Remove Facebook Business Manager

I have a client that was upset about using the Business Manager tool on Facebook. Her business partner had turned it on but they later found that they couldn’t use Facebook apps or get back to the personal area without a lot of trouble.

I discovered this myself when it first came out. As an internet professional, much of my testing and learning about new tools comes about when I use my own accounts as the guinea pig. I usually wait until I hear reviews from other pros before putting myself in the line of fire but I went ahead and jumped in the deep end.

I regretted it immediately

The benefits of Business Manager are clear. It’s recommended to use it if you have more than three pages and multiple admins. It’s also a good idea for agencies that manage pages for their clients.

The downsides aren’t as clear. It’s not until you upgrade that you realize the mobile apps won’t work anymore. The Pages app and the mobile FB app are both separate from the new manager so all your work must be done from the desktop version of Facebook.

Now, most of the time, I’m critical and careful about my posts so this isn’t the biggest problem. My biggest complaint is that we currently can’t monitor the activity on pages from mobile. This is an issue for social media managers that have to attend meetings or be away from their desks for any length of time. Just ask one, if they couldn’t see the notifications of their accounts via their phones, you’d see the sweat start to pour down their forehead.

I’m sure at some point there will be a Business Manager app but until that time, this new “feature” hobbles managers and forces them to stay close to a desktop and obsessively check their page activity. I even tried downloading the new Facebook Ads app but it’s not the solution either.

When it was my account, I hit the Help button and begged them to reverse it which they did with no argument. The client I mentioned at the top of this blog wasn’t so lucky. She’d tried everything she could think of and wasn’t able to remove it so she asked for my help. I found the following instructions in a Facebook Community thread, tried it, and it worked!

How to remove Facebook Business Manager

  • in the Business Manager page click the cog shaped icon top right of screen
  • select BUSINESS MANAGER SETTINGS
  • select pages (left hand side)
  • add new page
  • create a new page (I called mine Test Page)
  • select Info (button left hand side)
  • where is says primary page (your actual page) click the edit icon (pencil)
  • type in the new page to the box next to Primary page
  • your new page should highlight
  • select the new page and save
  • go back to Pages
  • select your real business page
  • click remove
  • (alternate instructions: Settings>Pages>click the page you want and simply click “REMOVE”)
  • Instructions directly from Facebook as of 3/24/16

 

Didn’t Work? Try This

When I originally wrote this blog in July 2015, these instructions worked for me. This is one of my Top 5 blogs of all time and on average, 1 out of 10 people still find relief from those instructions.

I reinstalled my Business Page into Business Manager recently just so I could do this process again for you. These new instructions (and screenshot below) are from June 2018. You can find them on Facebook Help here.

  • When in Business Manager, open Business Settings
  • Click Accounts and click Pages
  • Select the Page you’d like to remove and click Remove

 

Your business page is now free! The sigh of relief is audible.
:)
Remove Facebook Business Manager
80 replies
  1. Jennifer
    Jennifer says:

    I’m in Holly’s boat. I can’t find the “cog” anywhere – either in Chrome or IE (I checked both just to make sure it wasn’t a browser issue). I really want to delete the account I had originally set up for this so my own personal account is no longer attached to my business pages, but the BM account I set up is hidden somewhere, and now my chrome facebook defaults to the business manager page. 

    This is so aggravating.

    Reply
    • Kerry Rego
      Kerry Rego says:

      I have a cog next to Business Settings on my left column now. I wish I could walk through the newer process with you. Since I’ve turned it off, I don’t want to turn it back on to learn how they’ve changed it recently. I’d still use the same concept of adding a dummy page then removing your main page.

      Reply
  2. Tonia
    Tonia says:

    @Kerry & Holly – I just did this.  You need to go to Settings>Pages>click the page you want and simply click “REMOVE”

    Thanks for this article!! 

    Reply
  3. Dawn Billings
    Dawn Billings says:

    I think the page has changed a lil bit… I can find “create new page” bit when I click on it nothing happens.  Any ideas?

    Reply
    • Kerry Rego
      Kerry Rego says:

      The instructions work for some but a few others have had to adjust the instructions. Since nothing is happening for you, I don’t know what’s going on the back end for your FB code. My recommendation anytime something doesn’t work as designed on FB is to give it 24 hours and try again.

      Reply
    • Kerry Rego
      Kerry Rego says:

      I had to create a dummy page, something like “My Test Page”, and then I was able to remove my real business page from Business Manager.

