I spend a lot of my time in social media teaching and consulting. I’m really good at marketing myself and my skills (I should be since I teach others to do it) but there’s one service I’ve never really advertised. My office mate called me, “The Fixer.” He’s right. I fix a tremendous amount of social media problems and tech headaches. (The featured photo is capturing my sense of accomplishment after I successfully fixed a major Google problem for a client.) Continue reading
“Instagram is for teenagers.” “It isn’t designed for business.” “Instagram isn’t a money maker for us.”
These are the myths I hear every day. It’s time to think outside of the box, look toward the horizon, and engage your audience where they are at. Don’t assume that traditional channels (did I just say “traditional” in a social media context?) such as Facebook and LinkedIn are where your customers prefer to learn about you. You may say, “Our company is B2B and we really don’t deal with B2C or ever talk to consumers.” You are forgetting that the line between business and consumer melted with the advent of social. Every day all day, we are online seeing, experiencing, and learning about your brand whether it’s on purpose or by accident. Your B2B targets are consumers on their days off and they could be seeing your brand messages all the time. Don’t live in the silo of B2B/B2C as it simply doesn’t exist any longer.
Look at the numbers
Here are just some of the reasons why your brand needs to be on Instagram: Instagram posts get 3 times the engagement as a regular post on Twitter. Brands such as Red Bull have seen up to 30k more interactions on Instagram than they did on Facebook when posting the same video. Of course, as brands flock to the wide open spaces of Insta, the field will get more crowded. All the more reason to get there now.
Here are ways to take advantage of Instagram to engage your audience: Continue reading →
Over a year ago, I was walking out of a board meeting for a non-profit organization and talking with a fellow board member. It so happens he’s the father of a woman I went to college with so we’ve known each other a long time. He asked what I’d been up to and where I was headed. I told him I was going to Sonoma State University for my Professional Social Media Certification class.
He asked, “Oh? What class are you taking?”
I said, “No, I’m teaching the class.”
Maybe he still thinks of me as a college kid though almost 20 years has passed since then but the look on his face was priceless. I felt like I’d “made it.” Continue reading →
One of the most common short phrases that I send digitally is “No problem.” It’s often in response to someone that I’m meeting that’s running late for our appointment. As soon as I got in my car this morning, I received an email from my client telling me she was 15 minutes behind. I love hearing that because then I’m not worrying about them and I can use that time to my advantage (I cleaned my desk). I responded with my simple “No problem.” and realized that this was the perfect opportunity to create a much needed shortcut.
What’s a shortcut?
On your iOS device you can set your own abbreviated words. Now all I have to do is type “np” and my phone or tablet will translate it for me. Sweet! It’s really simple, follow these steps and try making a shortcut for iOS yourself:
- Phase is what you want to say “No problem.”
- Shortcut is what you’ll type “np”
I was invited to the North Bay Leadership Council Frontliners meeting on December 15, 2014 to talk about reputation management in social media. For further reading, check out the blogs I’ve written on the subject in the category sidebar or by clicking here. I’ve also written a book on the topic, What You Don’t Know About Social Media CAN Hurt You: Take Control of Your Online Reputation, available in paperback or Kindle.
This is the link to the presentation I gave for the convenience of the attendees: Reputation Management 2014-12
My business Kerry Rego Consulting celebrated eight years this September. I’ve been asked many times what I did to reach the level of success and respect I’ve achieved but I didn’t have an answer beyond “hard work” until just recently. Now that I’ve put my finger on one of the the most important elements, I want to share with you the secret to my success.
There’s a journey here
You may have heard of the U.S. Small Business Administration (SBA). As part of the federal government, this department is designed to support small businesses. “Since its founding on July 30, 1953, the U.S. Small Business Administration has delivered millions of loans, loan guarantees, contracts, counseling sessions and other forms of assistance to small businesses. SBA provides free individual face-to-face, and internet counseling for small businesses, and low-cost training to nascent entrepreneurs and established small businesses in over 1,800 locations throughout the United States and US territories.” Your local branch of the SBA is called the Small Business Development Center (SBDC). Find your local branch here.
I don’t remember how I learned about the SBDC though it was most likely an internet search for business services. After launching my organizing business in 2006, I had questions about how to expand my business intelligently and I went in for assistance. I was amazed to learn that the services I received were FREE. Yes, really. Free. Continue reading →
There are so many times I want to vague book, be snarky online, or like a post and something holds me back. I often feel like I know too much about the online world and it causes me to be too censored and that my online presence isn’t an accurate view of who I am as a person. It begs the comment, “No one is actually the person they present online.” Our profiles are finely curated versions of ourselves. Continue reading →
I’m pleased to be offering a Social Media Workshop for Teens at Windsor High School for Fall 2014. This ten week after school workshop is designed to: have students set goals; create a strategy and system for social media use; have a viable project or process at completion; understand the benefits, obstacles, and challenges of social media; and to have job skills at the end of the course.
Students will create an actionable social media campaign portfolio project to be presented at the last class. By the end of the workshop, each student will be able to demonstrate the following skills and have higher than entry-level abilities:
I wrote The Social Media Starter Kit to guide you and your team through the process of setting up a successful social media campaign and to be an ongoing resource for you. You may be a sole proprietor, small business owner, marketer, or large organization. Whether you are from a for-profit, non-profit, educational body, government, or otherwise, I believe anyone can use the information. (See more books by Kerry Rego.)
For years my clients and students have been asking for “the book,” Continue reading →
I got this question on my Facebook page yesterday,
“FaceBook question for you: I used to have to click on a video – actually CHOOSE to watch it – before it began to play. Now all of a sudden videos just START playing on their own. Is there a way to disable this feature??”
In case you were wondering as well, here’s how to turn off Facebook videos from auto playing in your feed:
- Go to your drop down arrow upper left hand corner on desktop
- Choose Settings from the list
- Choose Videos
- Toggle the selection On/Off
Let me know in the comments if there are other questions I can answer for you!