social media workshop for teens

I’m pleased to be offering a Social Media Workshop for Teens at Windsor High School for Fall 2014. This ten week after school workshop is designed to: have students set goals; create a strategy and system for social media use; have a viable project or process at completion; understand the benefits, obstacles, and challenges of social media; and to have job skills at the end of the course.

Instruction Objectives

Students will create an actionable social media campaign portfolio project to be presented at the last class. By the end of the workshop, each student will be able to demonstrate the following skills and have higher than entry-level abilities:

• Establish communication goals
• Identify target audience
• Identify tools appropriate to target audience
• Identify tactics for individual target audiences specific to channels deployed
• Create editorial calendar for content distribution
• Create metric report for tracking channel performance
• Create crisis plan for emergency situations, account hacking
• Demonstrate to an audience the theory and practice behind their portfolio project

All classes include lecture, discussion, and hands-on computer time

Class Structure

Week 1, 10/6/14
Explain workshop design
Case studies, examples
Introduction to channels

LINK FOR SOCIAL MEDIA STRATEGY TEMPLATE

DEMOS

tavi-gevinson-style-rookie

Tavi Gevinson, blogger

Week 2, 10/13/14
Identification of projects, for profit or non-profit
Establish goals, What do you want to happen?
Research subject specific accounts

RESEARCH

NASA Social Media

Gold star for great use of the Contact Page (and social media!)

Week 3, 10/20/14
Determine audience
Tactics
Identify tools for project

RESEARCH

Week 4, 10/27/14
Work on tools of choice

VIDEO

 

Week 5 11/3/14

 

Week 6, 11/17/14

Additional tools for social media campaigns:

  • graphic design – Canva
  • photography – Pexels
  • video – Videolicious
  • writing –
  • promotional materials – Zazzle, CafePress, Moo Cards
  • financial – Square, Paypal
  • link shortener – Bit.ly, Smart URL

Week 7 12/1/14
Metric reports Metric Report Simple Metric Report
Listening tools

Week 8 1/5/15
Online safety
Reputation management

Reputation Management Slideshow

Week 9 1/12/15

Strategy exercise

Work session

Week 10 1/26/15
Class presentation of projects

Tools we’ll be using

Facebook
LinkedIn
Twitter
Youtube
Tumblr
Instagram
Google
Bing
Yelp
Pinterest

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