Entries by Kerry Rego

About Kerry Rego

Kerry is a Social Media | Technology Trainer | Speaker | Author based in Santa Rosa, CA. She offers consulting and social media training in the form of individual lessons, customizable classes, and is available to speak at your event. People and tech, together changing the world.

Find more about me on:

Here are my most recent posts

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The Value of Content Marketing

You are in business and you need to focus on what brings money in the door. Content marketing might not seem like a straight line to profit (or increased donations) but I’d like to share some reasons why you should consider this investment of effort and time more carefully. If you haven’t previously heard of […]

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The ROI on Volunteering Your Time

Donating time to worthy causes is a winning tactic for business development. I spend about 10-15% of my time giving to others. In fact, I consider it to be a part of my business model. It might sound counter intuitive, volunteering your time to get business, but it works! How to Gain Respect Back in […]

You Can Now Post to Instagram From Your Desktop

Instagram has always been unique in that you had to use your mobile device to post to your account. Now Facebook has streamlined the process by incorporating Instagram into Creator Studio. From this location, you can post to Instagram from your desktop without using a third party tool! We’ve Been Waiting For This! Previously our […]

Who is Your Customer?

The third Thursday of each quarter is Get to Know Your Customer Day. In honor of the day, I want to guide you through the process of identifying your customers and getting to know them better. This is a part of my Strategy Series. We’ve already established your Mission Statement (why you do what you […]

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When Friends Spam

A couple times a year, I lose it. I run out of patience and end up scolding people about spam via an agitated post. Expecting people to get upset with me, I was quite surprised at the overall response from my network the first time it I did it. Now it’s a biannual event. Hear […]

How to Perform a Social Media Audit

There are many steps on the path to a healthy social media strategy. Hopefully you’ve clarified your organization’s mission statement, defined your value propositions, identified points of conversion, and stated your objectives. Now is the time to see what’s what when it comes to your online presence. It’s time for a social media audit. (If […]

5 Steps for Better Video

Every year I attend Social Media Examiner’s conference Social Media Marketing World in San Diego, CA. It’s 120+ sessions of content on all the areas a social media marketer might want to learn about. To say it’s intense is an understatement. Video is my main focus this year and I learned a 5 step process […]

Objectives are Required for Social Media Success

Have you ever had a project so large you became overwhelmed? In order to get it done, you probably broke down that massive project into smaller pieces and worked on them one at a time. Marketing strategies are no different. We call those small pieces objectives. Objectives are measurable steps you take to achieve a […]

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You Can Be Invisible on Facebook

Years ago I had a client that had a fantastic problem. She would occasionally be a guest on the Oprah Winfrey show and each time a show aired, her website traffic would skyrocket and her social media friend requests would fill up her message boxes. She didn’t care to use Facebook for personal reasons and […]