Kerry is a Social Media | Technology Trainer | Speaker | Author based in Santa Rosa, CA. She offers consulting and social media training in the form of individual lessons, customizable classes, and is available to speak at your event. People and tech, together changing the world.
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In order to be as effective as possible when using social media, you must have a strategy. Without a plan, you don’t know why you’re using these tools and for what aim. Identifying your profit centers and points of conversion are the next step in this journey. What is a Profit Center? “In the business, […]
Social Media Session #1 at Sonoma County Alliance 2/6/19 Slide deck 5 Tips for Personal Safety & Security Turn on Two Factor Authentication, Facebook, LinkedIn Download your Information, Facebook Audit Your Ad Preferences Remove connections on LinkedIn Don’t Play Password Phishing Games 5 Ways to Go to the Next Level Use a Marketing Editorial […]
When you go to the store to buy toothpaste, what makes you buy that brand? Is it packaging, ad campaigns, the name, a childhood association, convenience, quality, cost, or company values that sway you? It’s easier than ever for consumers to find comparison information, to shop prices and brands, to investigate a company’s track record, […]
Did you know that you could like a Facebook Page as your Page instead of you personally with your Profile? Your brand can interact with other brands on Facebook and increase brand awareness and vendor relationships using this feature. Why would you want to do that? If there are vendors you work with regularly or […]
I like to get to the point. I can remember countless times that I’ve asked a person what their company does and they go on and on for some time in great detail. When they’re done I have to ask, “But what do you actually DO?” I’m looking for simplicity but they don’t seem to […]
I have a weird story about how small the world is and how social networks overlap in many ways. shoot an industrial film for Apple Computer to promote their very first ‘i’ product called iMovie. I was one of the 7 actors/models that played in the snow and got paid obscenely well for it (best […]
Just like you, I love to know the tricks of the trade. I want to know how often the mechanic changes her oil; how to get the best service in a restaurant; and what toothbrush is really the best. We can’t resist digging for “pro tips” when we meet an expert. I want to share […]
The Big G was too embarrassed by yet another social network failure to flip the switch on their failing product Google Plus. They instead chose to strip it for parts after having inserted it into numerous other services. That unwinding was difficult and went on for years. Google discovered a security vulnerability that exposed the […]
Have you noticed all the updates to privacy policies and terms and conditions on the websites you visit? You may have thought it had something to do with the Cambridge Analytica debacle on Facebook but though the topics are similar, it’s simply a coincidence in timing. These changes are caused by the General Data Protection […]
Do you work with online influencers? Then you know it’s common to need access their content for redistribution. Once you’ve gained their explicit permission (learn more about copyright here and I also wrote a blog about it), you can download their content easily from Facebook and Twitter. It’s as simple as right clicking on their […]
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