Kerry is a Social Media | Technology Trainer | Speaker | Author based in Santa Rosa, CA. She offers consulting and social media training in the form of individual lessons, customizable classes, and is available to speak at your event. People and tech, together changing the world.
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Social media can be a massive time suck or it can be one of the most powerful tools at getting your message out there. If you want it to work for you, you have to define what success actually means. Then review your data to see if you did the job you set out to […]
There’s a surprising way to increase social media engagement rate on any platform. You’re going to think I’m off my rocker but it works. Drum roll please — delete followers! See, I told you that you’d think there was something wrong with me. I need to share a couple concepts first in order to explain […]
Videos are one of the most important forms of content you can create in order to connect to your audience. The viewers love them, in fact they can’t get enough of them, and the feed algorithms favor videos for that reason. If your engagement is tanking or you want to reach more people, it’s time […]
Hi, I’m Kerry👋🏽 In case we haven’t met before, I’m not an influencer. I’m a social media consultant that specializes in strategy, training, and tech support. When I introduce myself in a professional setting, the assumption is that I’m an influencer, or front-of-camera talent, because that’s the only role many people know about in the […]
Twice just this week someone has tried to log-in to my Facebook account. I use the security feature called Two Factor Authentication (2FA) so it was protected. Each time I received an email from Meta (that’s how I set it up) and was able to let them know it wasn’t me by simply pushing a […]
When I ask, “Who is a potential client or customer for you?” I can almost hear the majority of you say, “Everyone!” It’s the most common answer I get to this question. Let’s try a new perspective to identify the BEST customer for you. When I was building my business, one of my business advisors […]
In order to remember information, I’m a big believer of using mnemonic devices to make it stick. Alliteration, or obvious repetition of initial consonant sounds, is my favorite. It’s spread throughout my teaching. A very common one: Facebook is for Friends, Pinterest is for Planners, Instagram is Instant and Intimate, Twitter is for Talking. But […]
It’s draining and fast paced. Deadlines are crazy. Just test it, send it to yourself, over and over, click on everything, read it again and again. It’s the only thing that works. But stuff still happens. Then add in the emotional and triggering subject matter that you deal with. Then add in COVID. Then add […]
Right now is a unique time in our history. A global pandemic, unheard of unemployment, protests spanning many countries, and overall emotional overwhelm. I bet you’re having a tough time figuring out how to market your business or organization. You are not alone. What’s Important? Center yourself. This is the time to go back to […]
As the world continues to rely more and more heavily on digital solutions, I get asked regularly what services I recommend. Several resources I have available: a blog I wrote about how teachers can adapt to teaching online based on what I learned as a K-12 teacher and college professor; my Pinterest board, “Tools in […]
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