Entries by Kerry Rego

About Kerry Rego

Kerry is a Social Media | Technology Trainer | Speaker | Author based in Santa Rosa, CA. She offers consulting and social media training in the form of individual lessons, customizable classes, and is available to speak at your event. People and tech, together changing the world.

Find more about me on:

Here are my most recent posts

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How to Upload a Customer List to Facebook

Did you know that you can run ads targeting your clients on Facebook? By uploading your client email list into your ad manager, you can create advertising that is hyper-specific to these people. It’s another opportunity to reach this highly qualified group and it’s one you should know how to use. Run smarter ads by […]

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Threads vs. Twitter

In case you missed it, on 7/5/2023 Meta released a text based app called Threads by Instagram to compete with Twitter. There’s a rumor that they pushed up the release date in order to capitalize on ongoing meltdown over at Twitter HQ. My thoughts on Threads They released it too soon. Meta is just now […]

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Setup Google Analytics GA4 Now

Are you using Google Analytics to track traffic on your website? You are? I’m proud of you! Tracking your website and marketing performance numbers is an important key to your success. But don’t worry if you aren’t yet as many organizations don’t track. It’s never too late to start! — If you aren’t familiar, Google […]

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How to Use AI in Marketing

Artificial Intelligence (AI) has revolutionized the way businesses approach marketing. Here are some different ways to use AI in marketing: Predictive Analytics: analyze customer behavior patterns and predict future actions, such as what products a customer is likely to buy, what channels they are likely to engage with, and when they are likely to make […]

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Recover Your Facebook Account | What You’ll Need

In the last 6 months I’ve had an unusually high number of clients come to me after having their Facebook accounts shut down. I’m not exaggerating when I say there are tears, panic attacks, frustration, and seemingly hopeless pleas for help. Precious memories lost, business operations halted. Meta is never forthcoming as to why and […]

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Quickly Increase Social Media Engagement Rate

There’s a surprising way to increase social media engagement rate on any platform. You’re going to think I’m off my rocker but it works. Drum roll please — delete followers! See, I told you that you’d think there was something wrong with me. I need to share a couple concepts first in order to explain […]

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Get The Shot! A Video Checklist

Videos are one of the most important forms of content you can create in order to connect to your audience. The viewers love them, in fact they can’t get enough of them, and the feed algorithms favor videos for that reason. If your engagement is tanking or you want to reach more people, it’s time […]

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How to Hire a Social Media Professional

Hi, I’m Kerry👋🏽 In case we haven’t met before, I’m not an influencer. I’m a social media consultant that specializes in strategy, training, and tech support. When I introduce myself in a professional setting, the assumption is that I’m an influencer, or front-of-camera talent, because that’s the only role many people know about in the […]