Entries by Kerry Rego

About Kerry Rego

Kerry is a Social Media | Technology Trainer | Speaker | Author based in Santa Rosa, CA. She offers consulting and social media training in the form of individual lessons, customizable classes, and is available to speak at your event. People and tech, together changing the world.

Find more about me on:

Here are my most recent posts

Your Status Update is Your Canvas

I think the most overlooked and underestimated tool of social networking platforms is the status update. It’s that little box that asks what you’re doing or what you are working on. On Twitter it’s “What’s Happening?” and on Facebook “What’s on Your Mind?”. Most people take the question literally and give a blow by blow […]

Why Social Media Isn’t a Fad

I hear the word “fad” all the time in relation to social media. I read a post by Elizabeth Potts Weinstein @ElizabethPW about her 4 year old daughter when she was scalded by hot water. She tweeted her situation and that she would be at the hospital, fearful and in emergency mode. The outpouring of […]

How Will They Find Me?

One of the most common questions I get is, “When I get on Facebook/Twitter/etc., how will people find me?” My two word answer is, “Tell them”. It seems simple but you wouldn’t expect your clients to intuit your phone number, would you? You have to give it to them. Your business card has a tremendous […]

Who Are All These People Following Me?

You are now officially on the Twitter map. You probably said or tweeted practically nothing so far but WHO ARE ALL THESE  PEOPLE FOLLOWING YOU? The people that are following you are one of two categories. 1) You followed them first and they are reciprocating. It’s generally considered nice manners to follow back but you […]

Twitter, The Cocktail Party

My clients say this to me this all the time, “Tell me why I need to be on social media.” You don’t. I liken Twitter to a cocktail party. It’s full of people and everyone is talking away. You need to decide if you even want to be at the party. Sometimes you’re simply too busy […]

Clear Communication

I’m a glass half full kind of person. There are many complaints and reports that we don’t communicate the way we used to, that we lack adequate “face-time”. What I’m finding is that we are reaching out to each other and communicating in ever expanding, multi-dimensional ways. Every day we are finding new ways to […]

,

SBA Napa Sonoma Small Business Development Center

If you aren’t familiar with the Napa Sonoma Small Business Development Center, please check out their website. Your tax dollars to towards the Small Business Administration (SBA) and they divide up the money by state and territory. The portion of the budget for your state/territory runs through an SBDC. The SBDC offers FREE small business […]

Fear of Technology

Questions. Everyone has questions but are often reticent to ask. Computers. They are some of the greatest tools that we have at our disposal yet many of us just barely get by using very limited knowledge. I wanted to take this opportunity to clarify some basic information on computers. I put computer issues into four […]

Inventive Sonoma County

I notice a new “thing” everyday. You know when you’ve just seen a documentary about, I don’t know, peanuts for example. Then for the next couple days you see peanuts and their brethren everywhere. Mr. Peanut, peanut butter, peanut M&Ms, you hear the “Take Me Out To The Ballgame” song, until you’ve got peanuts coming […]