How to Have A Good Balance of Social Media Content

Many people that I talk to are worried about providing a good balance of social media content so as to not come across as “too sales-y”. Lots of channels only post pitches to buy stuff without any soul or entertainment value. The majority of social media users are there to talk to friends or family, find out information, or be entertained. Non-stop commercials are no fun for anyone and hurt a brand in the long run. The algorithms that determine what people see in their feeds has a lot to do with how interesting the content is and how many people are responding to it. Put out good stuff, the algorithms serve you more – you get more engagements then you get served more. It’s a circle.

balancing act, How to Have A Good Balance of Social Media Content

What is that balance?

I find that great social content follows the 70/20/10 rule – 70% value, 20% promotion, and 10% human. You can apply this to content you create on any platform or tool. 70% of what you’re posting should be of value to your audience. Not valuable to you or what you want to talk about, it should mean something to them. Now you’re racking your brain trying to think of what’s important to your audience.
Think about the last phone call, email, or conversation you had with a current or potential client or lead. What questions did they ask you? What were they concerned about? Frame your content around their needs and worries. Answer their questions so that when they search for information, your content may very well be served as the answer. Remember, everyone’s biggest concern is themselves and if you offer them solutions for their problems, they will view you as a vital resource. Continue reading

Social Media Channel Abandonment Wasteland

I’m here to warn you about a very real and damaging action you aren’t taking and it’s inflicting a tremendous amount of damage to your brand. It’s channel abandonment. That Tumblr account you opened one weekend and put a ton of effort into and have barely posted on since. That Pinterest account you never even finished opening (no profile picture or description). The Twitter profile on which your last tweet said “I haven’t tweeted much lately but I’m back to it!” dated 3 years ago. Those channels are speaking volumes about who you are as a person or business. This is channel abandonment and feels like a desert wasteland. Your potential customers see this and leave, your current customers think you aren’t on the ball, and the vendors that want to work with you doubt your commitment.

How it happened

I get lots of questions at cocktail parties and events. “Kerry, should I be on Twitter?” Continue reading

Social Media Brings History to Life!

I presented to the Sonoma County Historical Society at the Sonoma County Library on 6/18/16 and these are the resources I located and wanted to share with the attendees.

Facebook Historical Museum Examples
https://www.facebook.com/WWIIMuseum/
https://www.facebook.com/americanhistory/
https://www.facebook.com/ColonialWilliamsburg/ (good use of 360 photos & native video)
https://www.facebook.com/ussconstitutionofficial/
https://www.facebook.com/thefreedomtrail/ (voted best patriotic tourist attraction but uses youtube and doesn’t work well)
https://www.facebook.com/nyhistory/ Continue reading

Facebook Messenger for Your Desktop

The longer Facebook is a part of all our lives, the more messages I receive through the Facebook Messenger app. One recent afternoon, I was communicating with 4 people all at the same time on my mobile and felt like I had whiplash. You may not know this but there’s a better way to manage these messages.

Additionally, if you do business on FB, you’ve probably recognized the shortcomings of using your phone to answer professional communications. I type 80 words a minute and get frustrated at only using my thumbs to respond. When I want to copy, paste, or record important information the limitations of mobile and it’s tiny keyboard are an efficiency killer. When I discovered that I could use Facebook Messenger through my desktop computer, I got really excited. It ends up being an open tab in my browser and an alternate/addition to my traditional email. It feels like a brilliant hack and I wanted you to know that you can use it too! Continue reading

How to Delete a Facebook Group

Facebook groups are a great way to connect with people like family, teammates, industry professionals, or coworkers. Groups are more collaborative than Pages, as everyone can have a say, and communications in groups are balanced in delivery versus just coming from the administrator. There are more than 600 million groups in use and you may have started your own. If you have and it’s outlived it’s usefulness, here’s how to delete a Facebook Group: Continue reading

My Adventures As A High School Teacher

How I Became a Teacher

As an independent consultant, my job is to learn the tools and then educate others. I’ve been co-teaching a class at Sonoma State University for several years, I teach workshops at Santa Rosa Junior College, and have delivered many other day-long classes at a variety of institutions and private organizations in my work. I have taught almost daily for years. I have learned that teaching adults is very different than being a high school teacher. Continue reading

I’m Still Here

Have you heard the news?

I’m now teaching two classes of Business Principles at Windsor High School. The regular teacher wanted to work part time so I became his partner. The class focuses on personal finance, business management, some social media skills, as well as college and career readiness. These are all areas I feel strongly about and I’m beyond excited that I get to teach young people skills that will help them make the most of their opportunities. I get to impact their lives. It gives me goosebumps if I think about it for a while.

I will continue to teach the after school extra curricular social media workshop that I started last year. It’s shorter in length than a regular class but the principal is encouraging me to develop full year curriculum for the subject. Continue reading

How to Respond to Yelp Reviews

I recognize the needs of my clients when I’m consistently asked the same question. Recently I was asked how to respond to Yelp reviews by several different clients within just a few days. It hadn’t occurred to me that this information wasn’t easy to find so I decided to write a blog to make sure I have a resource to share with those that ask.

You must have a Business Yelp account

Most people don’t realize this is the case. There are two different ways to use Yelp, as a reviewer or as a business owner. The first step is to claim your business. Once you do that, you can respond privately or publicly to any review you receive. Continue reading

How to Remove Facebook Business Manager

I have a client that was upset about using the Business Manager tool on Facebook. Her business partner had turned it on but they later found that they couldn’t use Facebook apps or get back to the personal area without a lot of trouble.

I discovered this myself when it first came out. As an internet professional, much of my testing and learning about new tools comes about when I use my own accounts as the guinea pig. I usually wait until I hear reviews from other pros before putting myself in the line of fire but I went ahead and jumped in the deep end.

I regretted it immediately.

Continue reading

The Social Media Illusion

“You look SO busy!”

This is what I hear every time I see someone in person that I haven’t seen for awhile. They’ve been following my business Facebook page or they get my email newsletter and somehow come to the conclusion that I’m swamped. I actually don’t use the word busy and I encourage others to ditch it too. Everyone is busy-that’s just life. But I find the word itself makes one feel more chaotic and out of control.

My answer to those exclamations is, “It’s all an illusion.”

Social Media Is An Illusion

I teach digital marketing, manage my own accounts, and follow others for inspiration and examples. I’m completely surrounded by the internet all day long. I pay close attention to the tactics people and businesses use in presenting themselves. Continue reading

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