Kerry is a Social Media | Technology Trainer | Speaker | Author based in Santa Rosa, CA. She offers consulting and social media training in the form of individual lessons, customizable classes, and is available to speak at your event. People and tech, together changing the world.
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Social media success doesn’t happen by accident. There are 6 elements needed to increase the odds of achieving your marketing objectives. I’ve been guiding my clients for 20 years, creating success formulas for their organizations, collaborating with other marketing professionals to achieve goals, and teaching my students to do it too. I’m going to give […]
When sitting down to create a social media strategy, the first question I ask is “What is the end result you’re looking for?” I’ve asked this question of 1000s of people. Most only have a limited scope of the topic but no matter how many times I’ve asked, the answers always fit into one of […]
Getting overwhelmed with what to post is a common issue when creating content for social media. Knowing what to focus on isn’t easy. I want to give you a rule of three to simplify your content creation. Relevant Content Ask yourself, “What is it that my audience needs to know right now?” I ask this […]
Do you have an endless budget? I didn’t think so. We’ve been using social media for business since 2008-ish and you don’t need me to tell you things have changed. The changes happen continuously year-over-year at a slow pace (sometimes quickly) but when you compare our usage, strategy, costs, and benefits between the early days […]
Blogs are a pivotal part of your content marketing strategy. The time it takes to write them is paid back for years to come as they increase your credibility, visibility, web traffic, and customer trust. Let’s dive into more details about why blogging matters for brands. Builds Authority and Thought Leadership In order to be […]
Over the last few years we have experienced a fundamental shift in how social media works. In case you haven’t noticed, followers no longer matter. We have reached the End of the Follower Era. Let me break down the before and after because it’s crucial for you to revise your thinking about how you use […]
“What channel is the next great thing?” This is definitely in the top 5 most common questions I get asked. After I made a video about recent changes on Facebook, the tenor of that question has changed. It’s now “Where is the best place to go?” like we’re digital refugees. There’s no easy answer. There’s […]
Today is National Unplugging Day! 🔌 Want to unplug but think you have to go on a perfect blackout? You don’t. It can be small actions that make all the difference for your health. You might be surprised that I’m celebrating it since I’m all techie but I would’ve burned out long ago if I […]
I want to share with you what I’ve learned about the power of nature and how grounding (earthing) has impacted my life forever. What is Grounding? I originally learned about grounding in relation to technology and electrical repair. Electrical grounding is when you connect an electrical system to the earth through a low-resistance wire or […]
When I begin working with a client on their social media marketing, one of the first tasks I undertake is to audit their website. Social media efforts will not reach full potential without one. Your website is your digital home, your store, and your communications base. If you’re reading this and don’t have one already, […]
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