly column in the North Bay Business Journal)
One of the biggest digital myths being told today is “Social media isn’t measurable.” Studies across the board show that even though…

Social Media for Tomorrow, Sonoma State University Resources
Analytics, Education, Marketing, ResourceThese are articles of reference in relation to the talk I gave EMBA students at Sonoma State University on 1/28/11.
Return on Investment (ROI):
Being Social in the Social Media World (All things to consider in your campaign)
Sexy…