      Reply
  4. Alison Mannix
    Alison Mannix says:

    Hi Kerry,

    If I have this notice am I in the right place or will it delete all my pages? 

    If you permanently delete your business, all assets (ad accounts, Pages and product catalogs) will be removed from your business.

    You’ll continue to have admin rights to all assets associated with this business through your Facebook account.
    You’ll lose access to assets granted to you by other businesses.
    Anyone who works on assets for this business will keep their access to those assets, and any admins on this business will gain admin access to all assets in the business.
    I understand that I can’t reactivate my business once I delete it.

    Reply
    • Kerry Rego
      Kerry Rego says:

      Alison, you are looking for “remove” versus “delete”. The ability to remove your page from business manager will enable you to keep everything but you won’t be accessing it through BM anymore. I had to add a dummy page so that I had multiple. I made the dummy page the primary then was able to REMOVE my main page.

      Reply
  5. Jessica reiblein
    Jessica reiblein says:

    Hi, I tried this a few times now. When I click “remove” on my page it says I must assign someone as an admin. So I added a new admin but it still won’t remove. Help! Thanks!

    Reply
    • Kerry Rego
      Kerry Rego says:

      Jessica, I haven’t seen this error before. I wonder if you can have the other admin remove you and add you back. I’d try that, log out, log back in and try the whole process again.

      Reply
  6. Sam Peoples
    Sam Peoples says:

    Hi Kerry,

    Stumbled across your page here and I am desperate to remove Business Manager.

    I am having the same issue as somebody above. When I click add new page, nothing happens.

    So, I have created a new page on my personal account and claimed ownership, so I now have 2 pages in the backend on business manager.

    However, when I go to info and try to edit the primary page, it is only showing my main page. It doesn’t show the dummy page I set up and claimed ownership of, nor will business manager let me make a new page.

    This is making me pull my hair out. Cheers Facebook! Anyone know how to solve this? Any help would be appreciated, cheers.

    Reply
    • Kerry Rego
      Kerry Rego says:

      Sam, The only thing I can think to do is to try the “punch ’em in the nose” technique that I employ as a consultant. I file complaint after complaint until they solve my problem.

      Reply
  7. Jason
    Jason says:

    Hi Kerry 

    Please help. Business Manager is not working for me. 

    I tried to follow your instructions above but I get stuck at “select (info button bottom left hand side)” 

    I don’t have an info button on the bottom left hand side.

    Reply
  8. Adriana
    Adriana says:

    Hi dear, I did what you said, create a new page but when I went to pages again to remove my old business page…there was no ‘remove page’ but my new page has the ‘remove page’ Can anyone please help??

    Reply
    • Kerry Rego
      Kerry Rego says:

      Adriana, does your real business page not have a remove button because it is still the primary page on the account? If you are able to make the new page the primary, a remove button should appear next to your real page.

      Reply
  9. Stephen
    Stephen says:

    Kerry this was perfect and worked great….but now I have a Business Manager account hanging with a test page….how do I nuke Business Manager altogether now that my business page is back under control from my personal facebook page?

    Reply
  10. Glenn
    Glenn says:

    Hi Kerry, i am not getting the info button after i created a test page? I now have 2 pages, when i select the “test page” it says remove on the right hand side but not when my business page is selected.

    Reply
    • Kerry Rego
      Kerry Rego says:

      If you have already removed your page from Business Manager, deleting the test page will release from your account. It will be as if you didn’t have it at all.

      Reply
      • Stephen
        Stephen says:

        I was able to get my company page out of the evil clutches of Business Manage but, I don’t see how to remove the test page and close my account…can you help?

        Reply
  11. Mohajer
    Mohajer says:

    Hi, It says “Your page can’t be deleted at this time” :( what should I do? I’m irritated already, I can’t advertise on my instagram since I use business manager. :( please help, I want to entirely remove everything connected to business manager.

    Reply
    • Kerry Rego
      Kerry Rego says:

      Did you create yourself a test page to swap the primary status? My next thought is that when something on FB doesn’t work the first time, give it 24 hours and try again.

