If you only do one thing….
One of the smallest actions you can take that will have the biggest impact on the success of your business is to claim your Google+ Local listing.
What is that?
It’s the address and information that Google serves to people when they type in the name of your business.
Don’t think it’s important?
This business information is put into Search, Maps, and Google+. You probably already have a listing. Go type your business name into Google’s Search, I’ll wait.
Did you like what you found?
The issue with Google having entered your information for you is that it may be incorrect. Specifics such as address, suite number, phone number, hours of operation, directions and more may be woefully wrong. I had a client call me, lost and flustered, a few blocks away from my office. She was irritated that the driving directions Google gave her were wrong. I couldn’t understand how it was possible but after I guided her to my office over the phone, I tested the directions myself and it was leading to some random block parallel to the correct location. My client was not happy and it didn’t matter who was at fault. It made me look bad. I reported the problem to Google by using the Report a Problem link at the bottom of the instructions (see image).
No big deal, you say
Tell that to the Serbian Crown Restaurant owner in Great Falls, Virginia. Google took it upon themselves to be “helpful” in creating a listing for the small restaurant but they got some minor details wrong – such as their operating hours. The listing showed that the exotic eatery was closed on the weekends, their busiest time. The impact this listing had on their business is lasting. They claim the 75% drop in business is directly related, of course there may be other factors at play, but we will find out in court as the owner is suing Google.
Claim Your Space
Take ownership over your online presence. It may be the most powerful social media action you ever take.