How to Remove Facebook Business Manager

I have a client that was upset about using the Business Manager tool on Facebook. Her business partner had turned it on but they later found that they couldn’t use Facebook apps or get back to the personal area without a lot of trouble.

I discovered this myself when it first came out. As an internet professional, much of my testing and learning about new tools comes about when I use my own accounts as the guinea pig. I usually wait until I hear reviews from other pros before putting myself in the line of fire but I went ahead and jumped in the deep end.

I regretted it immediately.

The benefits of Business Manager are clear. It’s recommended to use it if you have more than three pages and multiple admins. It’s also a good idea for agencies that manage pages for their clients.

The downsides aren’t as clear. It’s not until you upgrade that you realize the mobile apps won’t work anymore. The Pages app and the mobile FB app are both separate from the new manager so all your work must be done from the desktop version of Facebook.

Now, most of the time, I’m critical and careful about my posts so this isn’t the biggest problem. My biggest complaint is that we currently can’t monitor the activity on pages from mobile. This is an issue for social media managers that have to attend meetings or be away from their desks for any length of time. Just ask one, if they couldn’t see the notifications of their accounts via their phones, you’d see the sweat start to pour down their forehead.

I’m sure at some point there will be a Business Manager app but until that time, this new “feature” hobbles managers and forces them to stay close to a desktop and obsessively check their pages activity. I even tried downloading the new Facebook Ads app but it’s not the solution either.

When it was my account, I hit the Help button and begged them to reverse it which they did with no argument. The client I mentioned at the top of this blog wasn’t so lucky. She’d tried everything she could think of and wasn’t able to remove it so she asked for my help. I found the following instructions in a Facebook Community thread, tried it, and it worked!

So how do you remove Facebook Business Manager?

  • in the Business Manager page click the cog shaped icon top right of screen
  • select BUSINESS MANAGER SETTINGS
  • select pages (left hand side)
  • add new page
  • create a new page (I called mine Test Page)
  • select Info (button left hand side)
  • where is says primary page (your actual page) click the edit icon (pencil)
  • type in the new page to the box next to Primary page
  • your new page should highlight
  • select the new page and save
  • go back to Pages
  • select your real business page
  • click remove
  • (alternate instructions: Settings>Pages>click the page you want and simply click “REMOVE”)
  • Instructions directly from Facebook as of 3/24/16
Your business page is now free! The sigh of relief is audible.

62 Comments

  • THANK YOU. This has made my life enormously better.

  • You made my day! Thank you Lovey xxxxxxxx

  • Help! I don’t have the “cog” on my Business Manager page. How do I revert back out of this blasted thing???

  • I’m in Holly’s boat. I can’t find the “cog” anywhere – either in Chrome or IE (I checked both just to make sure it wasn’t a browser issue). I really want to delete the account I had originally set up for this so my own personal account is no longer attached to my business pages, but the BM account I set up is hidden somewhere, and now my chrome facebook defaults to the business manager page. 

    This is so aggravating.

    • I have a cog next to Business Settings on my left column now. I wish I could walk through the newer process with you. Since I’ve turned it off, I don’t want to turn it back on to learn how they’ve changed it recently. I’d still use the same concept of adding a dummy page then removing your main page.

  • thanks a lot for this. really helped

  • @Kerry & Holly – I just did this.  You need to go to Settings>Pages>click the page you want and simply click “REMOVE”

    Thanks for this article!! 

  • AMAZING!! You have saved us!

  • I think the page has changed a lil bit… I can find “create new page” bit when I click on it nothing happens.  Any ideas?

    • The instructions work for some but a few others have had to adjust the instructions. Since nothing is happening for you, I don’t know what’s going on the back end for your FB code. My recommendation anytime something doesn’t work as designed on FB is to give it 24 hours and try again.

    • I had to create a dummy page, something like “My Test Page”, and then I was able to remove my real business page from Business Manager.

  • @Tonia – thank you. I had the same issue and you found the right settings to dump this FB BM app.  

  • Hi Kerry,

    If I have this notice am I in the right place or will it delete all my pages? 

    If you permanently delete your business, all assets (ad accounts, Pages and product catalogs) will be removed from your business.

    You’ll continue to have admin rights to all assets associated with this business through your Facebook account.
    You’ll lose access to assets granted to you by other businesses.
    Anyone who works on assets for this business will keep their access to those assets, and any admins on this business will gain admin access to all assets in the business.
    I understand that I can’t reactivate my business once I delete it.

