Kerry is a Social Media | Technology Trainer | Speaker | Author based in Santa Rosa, CA. She offers consulting and social media training in the form of individual lessons, customizable classes, and is available to speak at your event. People and tech, together changing the world.
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There is a piece of landmark privacy legislation going into effect on January 1, 2020 called the California Consumer Privacy Act of 2018 (CCPA). If you own or manage a business, you will need to understand how this law will affect your operations. Whether or not you are in business, it will also affect your […]
You are in business and you need to focus on what it is that brings money in the door. Content marketing might not seem like a straight line to profit (or increased donations) but I’d like to share some reasons why you should consider this investment of effort and time more carefully. If you haven’t […]
Donating time to worthy causes is a winning tactic for business development. I spend about 10-15% of my time giving to others. In fact, I consider it to be a part of my business model. It might sound counter intuitive, volunteering your time to get business, but it works! How to Gain Respect Back in […]
Instagram has always been unique in that you had to use your mobile device to post to your account. Now Facebook has streamlined the process by incorporating Instagram into Creator Studio. From this location, you can post to Instagram from your desktop without using a third party tool! We’ve Been Waiting For This! Previously our […]
On August 4, 2019 the Sonoma MBA Alumni Forum held a personal branding workshop and guided wine sensory experience. The workshop was held at Benziger Family Winery in Glen Ellen. The ticketed event featured a workshop with Kerry Rego, social media expert and author on self-branding. Following the workshop, Benziger Family Winery provided a tour […]
The third Thursday of each quarter is Get to Know Your Customer Day. In honor of the day, I want to guide you through the process of identifying your customers and getting to know them better. This is a part of my Strategy Series. We’ve already established your Mission Statement (why you do what you […]
A couple times a year, I lose it. I run out of patience and end up scolding people about spam via an agitated post. Expecting people to get upset with me, I was quite surprised at the overall response from my network the first time it I did it. Now it’s a biannual event. Hear […]
Have you ever Google’d your own name? You probably found old social media accounts as well as information about your physical whereabouts. When you own or manage a business, this is a good thing – except when the information is wrong. The information you find can be helpful, or dangerous, depending on your perspective. Now […]
There are many steps on the path to a healthy social media strategy. Hopefully you’ve clarified your organization’s mission statement, defined your value propositions, identified points of conversion, and stated your objectives. Now is the time to see what’s what when it comes to your online presence. Now it’s time for your social media audit. […]
Every year I attend Social Media Examiner’s conference Social Media Marketing World in San Diego, CA. It’s 120+ sessions of content on all the areas a social media marketer might want to learn about. To say it’s intense is an understatement. Video is my main focus this year and I learned a 5 step process […]
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