Kerry is a Social Media | Technology Trainer | Speaker | Author based in Santa Rosa, CA. She offers consulting and social media training in the form of individual lessons, customizable classes, and is available to speak at your event. People and tech, together changing the world.
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There are many steps on the path to a healthy social media strategy. Hopefully you’ve clarified your organization’s mission statement, defined your value propositions, identified points of conversion, and stated your objectives. Now is the time to see what’s what when it comes to your online presence. Now it’s time for your social media audit. […]
Every year I attend Social Media Examiner’s conference Social Media Marketing World in San Diego, CA. It’s 120+ sessions of content on all the areas a social media marketer might want to learn about. To say it’s intense is an understatement. Video is my main focus this year and I learned a 5 step process […]
Have you ever had a project so large you became overwhelmed? In order to get it done, you probably broke down that massive project into smaller pieces and worked on them one at a time. Marketing strategies are no different. We call those small pieces objectives. Objectives are measurable steps you take to achieve a […]
Years ago I had a client that had a fantastic problem. She would occasionally be a guest on the Oprah Winfrey show and each time a show aired, her website traffic would skyrocket and her social media friend requests would fill up her message boxes. She didn’t care to use Facebook for personal reasons and […]
Day in and day out our technology devices pummel us with information, notifications, and noise. Global stress, trauma, triggers, and pain are witnessed at mass scale in our feeds non-stop. Natural disasters, massacres, loss of human and civil rights, unabashed racism, bullying, government meltdown, genocide, animal extinction are all daily topics. We’re not designed to […]
In order to be as effective as possible when using social media, you must have a strategy. Without a plan, you don’t know why you’re using these tools and for what aim. Identifying your profit centers and points of conversion are the next step in this journey. What is a Profit Center? “In the business, […]
Social Media Session #1 at Sonoma County Alliance 2/6/19 Slide deck 5 Tips for Personal Safety & Security Turn on Two Factor Authentication, Facebook, LinkedIn Download your Information, Facebook Audit Your Ad Preferences Remove connections on LinkedIn Don’t Play Password Phishing Games 5 Ways to Go to the Next Level Use a Marketing Editorial […]
When you go to the store to buy toothpaste, what makes you buy that brand? Is it packaging, ad campaigns, the name, a childhood association, convenience, quality, cost, or company values that sway you? It’s easier than ever for consumers to find comparison information, to shop prices and brands, to investigate a company’s track record, […]
Did you know that you could like a Facebook Page as your Page instead of you personally with your Profile? Your brand can interact with other brands on Facebook and increase brand awareness and vendor relationships using this feature. Why would you want to do that? If there are vendors you work with regularly or […]
I like to get to the point. I can remember countless times that I’ve asked a person what their company does and they go on and on for some time in great detail. When they’re done I have to ask, “But what do you actually DO?” I’m looking for simplicity but they don’t seem to […]
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