    • Alison, you are looking for “remove” versus “delete”. The ability to remove your page from business manager will enable you to keep everything but you won’t be accessing it through BM anymore. I had to add a dummy page so that I had multiple. I made the dummy page the primary then was able to REMOVE my main page.

  • Hi, I tried this a few times now. When I click “remove” on my page it says I must assign someone as an admin. So I added a new admin but it still won’t remove. Help! Thanks!

    • Jessica, I haven’t seen this error before. I wonder if you can have the other admin remove you and add you back. I’d try that, log out, log back in and try the whole process again.

  • Thank you! You just saved my day!

  • Hi Kerry,

    Stumbled across your page here and I am desperate to remove Business Manager.

    I am having the same issue as somebody above. When I click add new page, nothing happens.

    So, I have created a new page on my personal account and claimed ownership, so I now have 2 pages in the backend on business manager.

    However, when I go to info and try to edit the primary page, it is only showing my main page. It doesn’t show the dummy page I set up and claimed ownership of, nor will business manager let me make a new page.

    This is making me pull my hair out. Cheers Facebook! Anyone know how to solve this? Any help would be appreciated, cheers.

    • Sam, The only thing I can think to do is to try the “punch ’em in the nose” technique that I employ as a consultant. I file complaint after complaint until they solve my problem.

  • Hi Kerry 

    Please help. Business Manager is not working for me. 

    I tried to follow your instructions above but I get stuck at “select (info button bottom left hand side)” 

    I don’t have an info button on the bottom left hand side.

  • Oh My God! You made my day! THANK YOU so much for that. Business Manager was a pain… 

  • Hi dear, I did what you said, create a new page but when I went to pages again to remove my old business page…there was no ‘remove page’ but my new page has the ‘remove page’ Can anyone please help??

    • Adriana, does your real business page not have a remove button because it is still the primary page on the account? If you are able to make the new page the primary, a remove button should appear next to your real page.

  • Kerry this was perfect and worked great….but now I have a Business Manager account hanging with a test page….how do I nuke Business Manager altogether now that my business page is back under control from my personal facebook page?

  • Hi Kerry, i am not getting the info button after i created a test page? I now have 2 pages, when i select the “test page” it says remove on the right hand side but not when my business page is selected.

  • Forget that! I did it…your help is so much appreciated! THANK YOU!

  • What happens if I then permanently delete the test page? 

    • If you have already removed your page from Business Manager, deleting the test page will release from your account. It will be as if you didn’t have it at all.

      • I was able to get my company page out of the evil clutches of Business Manage but, I don’t see how to remove the test page and close my account…can you help?

  • hello,

    how can i remove Ad account from business manager?

  • OMG!! Thank you!!! You made my life so much easier, the business manager really sucks!

  • Hi Kerry,

    thank you so much for the help! I finally get out of the sick business manager!

  • Hi, It says “Your page can’t be deleted at this time” 🙁 what should I do? I’m irritated already, I can’t advertise on my instagram since I use business manager. 🙁 please help, I want to entirely remove everything connected to business manager.

    • Did you create yourself a test page to swap the primary status? My next thought is that when something on FB doesn’t work the first time, give it 24 hours and try again.

  • THANK YOU!!!! saved my life, seriously.

  • Oh dear..it was liking prison break in intense situation…
    Thank You so much for this….

  • You are a blessing, Kerry!!! Thank you for this!! It worked!

  • Thank you very much Kerry . Facebook Business Manager had me locked in a pen for two business accounts and you freed both in under 15 minutes. Concise, professional and a great educator. Your social media account overview was absolutely invaluable. I cannot recommend more highly. Worth every penny. Delighted to remain your client. Thanks Jackie

  • I mistakenly set up Business manager whilst logged in as admin for one of the pages I manage for a client.
    It now links everything in Business Manager through that client. 
    How can I undo this when Facebook says that once deleted, that page cannot use Business Manager again?
    Worried that if I delete business manager completely, it will affect the client’s ability to advertise in the future through business manager

    Thank you so much in advance for this!!

    • Polly, from what I’ve seen, pages can go in and out of Business Manager. Also, there’s the alternate option of using Ad Manager rather than the full blown Business Manager should there be an issue in the future. I hope this is helpful.

  • Thank you so much for this


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