One of my favorite ways to enjoy Facebook is on demand. What? You can Save posts for later and read or enjoy them when you want to. This is a great way to curate content for your brand to repost where and when you want and I’m able to make better use of the information I learn from all the accounts I follow.
Each post in your NewsFeed has 3 dots in the right hand corner. Click on it and you will find a hidden menu including Hide Post, Unfollow the person or page, Report, Save, Turn on Notifications, Embed, and sometimes there are more.
This is essentially a bookmarking function that can be found on your home page/NewsFeed on desktop and in the hamburger menu in the bottom right hand corner of your mobile app. (It’s called a hamburger menu because bun/meat/bun, look at it and you’ll see what I mean.) On your desktop, you will find your Saved items in your left hand side bar marked by a red ribbon.
It Gets Better
I’ve been using this feature for years and just today I noticed a new function. They allow you to categorize your content by topic, they call it a collection. Since I just noticed it today, I imagine dividing my collections into the themes of content that I share.
In order to stay educated, in the loop with new information, and have a steady stream of content that I might share, I follow lots of pages on Facebook. I follow colleagues in my industry, thought leaders, media publications which allows their content to be delivered to my News Feed and all I have to do is Save for later. When I’m ready, I read in batches and might share to my Pinterest boards to offer resources for clients, reshare to Facebook, send it in a private message, or cite as research.
It’s features (or entire tools) like this that allow social media managers to curate and reshare content on an efficient schedule. Try it out!