Kerry Rego at Sonoma County Office of Education SCOE

Have you heard the news?

I’m now teaching two classes of Business Principles at Windsor High School. The regular teacher wanted to work part time so I became his partner. The class focuses on personal finance, business management, some social media skills, as well as college and career readiness. These are all areas I feel strongly about and I’m beyond excited that I get to teach young people skills that will help them make the most of their opportunities. I get to impact their lives. It gives me goosebumps if I think about it for a while.

I will continue to teach the after school extra curricular social media workshop that I started last year. It’s shorter in length than a regular class but the principal is encouraging me to develop full year curriculum for the subject.

Am I quitting consulting?

No! Definitely not.

I love working with my clients – large, small, and everyone in between. As you can imagine, I now have less flexible time. All social media services are in high demand so the amount of time my clients were booking out on my calendar before I started teaching at WHS was 2-3 weeks and it hasn’t gotten too much worse. I’m always available via email and social media channels. The phone continues to be a challenge as I’m mostly in class or client sessions.

Windsor has an A/B schedule which means each class isn’t held every day but every other day. So I’m only on campus every other day for 3-4 hours.

Did I switch my focus to teaching?

Again, no.

My focus has always been on teaching and empowering my clients to use social media independently. This is the reason I don’t manage my clients’ accounts. I want to teach you to fish so you don’t have to rely on anyone else. I am always willing to review what you are working on, give advice /consultations/ suggestions, and guide you as you grow – that’s what I’ve always done.

When I first started working in social media, it was new and garnered little respect. Way back then, I chose to stand on the side of education because I knew that it was always going to be necessary. I’ve been teaching social media in private and public classes since about 2009. The only difference is that now social media has more respect, bigger allocation of budget, and everyone has realized there’s no getting away from it. It’s imperative to use it and use it well.

I’ve been working hard to impress the importance of social media on educators, administrators, and politicians for all these years. They weren’t ready to listen when I started but slowly they’ve been coming around.

Now I teach at Sonoma State, Santa Rosa Junior College, Napa Sonoma Small Business Development Center, and Windsor High. [See my available classes] It didn’t happen overnight, it took me years to build this many opportunities for people of all ages to learn about these new and complicated tools.

I’m here for you and that hasn’t changed.

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