About Kerry Rego

Kerry is a Social Media | Technology Trainer | Speaker | Author based in Santa Rosa, CA. She offers consulting and social media training in the form of individual lessons, customizable classes, and is available to speak at your event. People and tech, together changing the world.

Find more about me on:

Here are my most recent posts

How to Optimize Photos for the Internet

There’s something really important about content creation that you may be missing. Every piece of media that you upload, including photos, video, audio, and documents, is full of metadata. Most people don’t know much about how metadata works so let me share with you how to optimize photos for the internet.

What is Metadata?

It’s information that describes a piece content. It’s important because most search engines use metadata to help determine the value of content when adding pages to their search index. In simpler terms, this information is what Google uses to decide where (and how high up) to show your stuff in search. Continue reading

Episode 2 | Optimizing Photos for the Internet

You are probably missing a huge opportunity to be found on the internet! Use your search engine optimization chances to come up in search and for you to be served to those that are interested in what you do.

I talk about how you can optimize your photos more efficiently, suggestions on organization of media, and my favorite resources for free stock photos.

Questions to podcast@geektothecore.com

Watch How to Optimize Facebook Cover Photos

How to Schedule Content on Facebook

Do you ever wonder how social media managers control all the posts they put out? Are you curious about how they do it? Once you know the trick, you can do it too.

Social media managers, marketing professionals, and community managers are all in charge of creating content, posting to various platforms, monitoring engagement, reviewing analytics, and creating reports. Each of these steps is an intense amount of work. Some people do all of them and some organizations are large enough that these jobs are split amongst multiple people. No matter which one they are, there’s a lot of work to be done and ways to cut down the time required.

Efficiency on the job

It doesn’t matter where you work, if you can do your job more efficiently, it’s a win. When it comes to digital marketing, I recommend deciding what content is important to your audience, what you need to be communicating, and with what frequency. I’ve talked about this before and you can read about editorial calendars and social media theme document (both have downloads.) Continue reading

Why You Need a Public Comment Policy

I work with governments and organizations that must be transparent. These are just the types of entities that must have public comment policies. You may need one as well. Take a look at some of the most common questions I hear on this topic.

What’s the purpose of public comments?

The ability for the public to comment on government activities is central to a constitutional democratic republic. We see this in open public meetings that allow time for oral public comments usually about issues being discussed that day. This tradition goes back to early American town halls and is associated with the rejection of closed government decision making.

Now you may not be a government entity but if you receive funding from sources that maintain transparency, you may want to follow these guidelines for transparency. Continue reading

How to Be a Branding Rockstar

Want to know how to be successful?

Look to those that have come before you. Study their assets, their journey, and their tactics. Watch them as they work and you will learn more than you ever expected. These observations plus your strategic planning and hard work, you too can be a Branding Rockstar.

I call this “Follow the Rockstar.” It’s a concept I’ve shared again and again over the years. Continue reading

Social Media Theme Schedule Download

A few years ago I created a tool for my own use that I’d like to share with you. I found that when I sat down to write content for my various social media channels that I’d forget to talk about certain topics. I gravitated towards the obvious, the easy, and rarely addressed some important issues that simply weren’t my favorite. I needed a way to make sure that I covered all of my content, but how? I created a Social Media Theme Schedule and it solved a lot of problems. (I’ve included a download at the end of the blog for your use.)

I love spreadsheets! They are an amazing way to track lots of information so I opened a blank sheet and asked myself the following questions:

  • What are the important subjects I need to cover?
  • What do my clients need (and want) to hear from me?
  • What are my profit centers (ways I make money)?

Continue reading

1 2 3 25
Page 1 of 25