Facebook groups are a great way to connect with people like family, teammates, industry professionals, or coworkers. Groups are more collaborative than Pages, as everyone can have a say, and communications in groups are balanced in delivery versus just coming from the administrator. There are more than 600 million groups in use and you may have started your own. If you have and it’s outlived it’s usefulness, here’s how to delete a Facebook Group: Continue reading
How I Became a Teacher
As an independent consultant, my job is to learn the tools and then educate others. I’ve been co-teaching a class at Sonoma State University for several years, I teach workshops at Santa Rosa Junior College, and have delivered many other day-long classes at a variety of institutions and private organizations in my work. I have taught almost daily for years. I have learned that teaching adults is very different than being a high school teacher. Continue reading →
Have you heard the news?
I’m now teaching two classes of Business Principles at Windsor High School. The regular teacher wanted to work part time so I became his partner. The class focuses on personal finance, business management, some social media skills, as well as college and career readiness. These are all areas I feel strongly about and I’m beyond excited that I get to teach young people skills that will help them make the most of their opportunities. I get to impact their lives. It gives me goosebumps if I think about it for a while.
I will continue to teach the after school extra curricular social media workshop that I started last year. It’s shorter in length than a regular class but the principal is encouraging me to develop full year curriculum for the subject. Continue reading →
I recognize the needs of my clients when I’m consistently asked the same question. Recently I was asked how to respond to Yelp reviews by several different clients within just a few days. It hadn’t occurred to me that this information wasn’t easy to find so I decided to write a blog to make sure I have a resource to share with those that ask.
You must have a Business Yelp account
Most people don’t realize this is the case. There are two different ways to use Yelp, as a reviewer or as a business owner. The first step is to claim your business. Once you do that, you can respond privately or publicly to any review you receive. Continue reading →
I have a client that was upset about using the Business Manager tool on Facebook. Her business partner had turned it on but they later found that they couldn’t use Facebook apps or get back to the personal area without a lot of trouble.
I discovered this myself when it first came out. As an internet professional, much of my testing and learning about new tools comes about when I use my own accounts as the guinea pig. I usually wait until I hear reviews from other pros before putting myself in the line of fire but I went ahead and jumped in the deep end.
I regretted it immediately.
“You look SO busy!”
This is what I hear every time I see someone in person that I haven’t seen for awhile. They’ve been following my business Facebook page or they get my email newsletter and somehow come to the conclusion that I’m swamped. I actually don’t use the word busy and I encourage others to ditch it too. Everyone is busy-that’s just life. But I find the word itself makes one feel more chaotic and out of control.
My answer to those exclamations is, “It’s all an illusion.”
Social Media Is An Illusion
I teach digital marketing, manage my own accounts, and follow others for inspiration and examples. I’m completely surrounded by the internet all day long. I pay close attention to the tactics people and businesses use in presenting themselves. Continue reading →
My computer mentor turned 94 today. She thinks she’s a “total geek when it comes to this computer stuff” and she’s right. She’s the most important geek in my life – my grama.
Grama Marian was the first person I knew with a computer, a Commodore 64. She would tell me that computers were the way of the future and that I needed to know how to use them. Grama bought typing programs to make sure I knew how type but she also had Frogger to make sure it was fun. (click on the Frogger link, you can play it!)
Years later, I graduated with two AAS degrees in software and computerized business and asked her if she remembered telling me about the importance of technology. She smiled and acted coy. Don’t let that lady fool you, she’s as smart as anyone I’ve ever met though she would try to talk you out of believing it. Continue reading →
In case you haven’t noticed, there is a gender revolution happening in our culture. We’ve moved beyond binary when identifying our genders (male or female). Facebook responded and now has 56 different gender options for those that don’t fit the traditional system.
If you or someone you love would like to reflect the appropriate choice, here’s how to change your gender on Facebook: Continue reading →
I spend a lot of my time in social media teaching and consulting. I’m really good at marketing myself and my skills (I should be since I teach others to do it) but there’s one service I’ve never really advertised. My office mate called me, “The Fixer.” He’s right. I fix a tremendous amount of social media problems and tech headaches. (The featured photo is capturing my sense of accomplishment after I successfully fixed a major Google problem for a client.) Continue reading →
“Instagram is for teenagers.” “It isn’t designed for business.” “Instagram isn’t a money maker for us.”
These are the myths I hear every day. It’s time to think outside of the box, look toward the horizon, and engage your audience where they are at. Don’t assume that traditional channels (did I just say “traditional” in a social media context?) such as Facebook and LinkedIn are where your customers prefer to learn about you. You may say, “Our company is B2B and we really don’t deal with B2C or ever talk to consumers.” You are forgetting that the line between business and consumer melted with the advent of social. Every day all day, we are online seeing, experiencing, and learning about your brand whether it’s on purpose or by accident. Your B2B targets are consumers on their days off and they could be seeing your brand messages all the time. Don’t live in the silo of B2B/B2C as it simply doesn’t exist any longer.
Look at the numbers
Here are just some of the reasons why your brand needs to be on Instagram: Instagram posts get 3 times the engagement as a regular post on Twitter. Brands such as Red Bull have seen up to 30k more interactions on Instagram than they did on Facebook when posting the same video. Of course, as brands flock to the wide open spaces of Insta, the field will get more crowded. All the more reason to get there now.
Here are ways to take advantage of Instagram to engage your audience: Continue reading →