Entries by Kerry Rego

About Kerry Rego

Kerry is a Social Media | Technology Trainer | Speaker | Author based in Santa Rosa, CA. She offers consulting and social media training in the form of individual lessons, customizable classes, and is available to speak at your event. People and tech, together changing the world.

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Here are my most recent posts

Content Pillars: The Backbone of Your Content Marketing

When creating social media over the long term, deciding which content is appropriate to create for your brand is a necessary step. Each organization must clarify your goals, the audience you’re trying to reach, the purpose of your content marketing, and what content is pertinent. Deciding on themes of content are often called content pillars. […]

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You Need a Digital Asset List

What would happen if you were locked out of your website? Your Facebook page? Your e-commerce or donation platform? Could your business or non-profit function? The solution is to have a Digital Asset List or an inventory of all your organization’s vital services. Not having this can be a fatal mistake for your company. Digital […]

How to Prioritize Content Creation

Being successful in business and content marketing boils down to one thing – creating content that your colleagues and audience find useful and shareable. You’ll need to demonstrate thought leadership by putting your words into the public sphere and that can be scary. It’s a necessity to stand out from the crowd and make your […]


How to Sound Natural on Social Media

When creating social media content, many of us run into an unexpected problem – how to sound natural. It’s come up again and again over the years while coaching my clients and students but I found a way to help them through this. If you struggle with how to sound natural on social media, I […]

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How to Upload a Customer List to Facebook

Did you know that you can run ads targeting your clients on Facebook? By uploading your client email list into your ad manager, you can create advertising that is hyper-specific to these people. It’s another opportunity to reach this highly qualified group and it’s one you should know how to use. Run smarter ads by […]

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Threads vs. Twitter

In case you missed it, on 7/5/2023 Meta released a text based app called Threads by Instagram to compete with Twitter. There’s a rumor that they pushed up the release date in order to capitalize on ongoing meltdown over at Twitter HQ. My thoughts on Threads They released it too soon. Meta is just now […]


Setup Google Analytics GA4 Now

Are you using Google Analytics to track traffic on your website? You are? I’m proud of you! Tracking your website and marketing performance numbers is an important key to your success. But don’t worry if you aren’t yet as many organizations don’t track. It’s never too late to start! If you aren’t familiar, Google Universal […]