Kerry is a Social Media | Technology Trainer | Speaker | Author based in Santa Rosa, CA. She offers consulting and social media training in the form of individual lessons, customizable classes, and is available to speak at your event. People and tech, together changing the world.
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Artificial Intelligence (AI) has revolutionized the way businesses approach marketing. Here are some different ways to use AI in marketing: Predictive Analytics: analyze customer behavior patterns and predict future actions, such as what products a customer is likely to buy, what channels they are likely to engage with, and when they are likely to make […]
You have a great job opening so you post the listing on social media to find job applicants but nothing happens. You’re likely surprised, frustrated, and maybe your pride is hurt leaving you asking, “Why don’t people want to work for us?” Welcome to the new job market. New Needs When it comes to using […]
In the last 6 months I’ve had an unusually high number of clients come to me after having their Facebook accounts shut down. I’m not exaggerating when I say there are tears, panic attacks, frustration, and seemingly hopeless pleas for help. Precious memories lost, business operations halted. Meta is never forthcoming as to why and […]
Social media can be a massive time suck or it can be one of the most powerful tools at getting your message out there. If you want it to work for you, you have to define what success actually means. Then review your data to see if you did the job you set out to […]
There’s a surprising way to increase social media engagement rate on any platform. You’re going to think I’m off my rocker but it works. Drum roll please — delete followers! See, I told you that you’d think there was something wrong with me. I need to share a couple concepts first in order to explain […]
Videos are one of the most important forms of content you can create in order to connect to your audience. The viewers love them, in fact they can’t get enough of them, and the feed algorithms favor videos for that reason. If your engagement is tanking or you want to reach more people, it’s time […]
Hi, I’m Kerry👋🏽 In case we haven’t met before, I’m not an influencer. I’m a social media consultant that specializes in strategy, training, and tech support. When I introduce myself in a professional setting, the assumption is that I’m an influencer, or front-of-camera talent, because that’s the only role many people know about in the […]
Twice just this week someone has tried to log-in to my Facebook account. I use the security feature called Two Factor Authentication (2FA) so it was protected. Each time I received an email from Meta (that’s how I set it up) and was able to let them know it wasn’t me by simply pushing a […]
When I ask, “Who is a potential client or customer for you?” I can almost hear the majority of you say, “Everyone!” It’s the most common answer I get to this question. Let’s try a new perspective to identify the BEST customer for you. When I was building my business, one of my business advisors […]
In order to remember information, I’m a big believer of using mnemonic devices to make it stick. Alliteration, or obvious repetition of initial consonant sounds, is my favorite. It’s spread throughout my teaching. A very common one: Facebook is for Friends, Pinterest is for Planners, Instagram is Instant and Intimate, Twitter is for Talking. But […]
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