Business Resources

Social Media Q&A Shana Bull Kerry Rego

Thank you for attending the Social Media Q&A Session with Shana Bull, Kerry Rego, and moderator Paul Gullixson! Our intent was to bring you useful resources and provide a place for us all to learn from each other on how we can pick up and move on with our businesses after living through the recent fires.

Please don’t hesitate to ask for more resources and I’ll add specific ones you request.

We encourage donations to North Bay Fire Relief Fund.

Free Business Consulting, Small Business Development Center

Grant Funding, Creative Sonoma

Business Grant Recovery Program, Rotary District 5130

Fire Resources for Businesses, Santa Rosa Metro Chamber

Fire Relief Fund, Santa Rosa Junior College

#NomaCares, Sonoma State University

Emergency Alert Update, Press Democrat

Landlord Bonus, Press Democrat, Catholic Charities

Free Technology Training, Sonoma County Library

Free Stock Photo Sites, My Pinterest Collection

Great Free Graphic Design Site, Canva

social media q&a resources

Social Media Q&A Session with Shana Bull & Kerry Rego

How do you talk about your business after a disaster?

It’s never been more important for us to market our businesses and communicate with our customers as we begin our recovery but how do we do that?

Shana Bull, Paul Gullixson & I are getting together to discuss what we’ve learned about having a healthy mix of media, what we learned about technology in a crisis, and how to move forward with our brands.

Join us 11/16/17 5:30-7:30pm at Santa Rosa City Council Chambers. The event is Free.

Tickets –

This isn’t just us talking at you. The majority of the session is Q&A where we will talk *together* as a community. We want to be there to support you in your questions, concerns, technically, and provide resources.

Please share with any business owners or marketers that are struggling with how to communicate when nothing feels right.

Why You Should Change Your Facebook Page Name

You may not even realize that you can change your Facebook page name. It’s a really simple yet powerful action you can take to protect your brand, get more easily found in search, and it’s faster to type. Check out the information below on how to change the name, what to think about before doing it, and why you can’t change it.

Why should I change my page name?

  • It’s clean branding. See below.
  • It’s easier to type than the one they assigned you (which will still work, by the way.)
  • It presents a great opportunity for businesses to consider incorporating generic keywords for increased search engine optimization (SEO).
  • Owning your digital name and URL is a good idea in every location that your customers are.

Continue reading

Episode 5 | Technology for Disabilities and Special Needs

Geek to the Core

Episode 5 of Geek to the Core | Technology for Disabilities and Special Needs

Kerry shares a fascination with the technology innovations that are increasing the quality of life for those with disabilities or special needs.

Check out my Pinterest board on the topic.

Technology for the Disabled

I love all things tech but there’s one topic that captures my fancy like none other: Technology for the Disabled. Tech companies are just now starting to pay attention to those with disabilities and innovation is bubbling up around their specific needs.

Over the years, I’ve collected anything that I noticed that fit into this category and I saved it to a Pinterest board called Tech for Disabilities and Special Needs. I’m posting it here because I reference this board again and again during Geek to the Core Episode 5.

Let me know if there’s anything I should add to the board.

(Photo by Orcam)

(Click on the title of the board to see the whole thing or each individual image will take you to that specific pin.)

Episode 4 | The Dangers of Posting Your Location Online

Geek to the Core Artwork

Episode 4 of Geek to the Core | The Dangers of Posting Your Location Online

Kerry talks about the dangers of posting your location online and gives tips on how to take control of location listings.

Read more about location and reputation management on my blog or in my book.

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