The Lady Test: Privacy, Decorum and Online Behavior

I passed a lady test today.

You’ve heard the saying, “A lady never _____.” No one ever said this to me directly but I did take note of class all by myself. I don’t live in a world where gloves, pearls, and finger sandwiches exist but the pearls are still the sign of a classy lady.

There is an image of this lady in my head. Sometimes she looks like Audrey Hepburn, quiet and graceful with doe eyes. Other times she is Claire Huxtable from the Cosby Show. A smart, clever, funny, beautiful woman that does not suffer fools.

When I am approached about my thoughts on privacy issues and the internet, the ghost of the lady is in my head. When Google Buzz unintentionally released users’ address books to all that they contained, the ensuing uproar over loss of privacy and security was expected. I heard somewhere that it’s really about control. We were under the illusion that we had control over our information. When we lose that control, we get upset. But the question I want to ask is, did we ever really have control to begin with?

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The Internet Allows Me To Do More With Less

I absolutely love the new internet.

There I said it. I love the design asthetic, the rounded buttons and the three dimensional depth. All the sexy colors and no more Flash intros! Augmented reality and QR codes are already in your local stores. I really like being able to socialize without having to get dolled up. I can stalk people and keep tabs on the friends that I feel guilty about not spending more time with. I can be a voyeur and stare at others without running the risk of them noticing (not like in public).

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5 Ways to Update Your Social Media Profiles

Didn’t I say 5 was my magic number?

I like to think that there are 5 main ways to update your social media. I like 5 because I can count it on one hand, its not too much of a commitment. It’s bite sized. *UPDATE 6/25/11 There is a new way to update. Some platforms (I’m looking at you Facebook) have added a polling feature.

I got the idea of 5 post types from the status update box on Facebook. If you look at it, you will see the “What’s on your mind?” or blinking cursor. I think of that as #1, and the easiest, text. Text is whatever you feel like saying. Thoughts, quotes, funny sayings, questions, random information, etc.
When you look at the icons below that box you will see the rest. Continue reading

How To Create a Facebook Page

I get a lot of questions about how to create a Facebook Page. With Profiles, Pages, Groups and Community Pages, most people aren’t sure what they need. That is definitely a conversation for another time but I will answer this common question,

“What’s the best reason to have a Page?”

You can update your followers through the status box and it goes directly into people’s feeds without them having to do anything unlike a Group. That and it’s a basically a free website with great SEO power. Continue reading

Who is Your CEO?

What is it that your clients keep coming back for? What sets you apart?

I went to a Sonoma County Go Local Cooperative event where Dr. William Silver, dean of the School of Business & Economics at Sonoma State University, was the keynote speaker. He said “Who is the CEO of your organization? Who is the Chief Experience Officer?” He went on to describe how people love Starbucks because they are buying not just coffee or a muffin but an experience. No matter where they go in the world, they know they can depend on getting that experience at a Starbucks in Des Moines, Beverly Hills or Atlanta. That there are people whose travel is greatly determined by the proximity of the nearest Starbucks. Continue reading

Building Bridges

The lives we live are long and often we don’t realize everything we do is connected. Think about all the jobs you’ve ever had, good and bad. With the ability to locate the people we’ve worked with and for over the years, those old jobs and relationships are coming back to the surface. The networks that are ours we build every day with every interaction that we have.

Last week I posted a comment on my Facebook page about an unpleasant experience I had. Continue reading

What’s in a Facebook Name?

Why should you get  a custom URL on Facebook (sometimes known as a Facebook name)? I have five good reasons for you.

One, it’s simply easier to remember. Now that we’ve gotten over the need to say “www dot”, we are comfortable saying “Find me on Facebook. I’m at facebook.com/KerryRegoConsulting“.

Two, you can put it on all your marketing materials. Your main website, email signature, business card, brochure, blog etc. It’s easier to type http://www.facebook.com/KerryRegoConsulting than http://www.facebook.com/kerryregoconsulting?v=app_4949752878. Continue reading

Must Know Facebook Tips

Everyone that is using Facebook should have a copy of Mashable’s Facebook Guidebook. This is an incredible resource of must know Facebook tips. Please go to it and bookmark it today!

What’s the difference between a Profile page and a Fan page?

The real difference is that you can only have 5000 friends but there is no limit to how many fans you can have. You can also have an unlimited amount of Fan pages.

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Walk Your Own Road

Do you ever find yourself looking around you and wondering how “they” are doing it? Where their projects and inspiration are coming from?

This is a mantra that’s been working for me lately, “Every day I am going to focus on the road in front of me. I am going to repeat my goals to myself and instead of looking around me, I will look into the horizon and walk towards my goals with confidence.”

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