Entries by Kerry Rego

About Kerry Rego

Kerry is a Social Media | Technology Trainer | Speaker | Author based in Santa Rosa, CA. She offers consulting and social media training in the form of individual lessons, customizable classes, and is available to speak at your event. People and tech, together changing the world.

Find more about me on:

Here are my most recent posts

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How to Use AI in Marketing

Artificial Intelligence (AI) has revolutionized the way businesses approach marketing. Here are some different ways to use AI in marketing: Predictive Analytics: analyze customer behavior patterns and predict future actions, such as what products a customer is likely to buy, what channels they’re likely to engage with, and when they’re likely to make a purchase. […]

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Recover Your Facebook Account | What You’ll Need

In the last 6 months I’ve had an unusually high number of clients come to me after having their Facebook accounts hacked or shut down. I’m not exaggerating when I say there are tears, panic attacks, frustration, and pleas for help. Precious memories have been lost and business operations halted. Meta isn’t transparent as to […]

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Quickly Increase Social Media Engagement Rate

There’s a surprising way to increase social media engagement rate on any platform. You’re going to think I’m off my rocker but it works. Drum roll please — delete followers! See, I told you that you’d think there was something wrong with me. I need to share a couple concepts first in order to explain […]

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Get The Shot! A Video Checklist

Videos are one of the most important forms of content you can create in order to connect to your audience. The viewers can’t get enough of them, and the feed algorithms favor videos for that reason. If your engagement is tanking or you want to reach more people, it’s time to shake off your fears […]

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How to Hire a Social Media Professional

Hi, I’m Kerry👋🏽 In case we haven’t met before, I’m not an influencer. I’m a social media consultant that specializes in strategy, training, and tech support. When I introduce myself in a professional setting, the assumption is that I’m an influencer, or front-of-camera talent, because that’s the only role many people know about in the […]

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How to Identify Your Best Customer

When I ask, “Who is a potential client or customer for you?” I can almost hear the majority of you say, “Everyone!” It’s the most common answer I get to this question. Let’s try a new perspective to identify the best customer for you. When I was building my business, one of my business advisors […]

Be Strategic | 5 Ws of Social Media

In order to remember information, I’m a big believer of using mnemonic devices to make it stick. Alliteration, or obvious repetition of initial consonant sounds, is my favorite. It’s spread throughout my teaching. A very common one: Facebook is for Friends, Pinterest is for Planners, Instagram is Instant and Intimate, Twitter is for Talking. But […]