Kerry Rego spoke at the Nurse Symposium at the Doubletree Hotel in Rohnert Park, CA on May 8, 2017. The presentation titled “Social Media and Survivors” had the goal to provide information and resources to medical practitioners working with survivors of cancer, stroke, and violence.
Links to research and resources: Continue reading
I work with governments and organizations that must be transparent. These are just the types of entities that must have public comment policies. You may need one as well. Take a look at some of the most common questions I hear on this topic.
The ability for the public to comment on government activities is central to a constitutional democratic republic. We see this in open public meetings that allow time for oral public comments usually about issues being discussed that day. This tradition goes back to early American town halls and is associated with the rejection of closed government decision making.
Now you may not be a government entity but if you receive funding from sources that maintain transparency, you may want to follow these guidelines for transparency. Continue reading
Want to know how to be successful?
Look to those that have come before you. Study their assets, their journey, and their tactics. Watch them as they work and you will learn more than you ever expected. These observations plus your strategic planning and hard work, you too can be a Branding Rockstar.
I call this “Follow the Rockstar.” It’s a concept I’ve shared again and again over the years. Continue reading
A few years ago I created a tool for my own use that I’d like to share with you. I found that when I sat down to write content for my various social media channels that I’d forget to talk about certain topics. I gravitated towards the obvious, the easy, and rarely addressed some important issues that simply weren’t my favorite. I needed a way to make sure that I covered all of my content, but how? I created a Social Media Theme Schedule and it solved a lot of problems. (I’ve included a download at the end of the blog for your use.)
I love spreadsheets! They are an amazing way to track lots of information so I opened a blank sheet and asked myself the following questions:
Everyone needs a break from social media once in awhile. It’s a good idea to do this regularly for your mental, emotional, and physical health. Admit it, you’ve had the desire to walk away from your Facebook account (I know I have). You may have even done it. If this is something you are considering, it’s important for you to realize there are two different ways to do this. One is temporary and the other permanent. So if you want to know how to delete your Facebook account, read on.
The temporary break is called deactivation. This is like putting your account in a deep freeze. When you are ready, you log back in and your account “wakes up” with all the notifications, activity, and noise just like before. Your content and friends are there waiting for you.
The permanent solution is called deleting your account. This wipes out all content (years of photos, videos and comments), page likes, groups, and friend relationships. You will be removed from the service altogether but it may take up to 90 days to delete data from their backup systems. If you ever decide to come back, you’ll have to rebuild. Continue reading
As a business owner, I don’t have anyone to tell me what to do day in and day out. The fun part is I can take a long lunch (or a nap) if I fancy it. The hard part is to keep myself on task. As a consultant, I get very little time at my desk or in one place. Eight hour workdays in one place are like unicorns for me so I must pack in a lot of work in a short period of time whenever I can sit still. You’d think that because I spent years as an efficiency specialist, that I would have it all figured out. I’m no superwoman but I’ve figured out how to stay focused in the age of social media. Continue reading
Hey Kerry,
We’ve gotten some momentum on our Facebook page recently and are wondering about how you usually “follow up” with those who interact with your posts. Do you just let them come to you or do you reach out to them? Thanks!
Dear Friend,
When you follow up on social media with those that interact with your posts can be viewed as a bit creepy unless they specifically ask to be communicated with. When someone likes a post, no response is expected. When someone comments, you can reply and attempt to strike up a conversation within the comment stream. This is an opportunity to ask questions about their needs or offer further assistance. I wouldn’t do a hard pursue as it will turn people off. Continue reading
I’m here to warn you about a very real and damaging action you aren’t taking and it’s inflicting a tremendous amount of damage to your brand. It’s channel abandonment. That Tumblr account you opened one weekend and put a ton of effort into and have barely posted on since. That Pinterest account you never even finished opening (no profile picture or description). The Twitter profile on which your last tweet said “I haven’t tweeted much lately but I’m back to it!” dated 3 years ago. Those channels are speaking volumes about who you are as a person or business. This is channel abandonment and feels like a desert wasteland. Your potential customers see this and leave, your current customers think you aren’t on the ball, and the vendors that want to work with you doubt your commitment.
I get lots of questions at cocktail parties and events. “Kerry, should I be on Twitter?” Continue reading
Facebook Historical Museum Examples
https://www.facebook.com/WWIIMuseum/
https://www.facebook.com/americanhistory/
https://www.facebook.com/ColonialWilliamsburg/ (good use of 360 photos & native video)
https://www.facebook.com/ussconstitutionofficial/
https://www.facebook.com/thefreedomtrail/ (voted best patriotic tourist attraction but uses youtube and doesn’t work well)
https://www.facebook.com/nyhistory/ Continue reading