The Social Media Starter Kit

Why did I write this book?

I wrote The Social Media Starter Kit to guide you and your team through the process of setting up a successful social media campaign and to be an ongoing resource for you. You may be a sole proprietor, small business owner, marketer, or large organization. Whether you are from a for-profit, non-profit, educational body, government, or otherwise, I believe anyone can use the information. (See more books by Kerry Rego.)

For years my clients and students have been asking for “the book, the book that contains everything they need to know when it comes to social media. I know it’s impossible to write a book with everything in it but over the years I’ve collected a tremendous amount of information that I share with my clients as we work on their projects. (I call them “cheat sheets.”) It got to the point where I simply needed to bind them. Buy the book now. Buy the Kindle now.

I could see the layout of the content clearly but I needed confirmation that I’d structured it right. When I taught a one-day class named “Social Media Starter Kit” at Santa Rosa Junior College in the Fall of 2013, I was able to see the natural flow of the entire process in one sitting. Within 24 hours of teaching that class for the first time (I teach it now at multiple locations), I wrote the table of contents for this book and embarked upon the writing. As I wrote, I imagined that I was sitting next to someone just like you, guiding you through all the steps on how to create your own social media strategy. The book is a duplicate of the process that I go through with my clients on a daily basis.

The book contains: how to create your strategy, the tools to use, crisis plans, policies, how to hire the right person for the job, measuring return on investment, the best content to share, what you really need to know,  and so much more. This book is your guide to establish your social plan, how to set up a system for success, and will provide you peace of mind because at the end you’ll know what’s important to a great social media presence. It contains video content as well as downloadable templates (if you don’t want to download all the templates, you can buy the supplemental workbook.) As a reminder, I am available virtually or in-person to work with you and the book is a perfect companion to all that we’ll do together.

I’m so proud she’s done! I wrote it for you as well as my clients whom will be happy to hear I’ve written this so that they have a little of our sessions in the bookshelf whenever they need it.