“We’re challenging ourselves constantly to stay ahead of the curve – be it mobile, be it social, be it physical. They’re all one. Life is forever blurred. I grew up in a physical worldand I speak English. The next generation is growing up in a digital world and they speak social. Whether you are talking with customers or you’re talking with employees, you have to do it on a social platform because that’s the language they speak.” Angela Ahrendts.
Ahrendts is the former CEO of Burberry and was just hired by Apple as a senior vice president of retail and online stores. Listen to this video and hear her vision for dovetailing retail stores with digital elements.