Why You Should Change Your Facebook Page Name

You may not even realize that you can change your Facebook page name. It’s a really simple yet powerful action you can take to protect your brand, get more easily found in search, and it’s faster to type. Check out the information below on how to change the name, what to think about before doing it, and why you can’t change it.

Why should I change my page name?

  • It’s clean branding. See below.
  • It’s easier to type than the one they assigned you (which will still work, by the way.)
  • It presents a great opportunity for businesses to consider incorporating generic keywords for increased search engine optimization (SEO).
  • Owning your digital name and URL is a good idea in every location that your customers are.

Continue reading

Episode 5 | Technology for Disabilities and Special Needs

Geek to the Core

Episode 5 of Geek to the Core | Technology for Disabilities and Special Needs

Kerry shares a fascination with the technology innovations that are increasing the quality of life for those with disabilities or special needs.

Check out my Pinterest board on the topic.

Technology for the Disabled

I love all things tech but there’s one topic that captures my fancy like none other: Technology for the Disabled. Tech companies are just now starting to pay attention to those with disabilities and innovation is bubbling up around their specific needs.

Over the years, I’ve collected anything that I noticed that fit into this category and I saved it to a Pinterest board called Tech for Disabilities and Special Needs. I’m posting it here because I reference this board again and again during Geek to the Core Episode 5.

Let me know if there’s anything I should add to the board.

(Photo by Orcam)

(Click on the title of the board to see the whole thing or each individual image will take you to that specific pin.)

Episode 4 | The Dangers of Posting Your Location Online

Geek to the Core Artwork

Episode 4 of Geek to the Core | The Dangers of Posting Your Location Online

Kerry talks about the dangers of posting your location online and gives tips on how to take control of location listings.

Read more about location and reputation management on my blog or in my book.

How to Optimize Photos for the Internet

There’s something really important about content creation that you may be missing. Every piece of media that you upload, including photos, video, audio, and documents, is full of metadata. Most people don’t know much about how metadata works so let me share with you how to optimize photos for the internet.

What is Metadata?

It’s information that describes a piece content. It’s important because most search engines use metadata to help determine the value of content when adding pages to their search index. In simpler terms, this information is what Google uses to decide where (and how high up) to show your stuff in search. Continue reading

Episode 2 | Optimizing Photos for the Internet

You are probably missing a huge opportunity to be found on the internet! Use your search engine optimization chances to come up in search and for you to be served to those that are interested in what you do.

I talk about how you can optimize your photos more efficiently, suggestions on organization of media, and my favorite resources for free stock photos.

Questions to podcast@geektothecore.com

Watch How to Optimize Facebook Cover Photos

How to Mute Someone on Facebook

It seems as if everyone has experienced “The Oversharer.” This is a family member that complains too much or a friend that’s giving a blow-by-blow of her kid’s potty training habits (sorry) or any other account that simply talks too much. Our difference in communication styles has a way of spoiling relationships but there’s a way to salvage them and your social networking experience. Did you know you can mute someone on Facebook? It’s true. Let me show you how. Continue reading

Page 3 of 27