I have a weird story about how small the world is and how social networks overlap in many ways.
shoot an industrial film for Apple Computer to promote their very first ‘i’ product called iMovie. I was one of the 7 actors/models that played in the snow and got paid obscenely well for it (best gig ever). I did a lot of industrials at that time. They pay well but aren’t as glamorous as commercials because they aren’t shown on tv. They’re usually in-store displays and on-floor computers.
Just like you, I love to know the tricks of the trade. I want to know how often the mechanic changes her oil; how to get the best service in a restaurant; and what toothbrush is really the best. We can’t resist digging for “pro tips” when we meet an expert. I want to share with you one of the most important functions of professional social media use – the scheduled post.
Social media managers aren’t witty and creative every day (though I’m sure they’d disagree) and they don’t actually post every day. These communicators have all day meetings, travel days, vacations, and bad days too. So how to they have great content on Facebook every day? They schedule Facebook posts. It’s a part of a typical management routine to schedule some or a lot of content published for brands. Continue reading
The Big G was too embarrassed by yet another social network failure to flip the switch on their failing product Google Plus. They instead chose to strip it for parts after having inserted it into numerous other services. That unwinding was difficult and went on for years. Google discovered a security vulnerability that exposed the private data of up to 500,000 users way back in March 2018. It’s concerning that the main reason they’re talking about it 7 months later is because the New York Times was in the process of writing a story.
This tool was largely treated as a joke in digital marketing related industries. Continue reading
Have you noticed all the updates to privacy policies and terms and conditions on the websites you visit? You may have thought it had something to do with the Cambridge Analytica debacle on Facebook but though the topics are similar, it’s simply a coincidence in timing. These changes are caused by the General Data Protection Regulation which I’m pretty sure you don’t know much about so I wanted to make sure you understood more about how it impacts you and how to be GDPR compliant.
General Data Protection Regulation (GDPR) is a regulation in the European Union on data protection and privacy for all individuals within its borders. The GDPR aims to give control to citizens and residents over their personal data and to simplify the regulatory environment for international business by unifying the regulations in the EU. Continue reading
Do you work with online influencers? Then you know it’s common to need access their content for redistribution. Once you’ve gained their explicit permission (learn more about copyright here), you can download their content easily from Facebook and Twitter. It’s as simple as right clicking on their images to save. It’s more difficult to do on Instagram but still possible. I never would have been able to figure this out on my own so I’m paying it forward in case you want to know how to download media from Instagram. Continue reading
In the last couple weeks, I’ve written a few blogs and recorded some Facebook Live videos to breakdown and share my takeaways on the complicated Cambridge Analytica situation. As a result, I knew that the next natural topic would be to talk about how to protect your data.
Do you know how to access your Privacy Settings? On desktop you can find it from the blue arrow in the upper right hand corner. Hit that drop down arrow and choose Settings. Continue reading
As the developing story about political data firm Cambridge Analytica unfolds, I’m sure you are asking the questions What now? How do I protect myself? Should I quit Facebook? I encourage you to ask as many questions as you can handle. Keep asking until you understand, keep looking until you are satisfied.
I went live yesterday (about Facebook on Facebook, I know) to give an overview of the issue, mention what Facebook had done up until that point, my thoughts, and how you can protect yourself. Watch the video and share, if you like. This blog is many of the resources I promise in the video. Continue reading
I wanted to share with you some of the resources I uncovered while researching what’s happening with Facebook and the political data firm Cambridge Analytica. I’ve also included steps you can use to better protect yourself online.
First, here’s a video I shot breaking it down for you in my own words. (Feel free to comment if you have any questions I can answer.)
Did you know that if you have a complete LinkedIn profile, you increase your odds of being served for searches 40x? It’s true. If you know what to do, you can upgrade it’s quality within about 20 minutes (I know because I’ve done it again and again for my clients.)
When I teach LinkedIn to students or professionals, I find that a one page “cheatsheet” is convenient. So I’ve included it for you here: LinkedIn cheatsheet.
(Contact Me if you would like a LinkedIn lesson or training session for your staff.)
I also found this fantastic infographic Continue reading
Have you heard of Facebook Zero? This phrase refers to the expectation that organic reach on Facebook for pages will drop to zero percent. You’ve probably heard people running around like they’ve got snakes in their hair, screaming about the end of Facebook’s value to businesses. As with each and every algorithm change that’s come before, things aren’t quite as bad as the predictions. Continue reading