Why Social Media Isn’t a Fad

I hear the word “fad” all the time in relation to social media. I read a post by Elizabeth Potts Weinstein @ElizabethPW about her 4 year old daughter when she was scalded by hot water. She tweeted her situation and that she would be at the hospital, fearful and in emergency mode. The outpouring of love and energy that came from people she only knew online, took her off-guard. I hope that you click on the link for her post and read it for yourself. All that she says, I completely agree with and I don’t know if I could write it more effectively or from the heart than she did so I hope you take the time to read her original words. I have included below the comment I made in response to her honest words.


All that you said…so important. Thank you for verbalizing all that I’ve been thinking. We are spending more time online but we have so many more opportunities to truly connect with one another. Continue reading

Spelling and Grammar Only Matter When You Are Trying to Communicate!

Dear Kerry,

Burning Social Media Question: Has correct spelling and grammar become an old-fashioned notion when it comes to social media and email? I’m sure it’s my issue, but it really turns me off. It even means the difference between hiring/not hiring someone to do something for me. Should I get off my high horse?

–Picky and Annoyed in RP

Continue reading

How Will They Find Me?

One of the most common questions I get is, “When I get on Facebook/Twitter/etc., how will people find me?” My two word answer is, “Tell them”.

It seems simple but you wouldn’t expect your clients to intuit your phone number, would you? You have to give it to them. Your business card has a tremendous amount of valuable information right there on that 2″ x 3.5″ piece of real estate. My card gives you 5 choices on how you can communicate with me (it will be 6 once I have my FB custom URL printed on there, next run!). Pick the one that works for you. Everyone has different preferences, you have to give your clients options and ways that THEY are comfortable with, it’s not just what YOU want. Continue reading

Who Are All These People Following Me?

You are now officially on the Twitter map. You probably said or tweeted practically nothing so far but WHO ARE ALL THESE  PEOPLE FOLLOWING YOU? The people that are following you are one of two categories.

1) You followed them first and they are reciprocating. It’s generally considered nice manners to follow back but you aren’t technically rude if you don’t. I say Quality over Quantity!!!

2) They are “Follower Hunters”. They will follow huge amounts of people everyday. They either believe that higher amounts of followers are the way to be successful on Twitter or it makes them feel bigger/badder/more popular to have a high amount of followers. They followed you to get you to follow them back. Most likely you don’t yet have enough information or tweets on your page for them to be truly interested in you and your message yet. Continue reading

Twitter, The Cocktail Party

My clients say this to me this all the time, “Tell me why I need to be on social media.” You don’t.

I liken Twitter to a cocktail party. It’s full of people and everyone is talking away. You need to decide if you even want to be at the party, sometimes you are simply too busy or the party isn’t the right venue for you. Of course, there are boring/obnoxious people at every event, you steer clear of them. Everyone has different uses for it. I use Twitter as a personalized newspaper/periodical. I keep my follower list very small (I’m quality not quantity) and read my stream from my phone throughout the day. (FYI, I use Twitter for iPhone and Hootsuite <–affiliate link) I am mostly in listener mode. Continue reading

Clear Communication

I’m a glass half full kind of person.

There are many complaints and reports that we don’t communicate the way we used to, that we lack adequate “face-time”. What I’m finding is that we are reaching out to each other and communicating in ever expanding, multi-dimensional ways. Every day we are finding new ways to talk to each other and news ways to have clear communication.

Don’t let the evolution of communication scare you, for the one thing that is constant is change.

Continue reading

Redwood Empire Small Business Development Center

If you aren’t familiar with the Napa Sonoma Small Business Development Center, please check out their website. They offer FREE small business counseling as well as several different types of services including workshops, business evaluations, intellectual property coaching and much much more! If you are a small business owner or have a dream to have a start up, this is a resource I highly recommend!
*UPDATE 6/16/11 I used their services and was helped by Janet Wentworth. I learned so much about my goals, desires, and business approach that I am a big fan of what they do. They receive funding from several sources and it’s at risk! Please speak to your elected officials to make sure that these services are available to all of us.

Fear of Technology

Questions. Everyone has questions but are often reticent to ask.
Computers. They are some of the greatest tools that we have at our disposal yet many of us just barely get by using very limited knowledge. I wanted to take this opportunity to clarify some basic information on computers. I put computer issues into four categories: 1) hardware/diagnostics 2) software 3) networking 4) peripherals (things that connect to your computer-scanners, printers, cameras, etc). The most common computer issues I hear about are, for example, when your printer doesn’t connect, you can’t connect to the Internet, your computer is very slow, you have viruses, you want to set up a wireless network. All of these problems require a hardware diagnostician or a network specialist. Continue reading

Inventive Sonoma County

I notice a new “thing” everyday. You know when you’ve just seen a documentary about, I don’t know, peanuts for example. Then for the next couple days you see peanuts and their brethren everywhere. Mr. Peanut, peanut butter, peanut M&Ms, you hear the “Take Me Out To The Ballgame” song, until you’ve got peanuts coming out of your ears! Continue reading

Live Your Passion

living your passion flamencoI am an optimist. Where others have fears about jobs, family, the economic climate, I see a tremendous opportunity for growth and change. Your parents told you to become a doctor/lawyer/marketing executive/banker. How’d that turn out for you? If it didn’t, what are you doing now? The life you live is the life you built for yourself. If you’re not happy or it’s not working, you can choose a different path.
What I’m excited about is awareness and passion. People are becoming aware of what is truly important to them and what activities they want to spend their precious time doing. If you are animated about education, music, art, exercise, nature etc. find a way to turn your passion into profit. Think about what you want and set yourself an action plan to get it. When you are passionate about what you are doing for a living you are actively engaged and are a positive force. Can you imagine what a wonderful place this would be if we were all passionate about what we did? Continue reading

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