      Reply
  12. Jackie
    Jackie says:

    Thank you very much Kerry . Facebook Business Manager had me locked in a pen for two business accounts and you freed both in under 15 minutes. Concise, professional and a great educator. Your social media account overview was absolutely invaluable. I cannot recommend more highly. Worth every penny. Delighted to remain your client. Thanks Jackie

    Reply
  13. Polly
    Polly says:

    I mistakenly set up Business manager whilst logged in as admin for one of the pages I manage for a client.
    It now links everything in Business Manager through that client. 
    How can I undo this when Facebook says that once deleted, that page cannot use Business Manager again?
    Worried that if I delete business manager completely, it will affect the client’s ability to advertise in the future through business manager

    Thank you so much in advance for this!!

    Reply
    • Kerry Rego
      Kerry Rego says:

      Polly, from what I’ve seen, pages can go in and out of Business Manager. Also, there’s the alternate option of using Ad Manager rather than the full blown Business Manager should there be an issue in the future. I hope this is helpful.

      Reply
  14. Mike
    Mike says:

    Than you so much for this! I installed over the weekend and just couldnt get my head around it and wanted to go back to the old version until I have more time to play around with FBM. But I read once you delete it you cant ever re add? Hence your article helping! Thank you 

    Reply
    • Kerry Rego
      Kerry Rego says:

      Mike, I haven’t heard that that’s the case once you remove a page. I believe I’ve added mine back in at least once. I’ve done some research and can’t find an answer so I’m asking a few colleagues and will hopefully be able to respond shortly.

      Reply
  15. nurul amira
    nurul amira says:

    Hi Kerry,

    thank you so much for the help! I finally get out of the sick business manager!

    Thank You so much !!

    Reply
    • Kerry Rego
      Kerry Rego says:

      I’m sorry to hear it didn’t work for you, Sarah. About 1 out of 10 responders in my comments section say it doesn’t work for them. :(

      Reply
  16. Sara
    Sara says:

    Hi Kerry!

    I found this article by chance and I’m writing to you a little out of desperation, just in case you found a case like mine in these last months and have any idea on how to fix this.

    I removed a page from my Business Manager account just as you explained in your latest update of the post, but the business is still shown as proprietary of this page in the “page roles” section of the page settings. I’ve even tried to completely delete the business manager account, but no matter how many times I click on “delete”, it never disappears. I wait for a 2 days margin just in case (they say 24 hours), and it is still there…

    I really need to give the property of the page back to my personal Facebook account, because I’m finding a lot of problems when connecting external apps to the Instagram account linked to the Facebook page (they detect that I’m not the proprietary of the page and fail to connect with the Instagram account).

    Have you heard about any case like this?

    Reply
    • Kerry Rego
      Kerry Rego says:

      Sara, each time I’ve seen this (probably 40 times), it looks slightly different. There seem to be endless variations.

      I didn’t write this blog post to make money, I just wanted to offer a solution. That said, I’m regularly hired to solve this problem and I haven’t failed yet. If you have Skype, you can share your screen with me and I can guide you through the process of fixing this. As a consultant, I charge $100/hr for individuals and have a half hour minimum.

      I’d love to be able to help. My email is kerry@kerryregoconsulting.com if interested.

      Reply
  17. ap
    ap says:

    Can anyone on this earth please help with how to remove an (already disabled) ad account from Business Manager? It’s the last step to finally be able to close this *literally never used* Business Manager account and I can not for the life of me figure out how to do it. Been waiting on a resolution for about six months. Please HALP xx

    Reply
      • ap
        ap says:

        Wow!! Thanks so much for your response, Kerry. Unfortunately, this doesn’t solve my problem. The ad account associated with the Business Manager is already deactivated. There are no apps, IG accounts, or pages associated either. When I click “Permanently Delete Business,” I get a message saying “Your business is ineligible for deletion. Learn More about why and how to fix this.” I’ve followed *all* of the steps listed in both the “learn more” and “troubleshoot” pages and nothing has worked.

        Reply
        • Kerry Rego
          Kerry Rego says:

          Oh man! I think this problem can probably only be solved from the inside. There are instances where a client will have me work on an issue and I find a way to get on the phone (or email) with a tech. I file complaints then talk about wanting to spend money but not being able to because my account isn’t set up right. They respond to people wanting to spend money. Let me know if this is something you’d like my assistance with and I’m sorry I don’t have a digital solution for you. Sometimes only a human will do.

          Reply
  18. John
    John says:

    THANK YOU!!! Worked Like A Charm- It wouldn’t let me delete the business manager account- once I followed the 2018 instruction it let me delete it!

    Reply

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