About Kerry Rego

Kerry is a Social Media | Technology Trainer | Speaker | Author based in Santa Rosa, CA. She offers consulting and social media training in the form of individual lessons, customizable classes, and is available to speak at your event. People and tech, together changing the world.

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Here are my most recent posts

Goodbye Google Plus!

The Big G was too embarrassed by yet another social network failure to flip the switch on their failing product Google Plus. They instead chose to strip it for parts after having inserted it into numerous other services. That unwinding was difficult and went on for years. Google discovered a security vulnerability that exposed the private data of up to 500,000 users way back in March 2018. It’s concerning that the main reason they’re talking about it 7 months later is because the New York Times was in the process of writing a story.

Funny But Not Funny

This tool was largely treated as a joke in digital marketing related industries. Continue reading

How To Be GDPR Compliant

Have you noticed all the updates to privacy policies and terms and conditions on the websites you visit? You may have thought it had something to do with the Cambridge Analytica debacle on Facebook but though the topics are similar, it’s simply a coincidence in timing. These changes are caused by the General Data Protection Regulation which I’m pretty sure you don’t know much about so I wanted to make sure you understood more about how it impacts you and how to be GDPR compliant.

What is it?

General Data Protection Regulation (GDPR) is a regulation in the European Union on data protection and privacy for all individuals within its borders. The GDPR aims to give control to citizens and residents over their personal data and to simplify the regulatory environment for international business by unifying the regulations in the EU. Continue reading

How to Download Media from Instagram

Do you work with online influencers? Then you know it’s common to need access their content for redistribution. Once you’ve gained their explicit permission (learn more about copyright here), you can download their content easily from Facebook and Twitter. It’s as simple as right clicking on their images to save. It’s more difficult to do on Instagram but still possible. I never would have been able to figure this out on my own so I’m paying it forward in case you want to know how to download media from Instagram. Continue reading

How to Protect Your Data: Lessons from Cambridge Analytica

In the last couple weeks, I’ve written a few blogs and recorded some Facebook Live videos to breakdown and share my takeaways on the complicated Cambridge Analytica situation. As a result, I knew that the next natural topic would be to talk about how to protect your data.

Facebook settings

Privacy Settings

Do you know how to access your Privacy Settings? On desktop you can find it from the blue arrow in the upper right hand corner. Hit that drop down arrow and choose Settings. Continue reading

Cambridge Analytica: My Takeaways

As the developing story about political data firm Cambridge Analytica unfolds, I’m sure you are asking the questions What now? How do I protect myself? Should I quit Facebook? I encourage you to ask as many questions as you can handle. Keep asking until you understand, keep looking until you are satisfied.

Need an Update on Cambridge Analytica?

I went live yesterday (about Facebook on Facebook, I know) to give an overview of the issue, mention what Facebook had done up until that point, my thoughts, and how you can protect yourself. Watch the video and share, if you like. This blog is many of the resources I promise in the video. Continue reading

Cambridge Analytica: Breaking it Down

I wanted to share with you some of the resources I uncovered while researching what’s happening with Facebook and the political data firm Cambridge Analytica. I’ve also included steps you can use to better protect yourself online.

My Words on Cambridge Analytica

First, here’s a video I shot breaking it down for you in my own words. (Feel free to comment if you have any questions I can answer.)

Continue reading

Why Should You Have a Complete LinkedIn Profile?

Did you know that if you have a complete LinkedIn profile, you increase your odds of being served for searches 40x? It’s true. If you know what to do, you can upgrade it’s quality within about 20 minutes (I know because I’ve done it again and again for my clients.)

When I teach LinkedIn to students or professionals, I find that a one page “cheatsheet” is convenient. So I’ve included it for you here: LinkedIn cheatsheet.

(Contact Me if you would like a LinkedIn lesson or training session for your staff.)

I also found this fantastic infographic Continue reading

What is Facebook Zero?

Have you heard of Facebook Zero? This phrase refers to the expectation that organic reach on Facebook for pages will drop to zero percent. You’ve probably heard people running around like they’ve got snakes in their hair, screaming about the end of Facebook’s value to businesses. As with each and every algorithm change that’s come before, things aren’t quite as bad as the predictions. Continue reading

How to Report a Death to Facebook

I hope you don’t have to read this. I hope sincerely that out of all the searches you do on the internet, that you never have to search “how to report a death to Facebook.” But here you are. I’m so sorry for your loss.

The first time this topic showed up for me was in 2013 when an acquaintance died and a post of hers resurfaced on Facebook. Their algorithm pushed it into my News Feed when someone liked her content talking about her beloved Oakland A’s. She had just passed away and it felt like a slap in the face from the cold hand of technology. Continue reading

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