Entries by Kerry Rego

About Kerry Rego

Kerry is a Social Media | Technology Trainer | Speaker | Author based in Santa Rosa, CA. She offers consulting and social media training in the form of individual lessons, customizable classes, and is available to speak at your event. People and tech, together changing the world.

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Here are my most recent posts

Walk Your Own Road

Do you ever find yourself looking around you and wondering how “they” are doing it? Where their projects and inspiration are coming from? This is a mantra that’s been working for me lately, “Every day I am going to focus on the road in front of me. I am going to repeat my goals to myself and […]

Social Media in the Classroom

Teachers’ Tools: Back to School: 10 Terrific Web Applications for Teachers, Mashable Twitter Guide Book, Mashable Message Matters, Social Media Resource Blog from an Administrator, Lorrie Jackson Social Media Classroom, platform and tool (added 2/17/10) 100 Ways to Use Social Media in the Classroom, Online College (added 2/20/10) Collaborize Classroom (added 6/17/11)

Follow the Rockstar

I recently read a quote (paraphrased) that smart leaders pay attention to the successes of the leaders before them. Even smarter leaders pay attention to their successes AS WELL as their failures. You didn’t invent the wheel Many have come before you and have done great and terrible things long before you even thought of […]

Your Status Update is Your Canvas

I think the most overlooked and underestimated tool of social networking platforms is the status update. It’s that little box that asks what you’re doing or what you are working on. On Twitter it’s “What’s Happening?” and on Facebook “What’s on Your Mind?”. Most people take the question literally and give a blow by blow […]

Why Social Media Isn’t a Fad

I hear the word “fad” all the time in relation to social media. I read a post by Elizabeth Potts Weinstein @ElizabethPW about her 4 year old daughter when she was scalded by hot water. She tweeted her situation and that she would be at the hospital, fearful and in emergency mode. The outpouring of […]

How Will They Find Me?

One of the most common questions I get is, “When I get on Facebook/Twitter/etc., how will people find me?” My two word answer is, “Tell them”. It seems simple but you wouldn’t expect your clients to intuit your phone number, would you? You have to give it to them. Your business card has a tremendous […]

Who Are All These People Following Me?

You are now officially on the Twitter map. You probably said or tweeted practically nothing so far but WHO ARE ALL THESE  PEOPLE FOLLOWING YOU? The people that are following you are one of two categories. 1) You followed them first and they are reciprocating. It’s generally considered nice manners to follow back but you […]

Twitter, The Cocktail Party

My clients say this to me this all the time, “Tell me why I need to be on social media.” You don’t. I liken Twitter to a cocktail party. It’s full of people and everyone is talking away. You need to decide if you even want to be at the party. Sometimes you’re simply too busy […]

Clear Communication

I’m a glass half full kind of person. There are many complaints and reports that we don’t communicate the way we used to, that we lack adequate “face-time”. What I’m finding is that we are reaching out to each other and communicating in ever expanding, multi-dimensional ways. Every day we are finding new ways to […]