Yelp recently introduced Yelp Platform that allows you to order food directly from a select number of restaurants that are supported by delivery.com and Eat24. In my searches, I was not able to find more than the select few that Yelp features on their own blog as an example so it’s not widely in use yet.
I can’t help but be amazed at the concept that your customers will not only be looking up category, location, and reviews of your eatery, they can now order right there on the spot. Restaurant owners often disregard the importance of a digital presence for their establishments. I think this is an excellent idea and hope it shakes those owners in their boots to get up to date and fight for their right to stay in business. Just because you open your doors, it doesn’t mean you’ll stay in business. Give your customers every opportunity to buy from you!