I’m pleased to be offering a Social Media Workshop for Teens at Windsor High School for Fall 2014. This ten week after school workshop is designed to: have students set goals; create a strategy and system for social media use; have a viable project or process at completion; understand the benefits, obstacles, and challenges of social media; and to have job skills at the end of the course.
Instruction Objectives
Students will create an actionable social media campaign portfolio project to be presented at the last class. By the end of the workshop, each student will be able to demonstrate the following skills and have higher than entry-level abilities:
• Establish communication goals
• Identify target audience
• Identify tools appropriate to target audience
• Identify tactics for individual target audiences specific to channels deployed
• Create editorial calendar for content distribution
• Create metric report for tracking channel performance
• Create crisis plan for emergency situations, account hacking
• Demonstrate to an audience the theory and practice behind their portfolio project
All classes include lecture, discussion, and hands-on computer time
Class Structure
Week 1, 10/6/14
Explain workshop design
Case studies, examples
Introduction to channels
LINK FOR SOCIAL MEDIA STRATEGY TEMPLATE
DEMOS
- Tavi Gevinson, Wikipedia, TheStyleRookie
- William Kamkwamba, TEDtalk, William’s blog
- Allyson Ahlstrom, Threads for Teens, Press, Awards
- Do Something teensforjeans
Tavi Gevinson, blogger
Week 2, 10/13/14
Identification of projects, for profit or non-profit
Establish goals, What do you want to happen?
Research subject specific accounts
RESEARCH
- Exact Target 30 Most Brilliant Social Media Campaigns of 2014
- Brands with Fans How 3 Organizations Used Social Media for Social Good
- Charity Water
- Red Bull
- NASA
Gold star for great use of the Contact Page (and social media!)
Week 3, 10/20/14
Determine audience
Tactics
Identify tools for project
RESEARCH
- Pew Internet, demographics
- Social Media Examiner, tactics
- Pinterest, search “social media tactics”
- Pinterest @kregobiz Tech & Social Media Info
Week 4, 10/27/14
Work on tools of choice
VIDEO
- Power of Video Chris Anderson TED Talk
- Animal and Wildlife Conservatorship Lion Whisperer
- Realities of War Most Shocking Second a Day Video
Week 5 11/3/14
- Editorial Calendar
- 15 Things to Write About
- Resource identification: intellectual property and copyright
Week 6, 11/17/14
Additional tools for social media campaigns:
- graphic design – Canva
- photography – Pexels
- video – Videolicious
- writing –
- promotional materials – Zazzle, CafePress, Moo Cards
- financial – Square, Paypal
- link shortener – Bit.ly, Smart URL
Week 7 12/1/14
Metric reports Metric Report Simple Metric Report
Listening tools
- Vanity search
- Google Alerts
- Social Mention
- Twitter Search
Week 8 1/5/15
Online safety
Reputation management
Reputation Management Slideshow
Week 9 1/12/15
Strategy exercise
Work session
Week 10 1/26/15
Class presentation of projects
Tools we’ll be using
Facebook
LinkedIn
Twitter
Youtube
Tumblr
Instagram
Google
Bing
Yelp
Pinterest
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